Lance Warren

Experience

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  BLA Distribution Careers

  Mar 2000 - Aug 2007

  Territory Sales Manager

  Multiple roles, from warehousing to customer relations and eventually acheiving my goal as a territory sales manager.Valuable experience and friendships made whilst employed in this fantastic family owned business envoirnment, with great branding stratergies and market concepts.

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  Milwaukee Tool

  Aug 2007 - Mar 2010

  Queensland State Sales Manager

  Fantastic insight into an aggressive sales industry (Power tools).progressive business with innovation to burn. great opportunity to be a part of such a successful brand and team.

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  Yamaha Motor Australia Pty Ltd

  Jan 2012 - Jan 2012

  Queensland Territory - Sales Manager / Dealer Support

  Territory management of the Marine dealer network within Queensland. Experienced first hand how the market leader behaves and tackles its business opportunities head on. What a fantastic experience albeit short to have experienced this wonderful brand and team...

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  THE HAINES GROUP

  Dec 2012 - Mar 2017

  National Sales Manager - Suzuki Marine Australia

  National Sales Manager - Suzuki Marine products, Australia and New Zealand. Was fortunate to have worked with and Managed a wonderful team, along with 122 marine dealerships across Australia and New Zealand. Led the Suzuki Marine division from a modest market share in 2012 to record breaking sales and market share data results in 2014, 2015 and 2016.Managed the $60 Million Haines Group / Suzuki Marine national business and brands in Outboard Motors, Haines Seachange Caravans, Haines Signature and seafarer boats.• Conducted business intelligence and developed strategies to ensure growth in market share.• Set and communicated targets for sales, profit, market share and expenses.• Led a national marketing and brand management plans, consistent with Suzuki global program.• Managed a network of 122 Australian and New Zealand dealers and maintained regular contact.• Led the sales team including state managers field personnel and customer service. Show less

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  Husqvarna Group

  Mar 2017 - Dec 2018

  Commercial Sales Manager
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  Merlin Marine & Leisure

  Jan 2019 - Dec 2019

  Sales and Marketing Manager Aust/NZ

  Aust/NZ National sales/Marketing and dealer network manager, for Stessco and Anglapro Aluminium boats. During my tenure, we delivered industry bench mark company and brands printed brochures including the initiation of 2 national selling campaigns, along with the structure of a new company / dealer agreement.

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  Apex Tool Group, LLC

  Dec 2019 - now

  Sales Executive