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Akanksha Garg

Akanksha Garg

Followers of Akanksha Garg2000 followers
location of Akanksha GargDelhi, India

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  • Timeline

  • About me

    Head of digital marketing @ Philips Healthcare | IIFT | Ex-Microsoft

  • Education

    • University School of Information Technology, Guru Gobind Singh Indraprastha University

      2005 - 2009
      Bachelor of Technology (B.Tech.) Information Technology 80.32%

      Activities and Societies: I was commitee member of IETE Student Forum and an active member of IEEE Student body.I have coordinated various technical events in college in technical festivals or meets.

    • Indian Institute of Foreign Trade

      2012 - 2014
      Master of Business Administration (M.B.A.) Majors in Marketing and Finance , Minors in Strategy Among Top 10 percentile-3.63/4.33

      Activities and Societies: Core member of Editorial Committee of IIFT : -Responsible for developing content for press releases and report major events -Administrator of IIFT Kolkata blog and support other committees for concept notes

  • Experience

    • Tata Consultancy Services

      Nov 2009 - Jun 2012

      • System Engineer

        Nov 2011 - Jun 2012

      • Assistent Systems Engineer

        Nov 2010 - Oct 2011

      • Assistent Systems Engineer Trainee

        Nov 2009 - Oct 2010

    • HCL Technologies

      Apr 2013 - May 2013
      Management Intern

    • HCL Technologies

      May 2014 - Sept 2016
      Deputy Manager - Digital & Content Marketing

    • EXL

      Mar 2017 - Feb 2019
      Manager - Social media marketing & campaigns

    • Microsoft

      Feb 2019 - Jul 2021
      Digital Marketing & e-commerce lead - Consumer products,India

    • Philips

      Jul 2021 - now
      Digital marketing and e-commerce lead - Healthcare, Indian sub-continent

      End-to-end execution of direct-to-business digital initiatives and B2B activations, driving overall customer engagement and strong opportunity pipeline.- Strategise and execute digital demand generation across social media and display campaigns, ensuring effective lead management and timely conversion of prospects.- Leverage social media marketing and employee advocacy to curate compelling content for organic owned channels, empowering the sales team to amplify their presence on social networks.- Leverage CRM marketing techniques to engage and continuously nurture the marketing database, spreading awareness about new products and achieving remarkable open rates and CTR that are 2X of industry standards.- Achieve a remarkable 35X ROI through successful e-commerce lead generation campaigns via platforms like Indiamart.- Create right buzz around industry events with comprehensive social kit and digital-first pocket cards.- Manage creative, media, and customer care agencies, ensuring seamless coordination and optimal utilisation of resources. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Akanksha Garg
      Distinguished Performer - Jul 2015 Was judged distinguished performer of the year and received double promotion from senior management trainee to deputy manager for showcasing exceptional performance in FY14-15
    • Awarded to Akanksha Garg
      On the Spot Award - Feb 2015 For good customer feedback on project and achieving project targets month on month.
    • Awarded to Akanksha Garg
      Gold Club Comnet Jewel - Oct 2014 For exceptional performance in streamlining operational process gaps and tracking various initiatives across account
    • Awarded to Akanksha Garg
      On the Spot Award - 2011 for leading a team successfully for a critical project delivery
    • Awarded to Akanksha Garg
      On the Spot Award - 2010 for initiating the detailed documentation process, analysis and fixing of bugs in production support team
    • Awarded to Akanksha Garg
      Gold Medal - 2005 for securing first rank with 96.3 PCM in 12th CBSE boards exam along with scholarships from school for four years on account of meritorious performance (2002-05)

  • Volunteer Experience

    • Volunteer

      Issued by Save the Children, India on Dec 2013
      Save the Children, IndiaAssociated with Akanksha Garg