Maddie Reed

Experience

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  Omni Healthcare

  Jan 2014 - Nov 2016

  Administrative Assistant, Designer and Digital Manager

  Website upkeepDesigning flyers and newspaper advertisementsData entry and filing.Assembly of equipmentReminder phone callsRetail Sales experience

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  The Body Shop

  Nov 2015 - Feb 2016

  Sales Assistant

  POS TrainingCustomer service and adviceSkincare and beauty knowledgeGift wrappingRestocking floorWorking over peak Christmas period

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  Gasoline Media

  Oct 2016 - Jun 2018

  Social Media Coordinator + Digital Content Creator

  Managed clients social media profiles, online marketing, EDM's and digital content. This involved creating GIFs, carousels, banners and any other graphics needed.Further responsibilities included designing website concepts, building functional and responsive Wordpress websites, branding and stationary design.

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  RMIT University

  Jun 2018 - Jun 2019

  Communications Assistant

  Creatively supporting the delivery of effective and best practice communications from RMIT's senior leaders with a particular focus on supporting the Communications Team.Day to day tasks involve designing graphics for University-wide campaigns, designing/creating presentations and materials for the Vice-Chancellor and the Executive Leadership team, and supporting the wider Communications with content creation for web, social and print.

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  Milkbar Digital

  Jun 2019 - Apr 2021

  Social Media Coordinator

  End to end social media management.Responsibilities involve:- Facebook & Instagram advertising Strategy and implementation for both Ecommercefocused stores and in-store, brand-awareness focused brands. This includes A/B testing, funnel building, writing dynamic copy, budget planning and optimising creatives to run responsively across platforms and placements.- Building client's tone of voice and visual brand through the management and planning of photo/videoshoots and digital content creation for web, social and o page advertising.- Developing monthly content schedules including on-page, off-page and stories.- Influencer management, including outreach, negotiation, briefing and contract building for collaborations both gift based or paid.- Community management and proactive engagement.- Developing relevant KPIs for clients and working proactively to achieve set goals.- Working across larger campaigns for numerous high profile brands.- Monthly reporting and campaign analysis Show less

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  Early Settler

  Apr 2021 - Mar 2022

  Digital Marketing Specialist

  - Developed and implemented effective Always On advertising strategy across Facebook & Instagram that has grown baseline advertising results exponentially in 6 months.- Launched Pinterest advertising for the business.- Creative copywriting and tone of voice development.- Executing campaigns from start to end, including forecasting and post campaign analysis.- Allocating large scale campaign budgets to ensure efficient ad spend and ROI.- Developed key outcomes and KPI’s for retail and promotional paid digital campaign activity. - Creating/curating, scheduling and executing on brand content across all platforms. - Supporting Ad Hoc product launches/categories through organic and paid content.- Implementing LAM campaigns for personalised store support.- Monitoring of Shopify integration into Instagram and Facebook channels. Show less

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  Oscar Group Australia

  Mar 2022 - now

  Marketing and Communications Manager