Claire McCallum

Experience

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  Discover Canada Tours

  May 2017 - Oct 2017

  • Tour Guide

    May 2017 - Oct 2017

  • Assistant Activity Coordinator

    May 2017 - Sept 2017
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  BCIT Student Association

  Jun 2020 - May 2021

  VP External
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  Hybrid Infusions Ltd.

  Oct 2020 - Dec 2020

  Marketing And Business Development Intern

  Conducted market research on the US cannabis CPG industry and the CAD cannabis regulatory environment to generate a report on marketing campaigns and promotion recommendations which abided within the confines of the Cannabis Act.

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  Headset

  May 2021 - Sept 2023

  - Built automated onboarding campaigns for all incoming new business to improve adoption metrics.- Built Mixpanel User Analytic reports for data-driven decision making across customers.- Created User Health scores from combining data sources containing product usage metrics (recency and frequency), user engagement metrics (email open rates) and plan value (ARR).- Identified target customer segments from health scores for upsell and churn risk.- Created and managed Outreach email campaigns in customer segments to drive product adoption and retention.- Managed a book of 85 enterprise and 750+ freemium accounts, using user analytics. Show less

  • Customer Success Manager & User Analytics

    Mar 2022 - Sept 2023

  • Retail Acquisitions Executive

    May 2021 - Mar 2022
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  MNP

  Feb 2024 - Jan 2025

  Analytics Marketing Performance, Data & Insights

  - Data wrangling, extraction and queries for campaign execution or project analysis. - Advising on marketing campaign performance, campaign recommendations, and MQLs.- Conducting A/B experimentation testing for increased campaign, website and advertising performance.- Dashboard and report building for measuring and benchmarking campaign performance.

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  Unbounce

  Jan 2025 - now

  Technical Account Manager - Marketing Attribution