James Barker

James Barker

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  • Timeline

  • About me

    Market Development, Senior Manager (Europe) at Graduate Management Admission Council® (GMAC®)

  • Education

    • King Edward VI Grammar School, Louth

      -
    • Aberystwyth University

      2002 - 2007
      MA Practising Human Geography Social, cultural and political geographies
  • Experience

    • Cambridge Judge Business School

      Sept 2007 - Nov 2014

      We exist in a competitive market place, and recruit high-quality MBA candidates from across the globe. Our emphasis is on counselling applicants through our process, enabling the individual to assess their fit with our programme based on their career ambitions and educational requirements. This forms a key component of my role.I focus on understanding the individual's motivation and goals, to allow me to then later evidence to them the ways in which the Cambridge MBA would be a suitable environment for them. This is done through face to face meetings, or broader presentations and recruitment events globally (I have represented the programme in locations in Europe, Asia and the USA). Ultimately I then work with the individual to try and ensure their enrolment onto the programme.Alongside this, I am responsible for reading applications and judging the candidate's suitability for the programme based on their academic and professional background, and associated career ambitions. Show less

      • MBA Admissions Co-ordinator

        Apr 2008 - Nov 2014
      • MBA Admissions Officer

        Sept 2007 - Apr 2008
    • Graduate Management Admission Council™ (GMAC™)

      Dec 2014 - now

      Responsible for the continuation and broadening of GMAC's key account and sales relationships with business schools and other graduate management education stakeholders in Europe (with a particular focus on Germany, France, Switzerland and the UK). Taking a consultative sales approach, I am aim to further the use and understanding of the GMAC's assessments (including the GMAT exam), student recruitment and marketing products and related research and data services. This has the goal of providing problem-orientated solutions to help admissions teams and candidates connect. I am the local lead for matters relating to the GMASS and its associated revenue targets, the GMAC Executive Assessment product as well as working with clients on GMAC Media Solutions options ranging from content generation to digital display advertising.The role involves frequent travel in order to engage with schools and candidates in market and to identify changing trends in graduate management education. This further allows for input on new product development initiatives which will later serve our clients' needs.As a member-led organisation, I pay particular attention to cultivating and continuing the relationship between GMAC and these member institutions. Previously I have worked to oversee the organisation and content development of GMAC's local events: the GMAC European Conference and the GMAC Admissions Institute for New Professionals Europe in partnership with colleagues and our consultants.I am a regular presenter and panelist at conferences run by industry organisations such as AMBA, EFMD and AACSB. Show less

      • Market Development, Senior Manager (Europe)

        Sept 2022 - now
      • Market Development Manager (Europe)

        Dec 2014 - Sept 2022
  • Licenses & Certifications

    • Digital Marketing: Essentials

      Institute of Data & Marketing (IDM)
      Jul 2019
    • Strategic / Conceptual Selling

      Miller Heiman
      Apr 2015
    • Foundations

      Pragmatic Marketing
      Jan 2015
    • Professional Managers Award

      Aston Business School
      Jan 2018
    • Key Account Management: Best Practice

      Cranfield University - Cranfield School of Management
      Feb 2017
    • Focus

      Pragmatic Marketing
      Jan 2015
  • Volunteer Experience

    • Chair

      Issued by Sustainable Sawbridgeworth on Jul 2023
      Sustainable SawbridgeworthAssociated with James Barker
    • Volunteer and Co-Coordinator

      Issued by Repair Cafe Sawbridgeworth on Nov 2022
      Repair Cafe SawbridgeworthAssociated with James Barker
    • Team Member

      Issued by The Scouts on May 2025
      The ScoutsAssociated with James Barker