Jesus Antonio Castillo

Experience

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  Kraft Foods

  Jan 1994 - Jul 1998

  Group Brand Manager

  Stood out for finding creative solutions to the challenges that arose. One of the product developments that he led was "MAYOESPESA", a mayonnaise at an affordable price for people of low socioeconomic levels. The product became known for its value, taste, and low price.

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  The Coca-Cola Company

  Jun 1998 - Dec 2006

  Chief Marketing Officer

  In charge of the marketing management of the group of flavored soft drink brands for the Latin America South region (Argentina, Chile, Peru, Bolivia, Ecuador, Paraguay and Uruguay). As CMO of company operation in Peru led promotions and product launches that achieved largest historical market share of The Coca-Cola Company in the soft drinks market of Peru. While in this position, he was invited to be one of the speakers of the Annual Marketing Congress of Peru organized by Seminarium and the Association of Advertisers of Peru. Show less

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  MaxMedios.com

  Aug 2000 - Jul 2001

  CEO/Co-Founder

  Created the idea of ​​developing an internet platform for the sale and purchase of advertising spaces. This idea became the MaxMedios.com platform which won the Emprendedor2000.com award; this award consisted of services and products valued at $530K from large companies such as Microsoft, the renowned consulting firm McKinsey and other large companies. In addition, this project managed to raise capital from important Chilean investors, such as the Luksic family (one of the richest families in Latin America). As the leader of this project, Mr. Castillo was invited to be one of the speakers of the “Ejecutivos.com” seminar organized by the Edwards Bank and the most important newspaper in Chile, El Mercurio. Show less

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  Ripley

  Jan 2007 - Dec 2010

  Chief Marketing Officer

  Corporate Marketing Officer of its operations in Peru and later in Chile. Managed a US$42 MM annual budget. Reorganized marketing structure and relaunched identity of all the brands of the group, causing brand awareness to increase significantly.

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  Anda Avisadores

  Jul 2008 - Aug 2016

  Director Board Of Directors

  Board Director of the National Association of Advertisers of Chile, a member of the WFA (World Federation of Advertisers). Created and chaired the Sustainable Marketing Committee, which has been instrumental in establishing standards to avoid bad practices such as green washing and establishing an award that recognizes and rewards companies that carry out sustainable marketing initiatives.

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  BancoEstado

  Jan 2011 - Feb 2013

  Chief Marketing Officer

  Marketing Officer of the Bank and its subsidiaries; also appointed as one of the board directors of the subsidiary BancoEstado Microempresas.

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  Banco BICE

  Mar 2013 - Aug 2016

  Chief Marketing and Commercial Services Officer

  Bank had the challenge to modernize its image and its digital platforms. Developed and implemented a transformational plan that doubled new clients acquisition rates through a digital marketing strategy. Also led implementation of Salesforce CRM.

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  Academia Global

  Aug 2016 - Dec 2019

  CEO/Co-Founder

  Online training company, to meet the learning needs of the corporate world. This company quickly managed to position itself as the best training platform in the investment industry. www.academiaglobal.cl

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  Adanta Brands (Settini)

  Jan 2020 - now

  CEO/Founder

  Develop Settini, a stationery brand, led from product design to supply chain. In just a few months several of the Settini notebooks were labeled the "Amazon’s Choice." Led digital marketing and PPC management team.