Chun Hui Chan

Experience

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  GOMAJI 夠麻吉

  Jul 2010 - Jun 2013

  Marketing Executive

  ◆ Online marketing advertising: ads delivery, online campaign planning, and execution, brand cooperation.◆ Online/offline marketing campaign planning and execution.◆ Social media management.

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  Soft-World Intl. Corp.

  Aug 2013 - Mar 2022

  Director Of Digital Media

  ◆ Digital media expert: 8 years of experience in an online advertising agency, with high digital sensitivity, and real-time optimization to achieve KPI as the primary goal; familiar with website and application advertising, tracking, and performance measurement; collaborate with 100+ domestic and international clients, industry types across brand, e-commerce, travel, game, etc.◆ Text and creative ideation, planning: According to the product, audience, and objectives to plan the text and creatives to increase the success rate of advertising delivery; regularly arrange for the team to share digital advertising creativity and data with the design team to enhance creativity and market sensitivity.◆ Leadership and management: Team builder and effective in reducing the turnover rate and enhancing team cohesion, maintaining efficient inter-departmental collaboration; rated MVP for 4 years, the team won first place in 360-degree feedback for 4 years.◆ CRM and business development: Long-term collaboration with META and other stakeholders; expanding media line from Facebook to LINE, TikTok, Twitter, etc. Proposal supporting, new client development, and business partnership negotiation.◆ Technical project PM: Assisted 30+ META VIP clients to set up and optimize web events, APP SDK, product catalog, conversion API, and other technical services; the internal data analysis platform development PM, assisting engineers to connect API, understanding the demands, troubleshooting, and testing. ◆ Large budget advertising cooperation, planning and execution: Familiar with large budget marketing planning and execution, assisted many domestic and international companies to achieve KPI; the highest single execution budget was more than NT200 million delivered 20+ countries campaigns at the same time.◆ Organized/hosted seminars and talks: Co-organized seminars with META and Google; hold advertising education training and market information sharing seminars for partners. Show less