Amit Rastogi

Experience

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  Ranbaxy Laboratories Ltd.

  Mar 2004 - Jul 2008

  Achieved over 20% growth in North East Karnataka while maintaining zero attrition, overseeing strategic business development and consistent KOL engagement. Drove institutional sales to 115% YTD achievement, recognized as a top performer in the Maharaja Club, and led CME initiatives in key medical college hospitals. Exceeded sales targets with 109% YTD performance, earned Maharaja Club honors, and served as CME Coordinator, showcasing strong account management and customer engagement.

  • District Manager

    Oct 2006 - Jul 2008

  • Hospital Business Executive

    Jan 2006 - Sept 2006

  • Medical Sales Representative

    Mar 2004 - Jan 2006
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  Panacea Biotec

  Jul 2008 - Dec 2008

  Area Sales Manager

  Successfully managed Western U.P. and Uttarakhand territories, focusing on KOL development through CMEs and roundtable discussions.

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  Wings Pharmaceutical Pvt Ltd.

  Dec 2008 - Apr 2010

  Dy Product Manager

  • Division Launch & Strategic Oversight: Played a key role in launching a new division for Wings Biotech with Anti-Diabetic, Anti-Hypertensive, and General Product portfolio• End-to-End Brand Management: Led comprehensive brand management activities, including market analysis to identify potential opportunities, brand naming, foundational research for new molecule introductions, and developing targeted brand strategies for successful product launches.• Sales Force Training & Development: For new MRs and ASMs, ensuring uniform communication of the product portfolio and effective sales techniques Show less

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  REMI Sales & Engineering Ltd

  Apr 2010 - Mar 2023

  Specialties Covered: Transfusion Medicine, Pathology, Ortho Surgeons, Pain Centers, Plastic Surgeons, Intensivists, etc.Brands Handled: REMI Manufactured – Blood Bank Instruments, PRP Therapy, Patient care | REMI Distributed: Barkey, Fenwal, Euroangel• Develop & Implement Marketing Strategies: Across diverse markets (India & International) to drive growth & strengthen brand presence.• Product Portfolio Management: Oversee product portfolio lifecycle, identifying opportunities for new market ventures• New Product Development: Market research to final successful launch for brands like PRP Ultra, Hemodesk, RQS-A, CBZ-50 Plus.• Corporate & Brand Communication: Communication strategies to engage & build brand equity, and reinforce product value• Team Development & Training: Mentor and train team members to drive operational excellence.• CRM Implementation: Conceptualized & Implemented customized CRM for entire sales team & Back office.• Direct budgeting and financial Planning: Efforts to maximize ROI and ensure efficient allocation of marketing resources. Show less • National Marketing & Clinical Support Oversight: Lead the pan-India marketing and clinical support teams to ensure optimal execution • Selective Marketing Strategy Implementation: Develop and execute targeted marketing strategies for both domestic brands, like Remi Blood Bank instruments, and international portfolios including Fenwal’s ancillary range, Barkey’s blood warming solutions (Germany), Euroengel cold chain products (Italy), and KWKW ultra-low freezers (Italy).• Corporate Event Management: Representation at major industry events, like transfusion medicine, Pathology conferences & medical expos• Sales Training & Development: Identify and address training needs for new and existing sales staff• Clinical Support & Quality Assurance: Managed the clinical support team, ensuring clinical trials, quality validation, and hands-on equipment training are conducted effectively to maintain high standards and customer satisfaction. Show less

  • Marketing Manager

    Apr 2013 - Mar 2023

  • Product Manager

    Apr 2010 - Mar 2013
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  BL Lifesciences

  Apr 2023 - now

  Marketing Manager

  Specialties Covered: Cardiac Thoracic & Vascular Surgeons, Intensivists, Cardiologist, Neurosurgeons and NephrologistBrands Handled: BL Manufactured – PerfX, iPeX, VenX, SurgX, DiaX BL Distributed: Scanlan, Artivion, Xenios, Euroset, Thompson, etc.Implemented P2P programs• Series of Workshops for Scanlan MICS Instruments, Corknot device, Heart Valve implants observations, Bioglue etc• Conducted a series of Workshops for ECMO – Hosted in-person events where KOLs share best practices & experiences• ECMO Program & Mentorship – Structured program to guide clinicians for ECMO techniques & Benefits in life saving• Launched Perfusion Chronical - A website blog as knowledge sharing platform for Perfusion technologiesSales Team Development• Conducted series of sales training to integrate unified messaging related to benefits of new products like coated tubing, ligating clips, intra-coronary shunts, NLV, Marvelous stopcocks• Developed Marketing assets like interactive presentations, product brochures, Product Demo Kits, Product videosDigital Marketing & Event Managements• Active LinkedIn company Page & Whatsapp Community• Managed national & regional events for CTVS, MICS, Neuro, Anaesthesia, Uro-Surgeon, Exhibitions Medica & Arab Health Show less