Chris Goodson

Experience

• 

  Smith+Nephew

  Jan 2003 - Dec 2006

  Orthopedic Trauma Sales Representative - Sales Trainer

  • Sold orthopedic trauma implants and ex-fix to assigned Orthopedic Surgeons at 3 hospitals in Birmingham, AL.• Oversaw a personal portfolio of business that generated $1.5M in annual sales revenue.• Provided educational in-service training for hospital staff and doctors on orthopedic products and equipment.• Ordered and provided correct instruments and implants for scheduled surgical procedures with customers.Key Accomplishments• Grew territory sales revenue from $600K to $1.5M and in 2005 won the President’s Club Award.• Ranked in the Top 3 for sales growth nationally in 2005.• Consultant for Surgeon participating in a published study trial on a specific femoral nail approach for femur fractures.• Selected as 1 of 4 National Trainers for new Orthopedic Trauma Sales Representatives. Show less

• 

  Medical Ventures LLC

  Jan 2007 - Sept 2010

  Sales Representative - Orthopedic Devices

  • Sold reconstructive joint replacement products (knee replacement, hip replacement, shoulder replacement) to assigned Orthopedic Surgeons at 3 hospitals in Birmingham, AL.• Built and managed strong relationships with assigned Surgeons and oversaw a portfolio of business that generated $3M in annual sales revenue.• Performed all aspects of the sales development life cycle. Prospected, cold called, scheduled meetings, performed client needs assessments, sold features and benefits of products, overcame objections, negotiated contracts, closed sales, and perform general account management.• Provided educational in-service training for hospital staff and doctors on orthopedic products and equipment.• Ordered and provided correct instruments and implants for scheduled surgical procedures with customers.• Worked closely with a Logistics Coordinator to order implants and instruments for scheduled surgeries.• Collaborated with the Sales Manager to share best practices, ideas, and strategies.Key Accomplishments• Grew YOY sales revenue by 35% in 2010; an increase of $1M+.• Grew YOY sales revenue by 29% in 2009; an increase of $700K+.• Converted a Foot and Ankle Surgeon from a competitor to an external device for foot deformities and titanium screws, which resulted in an additional $350K in sales revenue.• Converted a Shoulder Surgeon from using a competitor product, which generated an additional $250K in sales revenue. Show less

• 

  Standard Process Inc.

  Jan 2010 - now

  Provide leadership for a team of 3 District Sales Managers and 20 Territory Managers responsible for growth and development of our HCP channel on the East coast.• Oversee a total business portfolio that generates over 50M in annual sales revenue.• Develop and implement sales strategies for Standard Process’ entire portfolio (300+ products) • Build and maintain strong relationships with our customers in the HCP channel. • Hire, train, supervise, and provide ongoing coaching and mentoring of the sales team.• Assign territories and accounts, establish sales quotas, and give annual performance evaluations.• Perform strategic forecasting and planning, manage relationships with key accounts, and leverage partnerships that generate and grow sales revenue. Show less x• Provide leadership to a team of 3-4 Sales Representatives responsible for driving sales revenue of nutritional supplements to licensed healthcare practitioners across Georgia and Alabama.• Oversee a total business portfolio of 2,500 accounts that generate ~$7M in annual sales revenue.• Develop and implement sales strategies for Standard Process’ entire portfolio (300+ products) including support for Inflammation, Digestion, and Blood Sugar.• Build and maintain strong relationships with Chiropractors, Pharmacists, Nutritionists, Medical Doctors, Doctors of Osteopathic Medicine, and Registered Nurses.• Hire, train, supervise, and provide ongoing coaching and mentoring of the sales team.• Assign territories and accounts, establish sales quotas, and give annual performance evaluations.• As an individual sales contributor, prospect, cold call, schedule meetings, perform client needs assessments, sell products using consultative sales techniques, overcome objections, close sales, and perform general account management.• Perform strategic forecasting and planning, manage relationships with key accounts, and leverage partnerships that generate and grow sales revenue.Key Accomplishments• 2-Time Royal Club Award Winner (2020, 2022) for ranking in the Top 5 in the company for all sales KPIs.• Increased supplement bottle sales to Licensed HCPs from $4.5M to ~$7M from 2015 to 2022.• Served on National Sales Advisory Team responsible for providing corporate sales and marketing strategies. Assisted with the development and implementation of a variety of programs that modernized sales and drove new revenue including mentorship programs, practitioner sales awards, new customer orientation programs, and utilization of text to promote products and events. Show less

  • Regional Sales Manager - East Region

    Nov 2022 - now

  • Sales Manager, Standard Process Southeast

    Jan 2010 - Nov 2022