
Bernadette Bendfeld
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About me
Change Management Specialist
Education

Red Deer College
-Certificate Education/Teaching of Individuals in Early Childhood Special Education Programs
Athabasca University
2018 -
Olds College
-Agronomy AGRICULTURE, AGRICULTURE OPERATIONS, AND RELATED SCIENCES
Experience

Boston Pizza Restaurants, LP.
Nov 2005 - May 2006Server
Kencor Heavy Haul Ltd.
May 2006 - Oct 2007Transportation BrokerAdministration Assistant & Load Broker.48' Tandem Axle Flat Decks53' Tridem Axle Flat Decks48' Tandem Axle Step Decks53' Tridem Axle Step Decks53' Tridem Axle Extendable Step Decks50' Tridem Axle Double Drop (RGN's)Multi-axle 60 Ton Step Deck Up To 110,000 lbs

The Bendfeld's
Nov 2007 - Sept 2012Stay-at-home Mom (CEO Motherhood)
Battle River Research Group
Sept 2012 - Mar 2014Payroll, Bookkeeper, HR, Field Coordinator
The Bendfeld's
Mar 2014 - Jun 2015Stay-at-home Mom (CEO Motherhood)
ATB Financial
Mar 2017 - now- First User and Tester of the Headversity App (The headversity program offers best-in-class mobile training with micro content and tools designed to bring impactful change to your organization. Our proprietary resilience AI empowers users to measure where they are at and gain real-time feedback on each of the 6 resilience skills, offering a personalized learning track to build skills needed to get ahead of adversity.)- Learning & Development of ATB Mental Health Awareness- Data Driven Conversations and Actions- ATB Inkblot user, supporter, and advocate. Show less - Development execution on data-driven insights to strengthen EFS business performance while preparing our workforce to deliver an exceptional experience to Albertans.- Deliver & evaluate training & development programs to team members in the Branch & Agency network.- Execute on leading strategies that build a high-performance culture while continuing to build proficiencies identified through future of work analysis that will deliver an exceptional customer experience as well as achieve business goals.- Accountable to build the competencies of EFS team members by providing the necessary training, coaching, specialist support and tools to develop team members. This includes:- Onboarding new team members- Continuous professional development to existing team members- Remediation training- Adhoc training required to address business priorities- To deliver coach-led training sessions in a physical &/or digital environment Show less - Building strong relationships with business partners and exploring opportunities in integrating Cards within different facets of ATB Financial. Key partners include Marketing, Market Vice Presidents, Market Managers, Branch managers, and Branch team members - Visiting 54 (Central North)ATB Branches, training for events, and working with marketing and sales to develop strategies throughout their region/territory to increase uptake of Card Services- Coaching branches to promote and solicit MasterCard sales applications using sales, marketing and promotional tools methods and material as appropriate- Along with Market & Branch Managers, establishing and executing a sales strategy around reaching/exceeding their MasterCard goals - Presenting and delivering training programs/seminars/workshops to front line staff- Able to develop and use a network of diverse resources to generate new leads- Conducting contract negotiations and relationship maintenance with external partners- Acting as the single point on contact and be the “Face” of Card Services within assigned region/territory- Responsible for increasing brand awareness to drive credit card sales volumes along with other ATB products- Supporting communication of new marketing campaign information to all front line staff including branch networks and Customer Care Center- Establishing strong working relationships with internal customers including district general managers, branch managers, retail and regional staff, corporate staff, marketing etc.- Is a team player that will challenge processes and bring forward and propose new innovative ideas- Maintaining a high level of accuracy and confidentiality and meeting time sensitive deadlines- Documenting sales activities and identifying gaps within branches and region Show less - Stood Up a Mentorship Program from start to finish - 50 Participants manually matched (Mentors & Mentees) - ran for three months - 300+ Participants data driven matched (Mentors & Mentees) - Ran for three months- Enterprise Commitment to growing awareness of gender inequities - Women have equitable access to opportunities they choose to pursue - Advance women in pay, role and non-financial opportunities- Women feel seen, accepted and psychologically safe being their whole self Show less - Met with customers to understand their priorities, advise them on solutions, and provide a forward-looking financial plan. (Advisory Services)- Built key relationships with clients, understand their financial and personal goals, provide informative and tailored service, and recommend the right products and solutions that will enable their financial success. (Customer Experience) - Able to support customers in creating effective budgets, and tell them financial stories that frame opportunities for a full partnership with ATB. (Financial Acumen)- Process cash clearing transactions, abiding by current policies & processes & have a thorough understanding of the Anti-Money Laundering (AML) and Anti-Terrorist Financing policies and procedures. (Operational & Risk Effectiveness).- Consistently and confidently able to fulfill our customers' everyday banking needs through connecting them to the right products, services, and partners. (Sales Execution) Show less
Change Management Specialist
Aug 2024 - nowSenior Learning Consultant - Business Enablement
Jan 2023 - Aug 2024Committee: Co-Lead Mental Health Education & Awareness Action Team
Mar 2019 - Jun 2023Performance Coach - Digital Integration & Growth Team
Nov 2019 - Jan 2023Business Development Manager
May 2018 - Oct 2019Committee: Ellevate Team Member Network (Co-Lead Mentorship & Sponsorship)
Nov 2017 - Sept 2019Personal Banker Specialist
Jun 2015 - May 2018G-Evangelist & G-Wheels (Strategy & Business)
Mar 2017 - Sept 2017
Licenses & Certifications
- View certificate

Sheryl Sandberg and Adam Grant on Option B: Building Resilience
LinkedInMar 2018 
Certified Each One Teach One Trainer
United Way of the Alberta Capital RegionMar 2019- View certificate

Introduction to Gender-based Analysis+
Government of CanadaNov 2019 
Mastering Positive Psychology
PositivePsychology.comFeb 2020
Empower U Financial Coach
Prosper CanadaSept 2019- View certificate

Bill George on Self Awareness, Authenticity, and Leadership
LinkedInMar 2018 
Building Rapport With Customers
LinkedInJan 2020- View certificate

Teaching Techniques: Developing Curriculum
LinkedInAug 2019 
Certified Coach Practitioner
Certified Coaches FederationMar 2019
Leader Working Minds
Canadian Mental Health AssociationJun 2019
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