Parker Hendricks

Experience

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  All Solutions Pest Control

  May 2017 - Sept 2017

  Sales Representative/Service Technician

  All Solutions Pest Control was a great opportunity for me to grow and develop my skills.I was able to work both as a Sales Representative and a Technician. Each role was very different and helped me learn different skills.As a sales representative, I learn to communicate with potential clients and overcome objections to make the sale. It was important to find the needs of the clients and be able to sell to those needs.As a Technician, I learned to maintain a relationship with customers. It was important that my work was of high quality to keep the customers satisfied with our service. I learned to work thoroughly and effectively to deliver the best service possible. Show less

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  Brigham Young University Athletics

  Sept 2017 - Dec 2019

  Marketing and Advertising Lead Intern

  BYU athletics offered me some of my first marketing experiences. I wore many different hats while interning at BYU athletics. I was able to do some of the following:- Manage a team of interns in charge of on-campus advertising- Analyze effectivity of promotions, advertising, and operations- Think creatively to create new promotionsBYU athletics helped me gain real-world experience and prepare me for more opportunities.

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  Missionary Training Center

  Oct 2017 - Dec 2020

  Graphic Design/Lead Audio Video Technician

  I have managed many different teams while working at the Missionary Training Center. We have weekly high-profile productions that require us to work efficiently and effectively. Many times when things go wrong we have to find the source of the problem. We must make quick decisions during those times to prioritize what can be done at the moment and what we must wait to have fixed.COVID-19 has moved us online. My job position changed in many different facets. I have been given the opportunity to work on many different projects in my position. This has improved my skills in the adobe suite as well as skills in research and analytics. Show less

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  BYU Marketing Association

  Feb 2019 - May 2020

  Vice President of Events/Engagement

  The BYU Marketing Association is the official club of the marketing program at BYU. In this role, I have learned a lot about creating and maintaining relationships with corporate sponsors. First, I was a director of weekly events on campus. We would bring in companies and help students learn valuable marketing skills. We were able to increase attendance by 30% by strategically inviting a companies to come and targeting the right group of students.Currently, as the Vice President of Events/Engagement, we do everything from recruit students to join the club in planning massive events of 200+ students. I work with my team to make ensure everything stays organized and that our sponsors are satisfied with the turnout of the events. Show less

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  Coder Kids, Inc.

  Apr 2019 - Aug 2019

  Digital Marketing Intern

  I wore many hats as a marketing intern for CoderKids. In this role, I managed all marketing activities. I monitored digital ads and would make changes based on their performance. I worked creatively to design ads as well as flyers to help with different company needs. I also created marketing strategies to prepare for the release of new products.

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  Brigham Young University Marriott School of Business

  May 2020 - Aug 2020

  Quantitative Marketing Research Assistant

  Working as a Quantitative Marketing Research Assistant gave me a view into the world of academia. I was able to research and understand Bayesian Statistics on a deeper level. This role helped me build my experience in R studio and how to analyze different data and make inferences using a higher level of statistics.

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  Bateman Collective

  Nov 2020 - Sept 2021

  Digital Marketing Specialist

  1. Marketing Funnel Optimization:Conducted in-depth analysis of critical areas within clients' marketing funnels to identify opportunities for improvement.Strategically optimized ad spend allocation, resulting in a remarkable increase in ROI by over 30%.Continuously monitored and adjusted marketing strategies to ensure sustained improvements and long-term success.2. Landing Page Enhancement:Led the implementation of innovative landing page designs tailored to clients' advertising campaigns.Achieved outstanding results, with the new landing pages delivering an impressive conversion rate increase of over 20%.Utilized A/B testing and data-driven insights to refine and further optimize landing page performance for maximum impact.3. Client Onboarding and Account Management:Spearheaded the onboarding process for 40+ clients, ensuring seamless integration and setup of conversion tracking mechanisms.Established and maintained digital media accounts for clients, overseeing their digital advertising initiatives from inception to execution.Demonstrated proficiency in client relationship management, providing top-tier service and support to drive client success and satisfaction. Show less

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  Qualtrics

  Sept 2021 - Mar 2024

  Market Research Project Manager

  Project Portfolio Management:Successfully juggled an extensive portfolio of 35-40 concurrent projects, each with unique client objectives and requirements.Leveraged strong organizational skills to ensure timely project delivery, exceeding client expectations and maintaining high satisfaction rates.Revenue Management:Orchestrated and managed a diverse client base, overseeing over $6 million in revenue, demonstrating financial acumen and contributing to revenue growth for Qualtrics.Process Improvement Initiatives:Pioneered a groundbreaking solution for project managers, streamlining compliance with financial regulations and reducing errors, resulting in improved efficiency and cost-effectiveness for the organization.Qualtrics Platform Expertise:Demonstrated a profound mastery of the Qualtrics platform, becoming an in-house expert.Collaborated closely with clients to understand their research needs, and provided expert guidance to implement tailored research solutions utilizing Qualtrics, ensuring the achievement of research objectives and optimal utilization of the platform's capabilities. Show less