Taylah Johnson

Experience

• 

  Venues 2 Events

  Aug 2013 - Aug 2014

  Marketing Assistant

  • Arranging promotional events• Writing online content• Assisting with the production of marketing materials and literature

• 

  Adidas group

  Jul 2014 - Nov 2014

  Marketing Intern

  Assisting the Brand Marketing team across a wide range of projects;• Conception, preparation and management of consumer in store events• Creation of imagery and graphic newsletters and consumer communications• Assisted in writing and delivering briefs to creative agencies • Developing in-store events, visual merchandising and communications for new product launches• Internal communications• Day to day admin tasks

• 

  Hanes Brands Australasia

  Mar 2015 - Jul 2019

  • Lead of production and distribution of seasonal campaign photography shoots, ensuring assets are aspirational for the brand and consumer while upholding brand guidelines• Brief and approve of all seasonal EDMs and online content, ensuring Bonds is seen as an online leader• Lead and manage all Bonds packaging ensuring it is clear for the consumer as well as the development and execution of sustainability goals to reduce the impact of packaging• Development of brand plans to strategically position Bonds within key consumer segments • Brief and oversee agency creative development for all seasonal photography to ensure that output delivers to the KPIs and elevates the Bonds brand each season• Ensure all post production editing and retouching reflects the natural and inclusive aesthetic of the Bonds brand• Roll out of in store seasonal POS updates across a 100+ store network Show less • Creative and media briefing, and campaign management for above-the-line campaigns to ensure that output delivers to KPIs• Post campaign analysis and reporting to uncover key insights and learnings to improve on future marketing activity• Management of instore activations to support campaigns as well as new product launches• Management of go-to-market presentations to share marketing plans with wider business and wholesale partners • Lead to create unique and market leading in-store POS from conception through to execution including grocery product display units (PDQs)• Review and analysis of market and competitors• Packaging management across a range of categories• Seasonal briefing and management of PR and associated media Show less • End-to-end management and support of the below-the-line consumer campaigns• Management and creation of all E-com digital assets for Bonds online• Support and lead of in-store POS, ensuring store visual merchandising is aspirational and inviting to consumers• Lead of local area marketing campaigns, developing calendars, strategies, concepts and assets• Manage in-store events from conception through to execution to leverage all campaigns, new product launches and local events• Create annual marketing content calendar to assist with planning of new product launches and key commercial focuses• Management of all kids and baby packaging• Briefing PR and media on seasonal ranges and providing in-season support Show less

  • Brand Manager, Bonds

    Jan 2019 - Jul 2019

  • Assistant Brand Manager, Bonds

    Jan 2017 - Dec 2018

  • Marketing Coordinator, Bonds

    Mar 2015 - Jan 2017
• 

  Essity

  Apr 2020 - now

  • Senior Brand Manager, Libra

    Aug 2022 - now

  • Brand Manager, Libra

    Apr 2020 - Aug 2022