Toney Ma

Experience

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  No.1 hospital of Linayungang in Jiangsu province

  Jun 1994 - Jan 1998

  Clinical Physician

  To be a physician in pulmonary ward for patients diagnostics and treatment on whom with all kinds of respiratory dieases, tumours and after nutrition therapy and so on.

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  Draeger

  Jan 1998 - Jul 2005

  -Establishing marketing strategy -Monitoring selling process -Marketing survey and competitors analysis-New product launching, promoting and presentation-Marketing functions on exhibition, seminar, symposium and the medical congress-Cooperation with sales department on regional selling strategies, dealer management and marketing improvement for fulfilling the target. 产品培训，竞争分析，新产品评估，招标文件，设备检验注册 品牌策略，价格制定，竞争分析，招投标，内部外部培训，团队管理，学术推广，国际会议，展会，专家论坛

  • Product Modality Manager on ICU/Emergency/OR

    Jan 2003 - Jul 2005

  • Product Specialist for ICU/Emergency/OR Products

    Jul 2000 - Jul 2003

  • Sales Manager for ICU/Emergency/OR Products

    Jan 1998 - Jun 2000
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  Hamilton Medical AG

  Aug 2005 - Jul 2008

  S&M manager for East/Southwest China

  -Be responsible for the product selling in Eastern area-Dealer network management to approach a higher target-Reference sites and clinical training centers establishing.-Completed the data bank for comparison and competition -Marketing functions on exhibition, congress, seminar, symposium etc

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  Roche Diagnostics

  Aug 2008 - Feb 2011

  Sales Manager on POCT

  Responsible for Roche POCT products and reagents: POCT readers, Blood gases, Refotron, Urine instrument and Cardiac-markers - Responsible for setting up the POCT business in appointed areas- Focusing on research cooperation with clinics - Key reference sites establishing and key opinion leaders holding - dealer network management - Potential market exploring - Local reimbursement trying for - Marketing functions on exhibitions, congresses - Improving the platform for dealer evaluation and market analysis Show less

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  MP Biomedicals

  Feb 2011 - Sept 2012

  GM of China

  -Life Science and IVD business set up in whole China -Dealer network management -Potential market exploring -Marketing functions and feasibility on localization -Improving the platform for employee evaluation and market analysis-Marketing functions on brand influence, innovation and technology spreading, new products introduction, advertisement, marketing investment on medical congress, exhibition, seminar, symposium, reference sites establishment, VIP/KOL connection, products portfolio, pricing, competitor analysis, potential market analysis, tender document preparation, long-term plan, and registration for new comings. Show less

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  Veredus Laboratories

  Sept 2012 - Apr 2015

  GM of China

  -IVD products sales/marketing development in China -Participating in medical programs/projects conducted by China Government or State Medical Institutes -Marketing investment on Medical Exhibitions, Congresses, local seminars or clinical symposiums; -Sales functions on target set up and monitoring regularly -Building/optimizing internal teamwork, impeccable reward system -Collaborating with local companies for new chance for potential market -Distributors selection and new products launch and evaluation for CDC/CIQ and Clinical Research Centers -Making up long-term and short term sales/marketing plan and strategy-Marketing functions on brand influence, innovation and technology spreading, new products introduction, advertisement, marketing investment on medical congress, exhibition, seminar, symposium, reference sites establishment, VIP/KOL connection, products portfolio, pricing, competitor analysis, potential market analysis, tender document preparation, and registration for new comings.-Finance balance on income and outcome for profitable and long-term development Show less

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  CapitalBio

  Nov 2015 - now

  BD Leader

  Based on CapitalBio existing instrument platform, Gene Chips and NGS diagnostics technolgoies, working with Grade-III hospital / University hospitals to establish and build co-construction laboratories, medical research centers, the new medical technologies research and development platform, medical talent training base station, to apply for national projects and the local policies support, to carry out the new technologies development, implementation and achievement transformation. Establish regional comparable more advanced model and standards, to promote the progress of new technologies and scientific researches in the whole area. Show less