
Sebastian Boyle

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About me
Content Marketer & Strategist | Digital Strategist | Copywriter
Education

University of Canterbury
2005 - 2009Bachelor of Arts Political Science
University of Canterbury
2005 - 2009Bachelor of Laws (Hons)
Experience

University of Canterbury Students' Association
Sept 2008 - Nov 2011I edited the University of Canterbury's weekly 32-page student magazine, Canta. Working to strict and frequent deadlines, I provided editorial direction; managed a large team of volunteer contributors; edited copy; advised on design; and wrote a large number of features, columns, reviews, editorials, news items, and advertorial. In addition, I supported our related communications, events, and support service teams. I also reviewed cake from time to time. I designed and maintained the Association's websites and organised its web presence, including administering social media outlets. I also worked at student events and provided general support to the communications and support service teams.
Coordinating Editor
Nov 2009 - Nov 2011Website Administrator and Developer
Sept 2008 - Nov 2009

Student Job Search
Jun 2009 - Jul 2009Campaign DesignerAfter winning Student Job Search's national “Big Idea” advertising competition 2009, I developed a concept for a national print, radio, ambient, and online advertising campaign targeted at businesses and students to promote greater awareness of tertiary students’ unique strengths and talents. This concept was then realised by an agency.http://osocio.org/message/employ_student_employ_future/http://www.voxy.co.nz/national/student-job-search-taps-its-best-resource-search-039big-idea039/5/20567 Show less

University of Canterbury
Nov 2011 - Apr 2014Internal Communications OfficerI provided internal communications support to a range of university initiatives, engaging with staff and student audiences. My portfolios included ICT, library, facilities, digital media, engineering, student support and student success, amongst others. Channels regularly used included social media, email, web, digital signage, print, and video. I also occasionally MCed events and interviewed students for video segments.

The Civilian
Apr 2013 - Apr 2014WriterI wrote and pitched satirical news articles and opinion pieces for this popular website, receiving significant positive feedback through social media and traditional media.
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Canterbury Earthquake Recovery Authority (CERA)
Apr 2014 - Jan 2016Communications AdvisorI contributed to communications direction and wrote and implemented plans and strategies for complex projects in a fast-paced environment, working with a variety of stakeholders internally and externally. I coordinated teams to deliver communications projects. I contributed regularly to or created published material including news stories, case studies, talking points, posters, electronic presentations, newsletters, websites and social media. I served as a regular MC for internal events (professional and social). Show less

CommArc Consulting Limited
Jan 2016 - Dec 2017Marketing and Communications Manager
TimeZoneOne
Dec 2017 - Jan 2022Strategy and Content Director
May 2021 - Jan 2022Strategy Director
Feb 2020 - May 2021Content Strategist
Jan 2019 - Feb 2020Content Manager
Dec 2017 - Jan 2019

Stats NZ
Jan 2022 - nowLed content development of census.govt.nz website, and organic social media content and community management.
Senior Advisor - Digital Communications
Jun 2024 - nowSenior Advisor – Digital Communications, 2023 Census
Jan 2022 - May 2024
Licenses & Certifications
- View certificate

Google Ads - Measurement Certification
Google AdsMar 2020 - View certificate

Google Ads Display Certification
Google AdsMar 2020 - View certificate

Google Ads Search Certification
Google AdsMar 2020 - View certificate

Google Shopping Ads Certification
Google AdsMar 2020 - View certificate

Audience Insights
FacebookAug 2019 - View certificate

Google My Business Basics
GoogleMar 2020 - View certificate

Google Analytics Individual Qualification
GoogleOct 2021
Honors & Awards
- Awarded to Sebastian Boyle45th AWARD Awards: Silver - Best Use of Events and Stunts AWARD (Australasian Writers and Art Directors) Aug 2024
- Awarded to Sebastian Boyle45th AWARD Awards: Silver - Best Use of Unpaid Talent and Influencers AWARD (Australasian Writers and Art Directors) Aug 2024
- Awarded to Sebastian Boyle2024 PRINZ Awards: Silver - Best Use of Digital and Social Media PRINZ May 2024
- Awarded to Sebastian Boyle2023 Mumbrella Awards: Best Use of Real-Time Marketing Mumbrella Awards Apr 2024
- Awarded to Sebastian Boyle2024 AXIS Awards: Bronze - PR / Experiential | Brand Experience & Activation – Single Commercial Communications Council of New Zealand Apr 2024
- Awarded to Sebastian Boyle2024 AXIS Awards: Bronze - Social Media - Influence Commercial Communications Council of New Zealand Apr 2024
- Awarded to Sebastian Boyle2024 AXIS Awards: Gold - PR/Experiential - Brand Experience & Activation - Single Commerical Communications Council of New Zealand Apr 2024
- Awarded to Sebastian Boyle2024 AXIS Awards: Gold - Social Media - Tactical Commercial Communications Council of New Zealand Apr 2024
- Awarded to Sebastian BoyleMAD STARS 2023: Bronze, Social & Influencer Sectors, Not-for-Profit/Charity/Government MAD STARS Aug 2023
- Awarded to Sebastian BoyleMAD STARS 2023: Silver, Social & Influencer, Social Insight & Engagement, Real-time Response MAD STARS Aug 2023
- Awarded to Sebastian BoyleNew York Festivals Advertising Awards 2023: Silver, Social Media & Influencer, Best Use Social/Environmental Good New York Festivals Jul 2023
- Awarded to Sebastian BoyleBest Small Publication Aotearoa Student Press Association Sep 2011
- Awarded to Sebastian BoyleBest Sports Writer Aotearoa Student Press Association Sep 2011
- Awarded to Sebastian BoyleBig Idea Competition Student Job Search Jul 2009 “A truly campaignable idea [that] could be stretched both creatively and in terms of channel. Sebastian was the pick of the bunch and is a deserved winner.”
- Awarded to Sebastian BoyleOutstanding Performance by Stage One Student University of Canterbury School of Political Science and Communication Feb 2006
Volunteer Experience
Committee Member/Director/Actor/Life Member
Issued by University of Canterbury Musical Theatre Society on Mar 2010
Associated with Sebastian BoyleActor/Director/Writer/Life Member
Issued by University of Canterbury Drama Society on Aug 2010
Associated with Sebastian BoyleActor
Issued by Canterbury Repertory Theatre on Dec 2014
Associated with Sebastian BoyleActor
Issued by Top Dog Theatre on Oct 2015
Associated with Sebastian Boyle
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