Oliveti Vaishnavi

Education

• 

  Villa Marie Degree College for Women

  2018 - 2021

  Bachelor's degree Psychology, journalism and mass communication

  Freelance Photographer, Hyderabad Bloggers Club - Hyderabad, India, January 2019 - January 2021● Directed digital media campaigns and content creation, boosting brand engagement.College Magazine Editor- EPOCH ( college annual Magazine)Thesis: self-concept among teachers This study examines self-concept among teachers (30-50 years old), focusing on self-image, self-esteem, and identity. Using quantitative analysis, it explores how teaching roles, social perception, and personal… Show more Freelance Photographer, Hyderabad Bloggers Club - Hyderabad, India, January 2019 - January 2021● Directed digital media campaigns and content creation, boosting brand engagement.College Magazine Editor- EPOCH ( college annual Magazine)Thesis: self-concept among teachers This study examines self-concept among teachers (30-50 years old), focusing on self-image, self-esteem, and identity. Using quantitative analysis, it explores how teaching roles, social perception, and personal evaluations shape confidence and mental well-being. Findings highlight the impact of self-concept on professional effectiveness and personal fulfillment. Show less

• 

  Yeshiva University

  2023 - 2025

  Master of Science - MS Digital marketing and media 3.74

  Marketing Communication Strategy – CoachWhizz: Implemented SEO, social media, and influencer marketing strategies, increasing brand visibility by 20%. Designed an AI-driven marketing automation framework, boosting customer retention by 18%. Developed a data-driven email marketing campaign, enhancing conversion rates by 22%.Strategic Marketing Simulation – Competitive Analysis: Applied Porter’s Five Forces to assess market competition for virtual bike companies. Analyzed brand loyalty… Show more Marketing Communication Strategy – CoachWhizz: Implemented SEO, social media, and influencer marketing strategies, increasing brand visibility by 20%. Designed an AI-driven marketing automation framework, boosting customer retention by 18%. Developed a data-driven email marketing campaign, enhancing conversion rates by 22%.Strategic Marketing Simulation – Competitive Analysis: Applied Porter’s Five Forces to assess market competition for virtual bike companies. Analyzed brand loyalty, pricing strategies, and product differentiation, optimizing competitive positioning. Strengthened decision-making and strategic marketing skills in a risk-free environment.AI Adoption in Tax Services – EY: Led research on AI-driven tax automation, improving compliance processes by 30%. Developed AI-powered marketing workflows, increasing engagement by 25%. Conducted a competitive market analysis of Big 4 firms, providing strategic growth insights. Show less

• 

  St. Joseph's Degree & PG College

  2021 - 2023

  Master of Arts - MA Mass Communication/Media Studies 9.3

  Research Project:International Research Presenter, ICSDPG - India, April 2023 – July 2023Led a presentation on the impact of media on sustainable development.Thesis:The Influence of Instagram Addiction on Self-Esteem and Mental Well-Being Among AdultsThis study examines the impact of Instagram addiction on self-esteem and mental well-being, exploring how excessive use affects decision-making, behavior, and emotional health. Using quantitative surveys, the research analyzes… Show more Research Project:International Research Presenter, ICSDPG - India, April 2023 – July 2023Led a presentation on the impact of media on sustainable development.Thesis:The Influence of Instagram Addiction on Self-Esteem and Mental Well-Being Among AdultsThis study examines the impact of Instagram addiction on self-esteem and mental well-being, exploring how excessive use affects decision-making, behavior, and emotional health. Using quantitative surveys, the research analyzes patterns of social validation, FOMO, and self-perception. Findings indicate that high self-esteem users engage positively, while low self-esteem individuals seek validation, leading to anxiety and self-doubt. The study highlights Instagram’s dual influence, both enhancing confidence and posing mental health risks. Show less