Alicia Downing

Experience

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  Southeast Missouri State Recreation Center

  Oct 2010 - May 2013

  Supervisor

  1. Managed two recreation centers, totaling over 120,000 square feet of space valued at over 25 million dollars. 2. Directly supervised operations center and activity attendant staff, as well as collaboration with professional/administrative staff on a daily basis. 3. Provided outstanding customer service to patrons and potential patrons.

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  Missouri Department of Conservation

  Jan 2012 - Jun 2012

  Public Relations/ Educational Outreach Intern

  1. Extensive work in the media department, assisting the media specialist for the Southeast/ Ozark regions of Missouri. 2. Writing press and news releases and assisting with office duties as well as assisting biologists in the department. 3. Learned practical use of agency key messages in media writing, represented a government agency to the public and organized and filed on record local and regional newspaper articles related to MDC.

• 

  TreeHouse Wildlife Center, Inc

  Jun 2012 - Sept 2012

  Marketing/Public Relations Intern

  1. Creation and distribution of flyers to promote first annual event.2. Researched various fundraising activities to raise funds for building improvements.3. Worked directly with the president and marketing director to achieve goals.4. Created and distributed press releases to raise awareness about this nonprofit organization.

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  Riverfront PR

  Oct 2012 - May 2013

  Account Executive

  1. Met with clients to determine their public relations and marketing needs.2. Planned and administered public relations programs to improve client’s image.3. Organized and directed team members to reach client’s goals in a timely and efficient manner.4. Created brochures, flyers, press releases, and managed social media.

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  The Leukemia & Lymphoma Society

  Jul 2013 - Oct 2013

  Campaign Assistant

  1. Made calls to sponsors to encourage donations and to registered members to encourage fundraising. 2. Entered data and maintained databases on a consistent, accurate and timely basis. 3. Coordinated elements of promotional activities and prepared elements of campaigns to increase public awareness of LLS. 4. Maintained a working knowledge of the LLS mission and its programs to accurately address them.

• 

  Anheuser-Busch

  Oct 2013 - Feb 2014

  Customer Experience Technician

  1. Built relationships and drove customer satisfaction and loyalty by delivering excellent customer connections.2. Maintained a thorough understanding of the brewing process and ingredients including the science and art of the craft. 3. Knowledge of ABI’s complete brand portfolio, including respective brand positioning and marketing strategies.4. Ultimately responsible for each customer’s overall experience and their lasting impression of A-B InBev.

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  RockTenn

  Apr 2014 - Jun 2014

  Customer Service Representative

  1. Received and processed routine customer orders, inquiries, and/or complaints covering items or products ordered. 2. Maintained an ongoing relationship with selected customers. 3. Utilized knowledge of products and product availability to provide a communications link to the customer. 4. Applied advanced skills to the position within assigned functional area. 5. Duties and tasks reflect substantial variety and complexity. 6. Assignments were broad in nature and generally require originality or ingenuity. 7. Worked under minimal supervision. Show less

• 

  Anheuser-Busch

  Jun 2014 - now

  1. LinkedIn profile management for senior executives, curating content to enhance thought leadership, drive engagement, and align with the company's brand narrative.2. Deliver training sessions ensuring alignment on social media best practices, crisis protocols, and platform-specific strategies.3. Manage day-to-day execution of social media strategy and risk mitigation, content authoring, copywriting, and community management on current and emerging platforms for Anheuser-Busch.4. Work with agency partners to build and oversee monthly content calendar to plan optimized content for each platform and digital touchpoint.3. Deep understanding and ownership of brand voice and tone, and knowledge as it is represented digitally. 5. Moderate the collection, curation, and integration of user-generated content on social media.6. Act as the liaison who coordinates across departments to source and craft content into a cohesive story that is delivered on business objectives across all social channels.7. Responsible for responding to Glassdoor and Indeed reviews from current and former employees across several zones. Show less 1. Manage day-to-day execution of social media strategy and risk mitigation, content authoring, copywriting, and community management on current and emerging platforms for Anheuser-Busch.2.. Work with agency partners to build and oversee monthly content calendar to plan optimized content for each platform and digital touchpoint.3. Deep understanding and ownership of brand voice and tone, and knowledge as it is represented digitally. 4. Moderate the collection, curation, and integration of user-generated content on social media.5. Act as the liaison who coordinates across departments to source and craft content into a cohesive story that is delivered on business objectives across all social channels.6. Responsible for LinkedIn strategy, risk mitigation, content authoring, and copywriting for several executive leadership members of Anheuser-Busch.7. Responsible for responding to Glassdoor and Indeed reviews from current and former employees across several zones. 8. Helped spearhead the Paradox Candidate Care chatbot known as Stella on the Anheuser-Busch careers website and provided routine monthly reporting for said chatbot to assess sentiment from users.9. Q4 2022 and Q1 2023 Top Performer and Cheers Award Winner.10. Two-time Gold Eagle Award Winner.11. Spearheaded the first ever risk mitigation team for SBLVIII which was comprised of six people from different teams. Trained them over the course of three weeks which lead to a seamless and successful SBLVIII.12. Worked closely with our agency to earn Corporate social 23M impressions and 1.3M engagements since 2021.13. Elected by my peers to be CM Manager/Lead for a week. Show less 1. Manage day-to-day execution of social media strategy and risk mitigation, including scheduling, posting, content authoring, and community management on current and emerging platforms.2. Responsible for conversation tracking and reporting on owned content across all platforms. 3. Build and oversee monthly content calendar to plan optimized content for each platform and digital touchpoint.4. Deep understanding and ownership of brand voice and tone, and knowledge as it is represented digitally. 5. Moderate the collection, curation, and integration of user-generated content on social media.6. Own the development and execution of social and digital media strategies against key initiatives including community building, fan growth, branding, and advocacy. 7. Act as the liaison who coordinates across departments to source and craft content into a cohesive story that is delivered on business objectives across all social channels. 8. Successfully onboarded two community managers specifically for Drinkworks community management and trained several others on the process. Show less

  • Manager, Social Media - Anheuser-Busch

    Jan 2025 - now

  • Senior Specialist - Community Management, Anheuser-Busch

    Feb 2021 - Jan 2025

  • Senior Specialist, Community Management - Drinkworks (Anheuser-Busch and Keurig Joint Venture)

    Jun 2019 - Feb 2021

  • Senior Analyst II, BSC - Customer Service Management

    Nov 2017 - Jun 2019

  • Analyst

    Jun 2014 - Nov 2017