Winnie Lausten

Experience

• 

  GBC Color A/S

  Feb 1998 - Oct 2004

  Graphic Designer

  • Artwork for ads, magazines etc. (COOP, Salvation Army and more)• Ensure strong branding of established brands (H&M)• Solving ad-hoc tasks creatively with good visual sense • Customer relation with focus on the desired end result

• 

  H&M

  Oct 2004 - now

  Responsible for creation and distribution of paid media for DK, NO, IS, SE and FI through tight collaboration with customer groups, production hub, media planner and media agency.Securing store material for global campaigns and local activities in collaboration with customer groups, store team and production hub. • Responsible for relevant customer centric communication • Securing tone of voice and a red thread across all channels• Translation/validation of all Danish marketing related copy• Coordinating and publishing social media content and drive local needs• Point of contact for Customer Service and PR in case of negative engagement in social media• Close collaboration with production hub in order to meet deadlines • Responsible for organic and paid social• Planning, publishing and monitoring• Implementing global campaigns locally • Use of social listening for customer relevant content • Handling crisis and answering critical cases• Keeping customer service team up to date and ready for dialog• Follow up on performance • Responsible for executing campaigns and activities• Planning, coordinating and ordering media and content • Link between media agency and production bureau• Cooperation with PR, visual and sales departments to secure strong campaigns• Proofreading campaign material, web page content, newsletters etc. • Creating ad-hoc artwork for e.g. POS material, and covid-19 information• Communicating marketing activities to colleagues in stores

  • Content Production Manager

    May 2022 - now

  • Content Coordinator

    Apr 2021 - Apr 2022

  • Social Media responsible

    Mar 2012 - Apr 2021

  • Marketing Coordinator

    Oct 2004 - Apr 2021