Pelumi A.

Experience

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  Federal institute of industrial research oshodi

  Apr 2017 - Oct 2018

  Laboratory Research Assistant
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  Kwara Chemical Company, Ilorin, Kwara State

  Oct 2020 - Jan 2022

  Chemical Analyst

  ↳ Conducted rigorous testing and analysis of raw materials, in-process products, and finished goods to ensure they met regulatory standards and quality specifications.↳ Developed and implemented quality control procedures to monitor product consistency, accuracy, and compliance with industry regulations.↳ Performed regular audits of production processes, identifying potential areas for improvement and ensuring adherence to Good Manufacturing Practices (GMP).↳ Collaborated with cross-functional teams, including production and R&D, to troubleshoot quality issues and optimize production workflows.↳ Maintained accurate records of test results and quality reports, providing critical data to support decision-making and regulatory submissions. Show less

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  GlobbTech Solutions

  Dec 2022 - Mar 2024

  Sales & Lead Generation Specialist

   Managed end-to-end campaign projects for new products to increase awareness, nurture Saas based prospects and generate conversion. Generated over 1200+ qualified leads monthly through social paid ad campaigns. Developed 80+ lead-nurturing email sequences while increasing email open rates by 28% and click-through by 18% using segmented messaging and optimized subject lines. Maximixed Salesforce (CRM) for nurturing prospects, engaging accounts, lead scoring, personalizing communication with leads, getting AI data insights, and increasing conversions. Collaborated with SEO and paid teams to align campaign copy and improve ROI (6.2x ROAS). Designed high-converting landing pages and lead magnets that boosted email opt-ins but 50%. Analyzed campaign performance data weekly using Excel and Google Analytics to reduce CPC by 32% and improve conversion rates. Acquired 35+ new clients in 6 months while managing a portfolio of 150+ active leads  Identified and qualified 500+ leads across the US/UK markets using LinkedIn, email tools, and scraping platforms (Apollo). Managed and grew company’s social media platforms (Facebook, Linkedin and Instagram), through targeted content creation, social media, thereby boosting account visibility and engagement. Designed and published sales enablement content that contributed to improved demo requests. Show less

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  Ayonaire Digital - Legal Marketing Agency

  Feb 2023 - Jan 2025

  Copywriter and Lead Generation Specialist

  “Where do I find qualified leads?”“How can I boost revenue and keep customers engaged?”“Is there a way to convert more efficiently through content?”These are the questions I help brands answer.In today’s competitive market, lead generation isn’t just about ads—it’s about "building trust" and "driving measurable results" through strategy.- You need leads that convert consistently - You need systems that nurture without missing a beat - You need data-backed campaigns that fuel growthWith a multi-channel ad approach across Facebook, Instagram, LinkedIn, and Google, I helped Ayonaire drive 35% revenue growth and captured 1,000+ qualified leads in 1 week. And the story doesn’t end there.🔹 Trust and retention? Automated sequences that build relationships 🔹 Meaningful data? In-depth reports and insights to fuel strategy 🔹 SEO optimization? Targeted content and ads to rank and convertSo what do I do?↳ Write high-impact content. ↳ Effect Strategic execution ↳ and you get Results you can count on.- Need to increase your leads? - Need to build a stronger funnel? - Need to improve brand loyalty?Send me a message, and let’s explore how I can help you grow.See attached, testimonials from Ayonaire brand Show less

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  Zaplify

  Mar 2024 - Sept 2024

  Master Connector and Outreach Strategist

  ↳ Collaborated with BDRs and Account Executive in ensuring top qualification of leads, leading to increased lead quality, 20% increase in conversion and eradicating time wastage.↳ Filtered and cleaned lead list using Apollo, Linkedin Sales Navigator, managed lead list using Hubspot, analyzed metrics and data using Microsoft Excel.↳ Achieved top-performer status on the leaderboard by consistently increasing cold messaging open rate, response rate and hitting leads quote for 2 consecutive months.↳ Scheduled and confirmed 10 - 12 qualified product demo calls weekly with decision-makers for a SaaS-based prospecting tool via LinkedIn Sales Navigator Show less

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  Ideal Sammy Group

  Dec 2024 - now

  Junior Sales Development Representative

  ↳ Led an outreach campaign that penetrated new international markets, resulting in the expansion of the company's global customer base by 18%.↳ Scheduled and confirmed 10 - 12 qualified qualifying meeting monthly with decision-makers for via LinkedIn Sales Navigator and Cold Emails↳ Developed winning strategies for cold-emails and LinkedIn outreach driving increase in lead generation.↳ Collaborated with marketing team to revamp the lead nurturing process, leading to a 66% improvement in conversion rates.↳ Drove a 30% increase in overall leads by implementing data-driven approaches to identify high-quality accounts.↳ Optimized the sales funnel and cut down the lead closure window by 20 days, significantly improving turnover rates. Show less