Ana Beatriz Costa

Experience

• 

  Wunderman Thompson MAP

  May 2021 - Aug 2022

  Campaign Specialist

  ✅ Create HTML e-mails in standard templates ✅ Send out campaigns via e-mail and push✅ Create workflows and target group criteria ✅ Perform technical troubleshooting✅ Work with Salesforce on a daily basis✅ Train new team assets

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  MC

  Sept 2022 - now

  ✅ Facilitate Scrum Events while coaching the team about Scrum practices, values, and principles;✅ Ensure cross-functional communication throughout the organization by removing Impediments;✅ Plan the priorities for the upcoming quarters while ensuring alignment with the Stakeholders;✅ Work with the PO to manage the backlog and ensure that the requirements are clear for the team;✅ Develop an effective data collection strategies (EazyBI, Jira);✅ Monitor key performance indicators. Show less Owned Media Manager✅ Plan Owned Media strategies by selecting the most efficient content and formats;✅ Work with different marketing areas and stakeholders to make sure the content is properly leveraged in the Owned Media channels;✅ Validate the different formats and align the main strategic goals with the company guidelines;✅ Develop an effective data collection strategy;✅ Monitor key performance indicators.Project Manager ✅ Manage and optimizing Continente’s media digital distribution;✅ Coordinate internal resources and third parties/vendors for the flawless execution of the project;✅ Monitor resources to ensure project efficiency. Show less

  • Scrum Master | MC Digital

    Jun 2023 - now

  • Owned Media & Project Manager

    Sept 2022 - May 2023