Anna Maury

Experience

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  Cartier

  Dec 2004 - Dec 2004

  Assistante administration

  - Administrative tasks- Loyalty program performance assistant:Set up of a database of the loyal and prestigious Cartier ClientsGifts preparation

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  Insight

  Jul 2011 - Aug 2011

  Assistante juridique et commerciale

  - Traduction, révision de contrats en anglais et allemand- Mise en place d'une banque de données (contrats de l'entreprise)- Etudes de marché - assistante auprès de la Bid-team- Participation à la session d’introduction à la stratégie d’entreprise

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  Demain le Printemps - Association

  May 2013 - Jun 2013

  Attachée culturelle - Relations franco-allemandes

  - External and internal communication- Events planning - Partnerships research - Direct marketing - Development of a new market strategy focused on Germany

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  Un Dimanche à Paris

  May 2014 - Nov 2014

  Responsable Communication

  Premium Chocolate Concept-store - Restaurant, Boutique, Workshops- Digital : . Website recommendations + 2 ergonomic and design requirements (PPT/Wix) . Community management (Twitter, Facebook, Google +, Pin'terest)- Event : . Communication materials design (Save the Date, invite) . operational planning . Press kit design + follow-up on the press release/mentions- Operational/Internal Communication : . POS : Designs of the indoor and outdoor menus . Photography- Partnership: . Rating guides & booking websites follow-up- Public relations: . Networking . Setting up interviews for the pastry Chef - Project Management : Brand content 2 conceptual videos to enhance the restaurant and the boutique values Show less

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  Inside All - Média2.0/Productions/SSII - StartUp

  Jan 2015 - Nov 2015

  Responsable Communication & Développement

  . Digital transformation audit. Production follow-up of videos for Inside All and its partners (Chocolate/pastry, hospitality, wine...). Business & partnerships development . Production & Media concept development - corporate and conceptual (webseries/webdoc/short-programs). Communication materials creation for InsideAll

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  Divvino Marais

  Jan 2016 - Jun 2016

  Wine cellar manager

  - Launch and opening of the boutique and wine bar- Sales, merchandising - Customer loyalty development, CRM - Event (opening, professional and public tastings), Press release- POS: wine bar, oenology workshop- Sales software management - Auditing made for a new website- Referencing and partnership follow-up (Google, rating and booking website) - Community Management

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  Brindco Sales Limited

  Jan 2017 - Jan 2018

  Marketing Manager - Media & Communication

  Brindco is an importer and a distributor of wine, spirits and beer in India. My responsabilities: - In charge of a 300 labels portfolio- Managing communication with the wine producers and supporting key off-trade and on-trade accounts - Business development ; increase market shares My tasks: - Business development & visibility: . Wine Training with F&B staff of hotels and restaurants . Portfolio optimisation and positioning . Create an on-demand portfolio for key prestigious outlets . Events, PR, customer experience- New product launch : Digital and Wine . Penfold's Grange with Treasury Wine Estate . Coravin . Creation and development of a new Brindco website with an IT agency : http://www.brindco.com/ . Private labels: outsourcing (price, grower, logistic), label creation (name, label design with an agency, storytelling), positioning . Coravin launch in India . Planning events on a monthly basis with Brand Ambassadors - New website development - Agency management - Brand advocacy: dedicated trainings for on-trade to boost listings Show less

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  Pernod Ricard

  May 2018 - Oct 2020

  - Responsibilities:. 3 wine brands : Jacob's Creek, Campo Viejo, Brancott Estate. 1 Champagne for 1 year: GH Mumm . Budget planning : A&P and sales KPIs nationally and regionally. Teams & agencies managementMy tasks:- Agencies:. Minimum 3 agencies covering design, media, event . Brief/Debrief : Off-Trade/On-Trade POS assets, digital and communication campaigns- 360 Marketing, Communication, Media Plans:. Stemming from our annual brand plans that's based on market trends, studies. Establish a consumer profile : segmentation, consumer journey (6Cs). Accordingly, build a BTL and ATL plan. Seasonal digital / content social media plan- Support regional trade teams:. Share brand guidelines. Create off-trade and on-trade promotional assets : POS, GWP, VAP, service rituals- New Product Development:. Contributed to build a new product identity from winemaking to marketing plan creations. Worked on a new varietal launch plan Show less

  • Brand Manager - Wines

    Feb 2019 - Oct 2020

  • Assistant Manager Wines

    May 2018 - Feb 2019
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  Cordier by InVivo

  Jul 2021 - Feb 2024

  Brand Manager

  Marques & Scope: Vins Tranquilles, Champagne, Spiritueux France, International Missions: - Marketing Opérationnel: Développpement Produits (Plan marketing, Conception, Coordination commandes, lancements éditions limitées), Contribution à la gestion des mises (stratégie production), soutien trade (CHR/GD, Off/On-Trade)- Marketing Stratégique: lancement produits (Marketing Mix/Plan Marketing, Relations Presse), stratégie de communication (management des agences, ligne éditoriale, brief support visuel) - Activation: Trade (Visibilité MEA GD, supports présentations CHR, Rituels CHR), Evénementiel (Zone VIP et Croisières Bordeaux Coupe du Monde de Rugby) Show less

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  La Martiniquaise-Bardinet

  Apr 2024 - now

  Cheffe de Produit International - Glen Moray