Annamaria Pohl

Experience

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  VANE Studios

  Aug 2012 - Aug 2014

  Designer
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  D+S 360° Webservice GmbH& D+S 360° media world GmbH

  Jan 2013 - Jun 2015

  Designer
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  Haiilo

  Jun 2015 - Jan 2018

  Freelance Product Designer

  𝗕𝟮𝗕 𝗪𝗲𝗯 & 𝗡𝗮𝘁𝗶𝘃𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 / 𝗦𝗼𝗰𝗶𝗮𝗹 𝗶𝗻𝘁𝗿𝗮𝗻𝗲𝘁 𝗦𝗮𝗮𝗦 𝘁𝗼𝗼𝗹 Conducted an UX workshop in first week to evaluate product values in an MVP framework, focusing on cost-efficient quick wins that directly add value for currently active users. Held in-depth interviews with active users, leading to the creation of a unified UX concept for both web and mobile apps, considering native systems constraints. Design sprints focussed on wireframing, rapid prototyping and repetitive remote usability testing. Continued feature design with a white label approach and rebuilding and maintaining consistent design library.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Reduction of internal employee effort 90% of time by transforming the applicationinto an easy-to-use self-service product• 80% reduction in time-to-develop by setting up a consistent pattern library basedon Material-UI (MUI)• Effortless implementation for B2B companies through the creation of a white-labelproduct Weniger anzeigen

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  Annamaria Pohl – Digital Product Design

  Jun 2015 - now

  Freelance Principal Product Designer

  Creating research-driven applications with a focus on real user needs, business goals and technical constraints. Experienced in designing quick wins for any product within a short period of time 🚀

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  Welearn

  Jun 2018 - Jan 2022

  Freelance Lead Product Designer

  𝗕𝟮𝗖 𝗪𝗲𝗯 & 𝗡𝗮𝘁𝗶𝘃𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 / 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 Conducted user interviews to identify UX gaps and define a new product scope. Redesigned the entire app with an MVP approach, creating a white label solution for diverse learning portals. Led UX workshops, initiated cross-team process rebuilding, and engaged in design sprints. Continued feature design following Atomic Design Guidelines, prioritized rebuilding a cohesive design library, and executed requirement engineering with Jira tickets in collaboration with developers. Transformed the app into a versatile white-label solution, emphasizing MVP development and addressing key UX issues.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Trustpilot score is 4.8 since launch• 75% reduction in time-to-design by setting up a consistent pattern library in Figma• Average 41.97% net promoter score per month (+28% NPS increase) Weniger anzeigen

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  Cofenster

  Feb 2019 - Jan 2019

  Freelance Product Designer

  𝗕𝟮𝗕 𝗪𝗲𝗯 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗡𝗮𝘁𝗶𝘃𝗲 𝗔𝗽𝗽 / 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻Reviewed the app's current status through usability tests with active web and mobile app users. Conducted a UX evaluation of the then-current user flows, prioritizing low hanging fruits. The initial iteration swiftly implemented improvements for the mobile app to enhance the user experience. Planned and designed additional product features for web and mobile, validated through prototyping and repetitive user testing.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Reduction of internal employee effort 70% of time by transformingthe application into an easy-to-use self-service product• 80% reduction in time-to-design/develop by setting up a consistent pattern librarybased on Material-UI (MUI) in Figma Weniger anzeigen

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  Kühne + Nagel International AG

  Aug 2020 - Jan 2021

  Freelance Senior Product Designer

  𝗕𝟮𝗕 𝗪𝗲𝗯 & 𝗡𝗮𝘁𝗶𝘃𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 / 𝗦𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁Identified pain points in the current product workflow through user research. Created design features in Figma for different logistics sub-areas (Quote / Book / Track) within a global logistics shipping application based on design patterns of the existing design system. Collaborated in a team of 4 product designers, planning and assigning tasks to team members within agile design sprints. Conducted wireframing, prototyping, and repetitive user testing to ensure improved usability of new product features. Organized pre-release user acceptance testing before the development feature release. Conducted UX workshops and optimized the current cross-team UX process. Reviewed, improved, and ensured the current design library's consistency for a streamlined design workflow.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Reduced effort for customer service staff by eliminating current product UX gaps• Achieved a 50% reduction in time-to-design by improving the current design library in Figma Weniger anzeigen

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  Bau digital

  Jun 2021 - Jan 2021

  Freelance Lead Product Designer

  𝗕𝟮𝗕 𝗪𝗲𝗯 & 𝗡𝗮𝘁𝗶𝘃𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 / 𝗦𝗮𝗺𝗽𝗹𝗶𝗻𝗴 𝗳𝗼𝗿 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲Refined and prioritized the MVP design through user research, involving the evaluation and fine-tuning of the concept while considering technical constraints. Developed wireframes, conducted user testing with prototypes, and expanded feature design within the parameters of a white-label solution. The design adhered to Atomic Design Guidelines, and efforts were made to rebuild and maintain a cohesive design library. Requirement engineering was carried out through Jira tickets, with close collaboration with developers.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Streamlined the application, reducing internal employee effort by 90% and transforming it into an easy-to-use self-service product• Facilitated effortless implementation for B2B companies with the creation of a white-label product• Achieved a 90% reduction in time-to-develop by establishing a consistent pattern library in Figma based on Material-UI (MUI) Weniger anzeigen

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  Parlamentwatch e.V.

  Sept 2022 - Feb 2024

  Freelance Lead Product Designer

  𝗕𝟮𝗖 𝗪𝗲𝗯 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻/ 𝗡𝗼𝗻𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 (𝗡𝗚𝗢)The non-profit organization relies on member donations and has limited financial resources to enhance its web application. Collaborating with the product owner, I implemented an efficient product workflow and introduced cost-effective design sprints. Through user testing, I identified UX gaps, developed product values within an MVP framework for quick wins, facilitated UX workshops, and established a cross-team UX process. I utilized wireframing and rapid prototyping for cost-effective optimization, initiated repetitive remote user testing, and maintained a consistent design library. Requirement engineering was conducted through Jira tickets in close collaboration with developers.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Established a cost-efficient feature development workflow, effectively utilizing donations instead of the waterfall principle• Achieved an 80% reduction in time-to-design by setting up a consistent pattern library in Figma. Weniger anzeigen

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  OnQuality Group

  Feb 2023 - Feb 2024

  Freelance Principal Product Designer

  𝗕𝟮𝗕 𝗦𝗮𝗮𝗦 𝗪𝗲𝗯 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 / 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗜𝗺𝗽𝗼𝗿𝘁𝘀Transformed an analog product import workflow executed by internal employees into a streamlined digital process. Consolidated disparate tools into a unified master tool, ensuring a seamless MVP-driven user journey. Conducted research-based feature design for a comprehensive end-to-end workflow covering imports, data enrichment, product management, and warehouse logistics. Validated design solutions through iterative usability testing and pre-release user acceptance testing. Collaborated closely with the development team to optimize product outcomes while considering technical restrictions.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Reduced customer product import time from 2 weeks to 1 hour• Cut internal employee effort by 80%, minimizing time spent on manual imports• Accelerated development time by 90% by establishing a consistent pattern library in Figma based on Material-UI (MUI) Weniger anzeigen

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  Bleane

  Feb 2024 - now

  Freelance Principal Product Designer