Chris Duan

Experience

• 

  HJB

  Oct 2009 - Aug 2011

  Brand Manager
• 

  品渥Pinlive

  Aug 2011 - now

  Marketing Manager

  Building and managerment brand include Mueloliva olive oil, Hannrae Oats,Weidendorf milk and Wurenbacher beer.Job Description:●Make brand Marketing strategy, especially the private brand development planning, in order to match with customer value, launched Weidendorf UHT milk and Wurenbacher beer.●Mainly responsible for the Co-branding Mueloliva olive oil marketing and promotion plan, enhance the brand value, Let Muelo virgin olive oil to enter the Chinese consumer health choice of daily cooking oil.It market share at the 2nd place present.●Focus on Key brands promotion and channel strategy, with emphasis on key brands belong to the category of the market share in the front three.●Build and keep the key brands VI and public relationship, improve customer satisfaction and loyalty.●Build CRM management system, through the social media and various EPR activities with online store such as Tamall and JD in order to improve EC ROI.负责品渥食品旗下重点自有品牌：品利橄榄油、德亚牛奶、瓦伦丁啤酒和亨利早餐麦片。●制定年度品牌策略PDCA，通路发展及政策支持，品牌行销资源规划。●主要负责“品利橄榄油”和“亨利早餐麦片”的新品上市计划拟定及各项KPI跟踪及策略修正，新品价格体系制定与管理。提升品牌价值，不断创造和满足新零售下的消费需求。目前品利橄榄油的市场份额已达到行业第二位。 ●品渥重点品牌年度品牌预算制定，品牌P&L管理。确保重点品牌在核心市场中市场份额达到进口品类前3位。●建设和维护各重点品牌VI与公共关系，提升顾客满意度和忠诚度。●建立基于品牌微信CRM管理体系，结合电商平台通过自媒体和各种形式的微互动，有效提升电商ROI转换率。 Show less