Experience

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  Zink magazine

  Jun 2009 - Aug 2009

  Editorial intern

  - Researched and contributed creative articles published in the September and October issues - Assisted with the planning and coordinating of promotional events - Responsible for choosing venue and arranging event set up for the Summer Issue Launch Party- Performed daily administrative tasks such as filing, copying, organizing, database entry, and answering the phone

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  Campuscatalyst

  Mar 2010 - Jun 2010

  Non-profit consultant - infant welfare society of evanston

  - Developed and performed comparative analysis of earned income strategies to increase revenue by $25,000, and presented top three options and recommendations to the client- Conducted surveys and interviews and compiled information to identify target audiences

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  Goodman theatre

  Jan 2011 - Mar 2011

  Marketing and publicity intern

  - Performed market segmentation and research to determine campaign strategies for upcoming productions - Designed and developed email marketing campaigns for opening nights and press previews using HTML - Tracked press placements, drafted press releases, and pitched productions to strategic media contacts- Coordinated special events, press previews, photo shoots and interviews with cast- Updated and implemented “10TIX” student ticket promotion plan

• 

  Fingerprint communications

  Jun 2011 - Aug 2011

  Public relations intern

  - Wrote pitches and press releases, built media lists using Cision, and tracked editorial calendars and consumer trends for media opportunities - Monitored client credits, performed in-depth media analysis, and produced monthly client status reports - Managed editorial requests, tracked samples, conducted product inventories, and initiated celebrity gifting outreach - Assisted at press previews, celebrity shopping events, photo shoots, and product launches- Oversaw budgets, invoice submissions, and expenses reports Show less

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  Van cleef & arpels

  Aug 2012 - May 2013

  Freelance public relations

  - Developed strong relationships with key media contacts to secure feature placements and pitch product launches- Implemented strategic outreach and hosted press at previews, boutique re-openings, and in-store promotions- Orchestrated award show logistics and secured A-list dressings such as Allison Williams and Julianne Moore- Managed editorial requests and liaised with security, supply chain, and sales teams to track merchandise nationally - Developed PowerPoint presentations for press recaps, event reviews, and strategic communication plans- Managed press and event budgets, submitted invoices, and handled monthly accounting reports Show less

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  Verdura

  May 2013 - Sept 2017

  - Launched the brand’s Instagram account and built it to over 60k followers in three years, resulting in at least four new client sales totaling over $100k in six months- Grew brand awareness 45% annually for four years and generated $44 million in 2016 ad value without budget increase- Secured feature editorials in top publications, including a full page style section article in The New York Times, a two page brand story in Vogue, and a full page collection story in Town & Country- Managed the design and launch of a new website to introduce e-commerce capabilities, leveraging insights from Google Analytics to identify innovative ways to engage with luxury clients online - Collaborated cross-functionally with sales team to design and implement client mailings and monthly e-newsletter- Supported client acquisition and development by partnering with local influencers and charitable organizations to plan and execute over 30 special events per year; performed post-event analysis to improve and develop future programs Show less - Implemented special initiatives for the brand’s 75th anniversary and secured major international print, broadcast and online coverage, including a CBS Sunday Morning segment, to reach 85 million people and drive 8,000 client visits - Relaunched the historic Belperron brand by brokering exclusive stories in Vogue, Town & Country and The New York Times, hosting press previews in NYC, London and Paris and executing special client events - Wrote copy for brand collateral and ensured key messages were communicated consistently with brand positioning- Designed ads, event invitations, marketing materials and visuals for showroom and wholesale partners using Photoshop - Planned and executed over 40 exclusive events per year in partnership with local influencers and organizations - Managed logistics for regional trunk shows as well as the brand’s first participation at The European Fine Arts Fair Show less

  • PR & Social Media Manager

    Jan 2017 - Sept 2017

  • Public Relations Coordinator

    May 2013 - Jan 2017
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  Boston ballet

  Sept 2017 - now

  - Develop and execute a comprehensive communications strategy aligned with Boston Ballet brand values and business objectives- Oversee all external communications channels (digital and traditional advertising, social media, email, website, and press) to ensure a consistent and authentic brand image and voice- Lead and mentor the in-house media marketing team and external digital marketing agency partner, fostering a culture of inclusivity, creativity, and professional growth- Co-lead Boston Ballet's cross-departmental Employee Council responsible for providing feedback and recommendations on DEIB issues and initiatives across the organization- Received the 2023 E. Virginia Williams Inspiration Award for leading the articulation of Boston Ballet's vision and values Show less - Directed digital strategy for the pivot to a virtual season as part of a broader marketing campaign that exceeded goals to retain subscribers and reach new audiences and won PR Club of New England’s Platinum Super Bell Award- Created engaging copy and content across platforms to over 250k followers on Facebook and Instagram each; collaborated with dancers on series including Instagram takeovers and Instagram Live conversations that doubled organic reach- Spearheaded the creation and launch of the brand’s Vision & Values statement, collaborating with internal and external stakeholders to increase institutional alignment; presented the work to leadership, Board members, and the full organization- Led a cross-functional team of six staff and two Board members to implement diversity, equity, and inclusion initiatives, including DEI and Land Acknowledgement statements and recommendations for the realignment of the ECI department- Worked with marketing, DEI committee, Board members, dancers, and leadership to craft a collaborative public responses and create internal spaces for ongoing reflection and education in response to cultural crises Show less - Acted as public-facing representative of the brand to foster an active and engaged online community; developed strategies to amplify positive feedback and user-generated content and minimize the impact of negative responses on social media- Coordinated and staffed influencer and blogger activation events (dress rehearsals, opening/press nights, in-studio and in-theatre appearances and interviews) with public relations team- Identified an opportunity for a new revenue stream by developing a pilot influencer and dancer fan code program targeting acquisition audiences, resulting in $23k revenue, 500 ticket sales, and 160 new-to-file households- Managed freelance rehearsal photographer and Public Relations & Social Media internship program Show less

  • Director of Media and Communications

    Sept 2021 - now

  • Senior Digital Marketing Manager

    Jan 2020 - Sept 2021

  • Social Media & Digital Content Manager

    Sept 2017 - Jan 2020