Florencia Alessi

Experience

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  Universidad de San Andrés

  Mar 2007 - Feb 2011

  Public Relations Department Assistant

  Opportunity offered by the university through a scholarship program to cover 25% of the tuition fee.

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  Johnson & Johnson

  May 2011 - Aug 2017

  As a Trade Marketing Analyst specializing in the wholesale channel, I worked closely with account executives to drive growth for my assigned clients.My responsibilities included:-Development and monitoring of a comprehensive field visit program.-Creation and delivery of training sessions for sales teams.-Optimal assortment revision.-Design and execution of point-of-sale materials (POP) to enhance visibility and consumer experience at the point of sale As a Business Intelligence Analyst, I was responsible for transforming business information into strategic reports for commercial decision-making. I led a software development project to determine monthly sales quotas. I coordinated regionally a system for allocation and quantification of imported merchandise, representing over 50% of the company's portfolio at that time. As a Customer Service Analyst, I acted as a link between the sales force and service areas, ensuring accurate order invoicing. Additionally, I collaborated on IT system improvement projects and managed tracking of returns.

  • Trade Marketing Analyst

    Mar 2014 - Aug 2017

  • Business Intelligence Analyst

    May 2012 - Feb 2014

  • Customer Service Analyst

    May 2011 - Apr 2012
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  Unilever

  Sept 2017 - Nov 2021

  As a Trade Category Management Planner, I had the opportunity to work with a variety of high-profile clients such as Walmart, Supermercados La Anónima, and Makro Wholesalers.My responsibilities included:-Planning and executing promotional strategies, including analysis of their impact on sales, associated costs, budget tracking, and subsequent evaluation of their effect on market share.-Developing and overseeing consumer-facing activations, such as contests, giveaways, and promotional events.-Identifying and capitalizing on growth opportunities within assigned clients, through the implementation of customized projects aimed at increasing sales and brand visibility. This encompassed initiatives related to loyalty programs and Category Management projects.-Designing and executing point-of-sale materials (POP) to enhance visibility and consumer experience at the point of sale.During this period, I also gained my first experience as a Key Account Manager, directly managing the business relationship with Walmart's online supermarket team. Show less

  • E-commerce Coordinator Household Cleaning Category

    Jan 2021 - Nov 2021

  • Trade Category Management Senior Planner

    Sept 2017 - Dec 2020
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  Shopee

  Dec 2021 - Jun 2022

  Category Manager FMCG

  As a member of the Shopee launch team in Argentina, the #1 marketplace in Southeast Asia, I led strategic initiatives to drive growth and expansion of the platform in the local market.My responsibilities included:-Building processes and teams from scratch, tailored to the Argentine market.-Developing the seller ecosystem through acquisition and onboarding.-Comprehensive leadership of the catalog project, covering product curation and classification across all categories.-Managing a team of 2 account executives, responsible for key verticals such as Food & Beverage, Baby Products, Pet Supplies, and Household Cleaning.-Company decided to close operations in Argentina. Show less

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  Rappi

  Nov 2022 - Mar 2024

  Retail Business Development Manager

  As a Commercial Leader at Rappi, one of the leading startups in Latin America dedicated to last-mile delivery, I was involved in various strategic initiatives to drive the company's growth and profitability.My responsibilities included:-Strategic management of commercial relationships with high-profile clients such as Supermercados Coto and Grupo Cencosud.-Conducting comprehensive analyses of the conversion funnel, from app launch to order confirmation, identifying areas for improvement and opportunities to enhance user experience.-Deep interaction with operational processes and KPIs to proactively address the causes of canceled orders.-Continuous monitoring of product assortment and availability bots to ensure a comprehensive and up-to-date catalog.-Proactive involvement in designing Growth Marketing campaigns aimed at incentivizing Grocery purchases.-Leadership and development of a team of 6 individuals, providing guidance, training, and support. Show less

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  CookUnity

  Sept 2024 - now

  Account Manager, Chef Success

  As an Account Manager at CookUnity, a marketplace that connects chefs with customers through a meal subscription model, I lead strategies to drive sustainable growth for chefs, optimizing their performance and operational efficiency.-Management and strengthening of commercial relationships with key accounts that have been on the platform for over a year, ensuring their retention.-Design and implementation of process improvements in communication to enhance the experience and engagement of our chef community.-Development of strategic reports based on KPIs, facilitating decision-making and identifying growth opportunities. Show less