Kelly Fuson

Experience

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  Kaplan Test Prep and Admissions

  Jan 2006 - Jan 2009

  Growth Marketing Manager

  Within the Test Prep division, I was responsible for marketing strategy, sales, and demand generation. Starting as a Marketing Coordinator with a territory covering the Silicon Valley in California, I was promoted to serve as a Marketing Manager for the West Los Angeles territory at the flagship West Coast office. My success was achieved through promotional campaigns, event marketing, and account management.

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  Thunderbird School of Global Management

  Jan 2010 - Jan 2011

  Peer Career Advisor

  Strengthened my leadership capabilities as a mentor and advisor to 60+ new graduate students and assisted them with their career preparation including: resume and cover letter edits, mock interviews, networking, and general career path advice. Specialized in marketing.

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  CSK Strategic Marketing Group

  Jan 2010 - Jan 2010

  Brand Strategy Consultant [Intern]

  As a summer graduate intern, I worked closely with the strategy and design teams to create brand platforms for a variety of clients seeking to gain market share. I also assisted with market research, including drafting executive interview guides and funneling insights from consumer surveys. Clients included automotive, manufacturing, government, politics, and nonprofit organizations.

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  Mama Mimi's Kitchen

  Jan 2011 - Jan 2011

  Brand Strategy Consultant [Graduate Student]

  Led a team of 3 students for a marketing consulting project organized through the Thunderbird School of Global Management. Conducted primary and secondary research to illicit consumer insights and industry trends. Developed recommendations for a go-to-market and brand positioning strategy for an all-natural sprouting cereal product. The client team were the founders of the very successful brand Nature's Way and Miller's Honey.

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  Sony Electronics

  Jan 2011 - Sept 2014

  Drove omni-channel marketing strategies for digital imaging products (cameras, camcorders, POV action camcorders) within the Best Buy channel. Maintained good working relationships with preferred vendors including creative agencies, display manufacturers, third-party labor and security solution providers. Negotiated MDF and alt marketing programs to maximize ROI and consumer marketing strategies at the shop front level. Responsible for consumer and digital marketing programs for the entire Sony product assortment within the Best Buy and Amazon channels, as well as MROI analysis and third-party management. Partnered with cross-functional teams and liaised with upper-management to ensure campaign strategy is seamless between in-store and online merchandising and reflects brand strategy executed in above-the-line campaigns. Managed online merchandising and marketing for the Sony Education Store and launched the first national Student Brand Ambassador Program; developed profitable growth strategies for all product lines within the higher education channel (both retail and e-commerce); analyzed e-commerce data and trends; and built synergies with internal and external stakeholders.

  • Omni-Channel Marketing Manager, Digital Imaging Products

    Mar 2014 - Sept 2014

  • Channel Marketing Manager, Best Buy & Amazon

    Sept 2012 - Mar 2014

  • Channel Marketing Manager

    Jan 2011 - Sept 2012
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  Type 2 Consulting

  Oct 2011 - Jan 2012

  Brand Strategy Consultant [Freelance]

  Assisted with ongoing research on the value impact of corporate brand strategy decisions resulting from mergers and acquisitions. Classified the brand strategies of 500+ M&As into ten distinct scenarios to further research on the importance of brand portfolio management. Drafted a practical model and accompanying article for upper-management to use when making co-branding and M&A decisions.

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  GoPro

  Sept 2014 - Jan 2016

  Global Channel Marketing Manager, POP

  • Owned global program management for point of purchase (POP) displays and in-store brand presence across all retail and distribution partners including mass/Big-Box, outdoor, CE, clubs, telecom and specialty key accounts. • Developed brand consistent designs and collaborated with internal creative services team to present internally to the VP of Brand Services and the CEO and externally to customer Directors and VPs for mutual approvals.• Launched two Shop-in-Shops, a dozen custom merchandising programs, 10,000+ standard displays and a global security retrofit program.• Contributed to the retail launch strategy for Karma, GoPro’s new drone, via competitive intelligence gathering and iterative design ideas and approvals, and created a sell-in deck to socialize the launch with retail partners. • Established processes and guidelines to streamline and prioritize new project requests from the sales team for easy and consistent ROI analysis and cross-functional kick-offs reducing resource needs and time constraints. Voir moins

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  Adecco

  Mar 2016 - Jan 2017

  Channel Marketing Manager, Adecco onsite at Nest

  Responsible for omni-channel marketing strategies (go-to-market product launches, promo execution & support, in-store and online merchandising) for all Nest products in North America as well as some international expansion. Have supported retailers such as DIY (Home Depot, Lowe's, Ace, OSH, etc.), Telco (Verizon, Telus, AT&T, T-Mobile, etc.), Club, and Emerging (Bed Bath & Beyond, Staples, Kohl's, etc.) as well as distributor partners.

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  Google

  Jan 2017 - Jan 2024

  Overseeing the global launch strategy in retail for Nest, Fitbit, Pixel Watch, and Pixel Tablet, ensuring alignment with Product Marketing, Sales, Partner/Channel Marketing, and Creative. Manage a team of three while leading the global go-to-market strategy in the retail channel for Nest smart home products, including smart displays, speakers, thermostats, security cameras, streaming (Chromecast), Wifi, and the cross-product narrative and ecosystem storytelling. Collaborate with Product Marketing and Partner Marketing teams on channel marketing strategies and omnichannel initiatives. Leading the global retail go-to-market strategy for the Google Nest Security, Safety, and Energy portfolio of products on the hardware team at Google. Led Channel Marketing strategy and planning for several retail channels including DIY (Home Depot, Lowe's), Carriers (Verizon, Telus), Club (Costco), and emerging partners (Bed Bath & Beyond, Brookstone) for Nest products, in addition to assisting with global expansion into Mexico and Australia. My scope also included program management for retail fixture displays (POS/POP).

  • Senior Marketing Manager | Global Go-to-Market Team Lead for Home & Health

    Jan 2023 - Jan 2024

  • Senior Marketing Manager | Global Go-to-Market Team Lead for Nest (Smart Home)

    Sept 2020 - Jan 2023

  • Senior Marketing Manager | Global Go-to-Market Category Lead for Nest

    Jan 2018 - Sept 2020

  • Channel Marketing Manager at Nest

    Jan 2017 - Jan 2018
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  Coach Kelly Fuson

  Jan 2024 - now

  Certified Professional Coach

  Certified Professional Career and Life Coach. Training received from the Co-Active Training Institute. Certified as of January 2024 and coaching since early 2022. ICF certification currently in progress. I have over 200 hours of coaching experience with 40+ clients and a 100% satisfaction rating.

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  IFIT

  Jan 2024 - now

  Senior Director of Global Marketing

  Responsible for the Commercial business, bringing together the best of iFIT and Freemotion.