Marcus Paiva

Experience

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  Wella (Bought by P&G)

  Jul 2003 - May 2004

  Cost and Finance Intern

  3rd largest haircare company globally Assisted in controlling production costs. Priced the products, being in contact with the diverse areas involved: manufacturing, packaging, etc.

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  Allied Domecq (Bought by Pernod Ricard)

  Aug 2004 - Jul 2005

  Marketing Intern

  2nd largest wine and spirits company globally Assisted in increasing sales of premium brands, such as Ballantine's and Stolichnaya. Supported the planning and monitoring of marketing activities; created merchandising materials, developed promotional events, attended product launches and handled media. Assisted in the re-launch plan of the Ballatines´s 12 y.o, and its execution.  Helped to promote and organize on-trade events: Ballantine´s Go play party, Club of Whisky, drinking tasting, etc.  Developed and analyzed reports, including Nielsen, sales results and inventory control. Show less

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  Oi/Telemar

  Jul 2005 - Jul 2006

  Marketing Intern

  The largest telecommunications company in Brazil Helped to develop convergence projects among telephones, mobiles and internet. Assisted in creating merchandising materials and promotional actions.

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  B2W - www.americanas.com

  Nov 2006 - Apr 2010

  Category Leader / Business development

  The largest e-commerce company in Latin America Responsible for the Health & Beauty section (first 2 years). Developed sales plan, negotiated costs and volumes with suppliers, introduced new items, and controlled the budget; achieved a 300% sales increase, moving the department ranking from 28th to the 10th ranked revenue position within the company, with a profit margin 3.5% above the goal. Promoted to the Electronics department, 2nd largest of the company, achieving annual sales record of €145M in 2009. Developed marketing strategy, positioning, pricing, and communication.  Collected marketing quotas from suppliers and implement marketing plans: e-mail marketing, advertisement in web-sites, Google, social media, newspapers, hot sites, etc. Monitored marketing KPIs; number of unique visitors and page views, the traffic sources, conversation rate, and churning to segment and maximize marketing efforts. Managed inventory and its financing, controlling the stock of more than 1000 items. Show less

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  Philips Consumer Lifestyle

  May 2010 - Jul 2011

  Key account manager

   Managed two of the major retail accounts. Planned sales strategies and negotiated costs and volumes of products with clients to offer the best mix in competitive prices. Achieved a sell-in over €40M in 2010, sales revenue increased 178%, and profit margins went up 2.8% from previous year. Led the integration between several departments within Philips its Clients, making sure deadlines and goals were met.  Developed marketing plans with clients, translating customer needs and analyzing their marketing tools to implement the right plan, boost sales and increase Philips’ awareness. Worked with the Product Managers to develop special deals, and create new promotional materials.  Constantly monitored competition and Philips´ market share position within the Clients. Show less

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  Samsung Electronics Headquarters

  Jun 2012 - Aug 2012

  Global MBA Intern – Marketing B2B Visual Displays

   Spearheaded a market study to revamp the strategy of the Hospitality solution´s (Displays + content management). Designed a new sales proposal document in order to become a reference to Samsung’s global Marketing & Sales and other B2B products teams.  Created a financial simulator to calculate ROI and Payback to be used by global Marketing teams in their proposal to clients, clearly expounding Samsung’s solution quantitative gains, and its advantages over its competitors’ solutions. Produced sales guidelines and training materials (videos, documents and presentations) to the Sales teams in English, Spanish, and Portuguese. Show less

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  Rocket Internet, Clickbus

  May 2013 - Apr 2020

  www.clickbus.com.mxClickBus, the largest online bus ticket platform in the world, launched in August 2013, is currently present in Brazil, Mexico, Colombia and Turkey, and it has a staff of approximately 100 employees. Since the launch, the company has received investments to expand operations in Europe, Latin America and Asia from Rocket Internet, the world’s largest internet incubator.  Leading a team up to 25 employees. Restructure the company towards a lean start-up, focusing on profitability and efficiency.  Establishing commercial and marketing partnerships, and developing the product with IT. Developing and coordinating the strategy with monthly report to the global CEO. Focal point to the current/potential investors: fund raising, meetings, reports and business plans. Show less  Led the launch of ClickBus in Asia (Thailand, Philippines, Pakistan, and Indonesia). Opened the legal entities and established commercial partnerships, marketing, sales and financial processes. Closed deals with more than 50 bus companies across the region. Put together the team of 26 employees and managing its operations. Developed and coordinated the strategy for each country with monthly report to the global CEO. Focal point to the current/potential investors: meetings, reports and business plans. Show less www.21diamonds.com.br Headed the operations of 21diamonds Brazil, an international ecommerce of jewelry.  Led a team of 24 people, introducing a more commercial mindset. Implemented new marketing strategy, reducing the CAC by 60%. Introduced reports and controlling to each area to cut wastes and optimize operation.  Realigned all product prices, and renegotiated product mix and sales commissions with partners.  Increased product margin by 11p.p, and EBTIDA by 30%. Show less

  • CEO Mexico

    Oct 2015 - Apr 2020

  • Global Business Development Director - Clickbus at Rocket Internet GMBH

    Feb 2015 - Sept 2015

  • Founder & CEO Asia - ClickBus at Rocket Internet GmbH

    Nov 2013 - Feb 2015

  • Managing Director Brazil

    May 2013 - Nov 2013
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  Welbe Care

  Apr 2021 - now

  Co-founder - Welbe Care

  Coming soon!http://welbecare.comAyudamos a tu empresa a cuidar de tus colaboradores, brindándoles un ecosistema integral de salud, por medio de un sistema inteligente de gestión de la salud ocupacional sumado a un programa de gastos médicos menores con 0% de deducible o copago, de forma asequible, de fácil acceso pudiendo extender el beneficio a los seres queridos del colaborador.Tu empresa ahora podrá generar información valiosa para ¡reducir tus costos médicos y ausentismo!