Olivia Stocheci

Experience

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  Hanson Marketing

  Jan 2007 - Jan 2008

  Graphic Designer

  Contributed to national marketing campaigns with visual content for print and digital.▸ Print & AdvertisingCreated brochures, flyers, posters, and press materialsManaged production-ready files and vendor communication▸ Digital MaterialsDesigned email campaigns, web banners, and slide decksSupported the design team in delivering cohesive brand assets

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  Olivia Design

  Apr 2008 - Mar 2021

  Senior Graphic Designer

  Led the creative direction and execution of branding and digital design projects for a wide portfolio of clients across industries.▸ Cross-Channel Design ExecutionDelivered integrated creative solutions across print, web, mobile, and social platformsDesigned UI architecture and digital assets with usability and visual clarity in mindFocused on responsive, user-friendly experiences aligned with brand goals▸ Art Direction & CollaborationManaged full project lifecycle, from concept to final deliveryWorked closely with developers and marketers to align output with objectivesPresented design concepts and gained client approval at every stage▸ Design Strategy & TrendsStayed ahead of visual and UX trends to deliver modern, effective solutionsBalanced creativity with business impact in all deliverables▸ Project & Production ManagementHandled scheduling, budgeting, and resource allocationCoordinated production and ensured timely, high-quality deliveryClients included Vodafone, Arctic, Tez Tour, Travelio, Rina Group, Romanian Digital Travel Conference, Karpaten, and others. Show less

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  Gamelancer

  Jan 2021 - Sept 2021

  UI Designer

  Designed gaming assets such as banners, creating specific gaming icons & badges.

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  Genesis Digital, LLC

  Mar 2022 - now

  Product Designer

  Lead designer for Kartra (an all-in-one business platform) and WebinarJam (a feature-rich webinar and automation suite), overseeing UI/UX design, design systems, visual assets, and integration of AI tools.▸ Design Systems & Visual ArchitectureReplaced outdated screenshots with a branded, scalable Figma design systemBuilt and maintained a comprehensive design library including components, layout structure, typography, and dark modeDocumented visual standards to ensure cross-team consistency▸ UX Redesign & OnboardingLed the full redesign of both Kartra and WebinarJam applications, including onboarding, dashboards, and key user flowsIntroduced smart defaults and tabbed navigation to streamline setup and improve usabilitySimplified structure to better align with user goals and boost clarity▸ Mobile & Visual DesignDesigned the Kartra Membership mobile app interface Created supporting visuals: illustrations, infographics, and UI statesBuilt high-fidelity Figma prototypes for user testing and developer handoff▸ Supervision & Quality ReviewReviewed and refined team-designed page templates (landing, sales, thank-you pages) for design alignment and visual standardsSupervised mobile conversions of desktop designs to ensure consistency and proper adaptation▸ AI & Research IntegrationUsed AI tools (ChatGPT, Veo 3, HeyGen, Hailuo AI) to generate and validate UX flows, journeys, and documentationConducted competitive research and audits (Wix, ClickFunnels, Kajabi, Teachable, Calendly, Funnelytics, and many more) Show less