Nicole Schrum

Experience

• 

  Keller Williams Cornerstone Realty

  May 2014 - Aug 2014

  Social Media Intern

  - Updated the company's social media sites such as LinkedIn, Facebook and Twitter.- Assisted the realtors with modernizing the company's website and improving the design. - Utilized Microsoft Excel to create contact lists and PowerPoint to create the realtor's listing presentations.

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  Sircle Media

  Jun 2015 - May 2016

  Social Media Marketing Intern

  - Executed social media strategies and engagement tactics across multiple channels.- Established relationships through community engagement.- Created and scheduled daily social media posts for clients Dr. Harvey's and MickeyLynn Jewelry.- Tracked clients' social media analytics.- Researched client competitors.

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  Oxford Communications

  Aug 2016 - Jul 2019

  - Managed scheduling utilizing Sprout Social, Hootsuite, and Facebook Business Manager for clients.- Exported monthly reports via Sprout Social for managed brands.- Daily moderation of managed brands on all social channels via Hootsuite and Zoomph.- Kept up to date on social media trends and best practices.- Monitored and ignited social media conversation through community management.- Collaborated in monthly internal social brainstorms.- Created yearly planning calendars for clients.- Assisted in creating monthly content calendars.- Conducted social media audits on client competitors and potential clients. Show less

  • Social Media Coordinator

    Dec 2017 - Jul 2019

  • Social Media Community Manager

    Aug 2016 - Jul 2019
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  Nestlé Health Science

  Jul 2019 - Apr 2024

  Head of managing Nuun Hydration’s social channels with an audience size of 402K+ on various platforms including: Instagram, Facebook, and TikTok, focused on hitting brand key KPIs, expanding reach, impressions and engagement rate.Social Media Management- Assisted in developing and implementing a new comprehensive social media strategy to enhance brand visibility, engagement, and loyalty. - Developed and maintained a cohesive and effective social media content calendar. Created 150 social assets for Instagram resulting in 84K engagements and a consistent 8% - 10% engagement rate. - Worked in partnership with cross function teams to create organic social content that align with the brand’s identity, while feeling native and intentional for each social platform.- Built brand loyalty by sourcing, ideating and coordinating surprise and delight & collab giveaway moments for Nuun’s loyal fan base. Most recent hydration giveaway with Coola gained 5K engagements and 300 new followers over 3 days. Instagram Growth and Achievements in 6 months:• Increased net follower growth by 30%• Total engagement has grown 60%.• Video views have grown 50%• Increased Instagram Stories overall avg. reach: +60% and avg. impressions: +71%.Team Leadership:Served as a SME on social media strategies and best practices; keep informed on platform developments and educate other team members and stakeholders as platforms evolve and launch new features.Community Management:- 90% positive brand sentiment MoM.- Lead and directed a high-performing Community Management CS team; optimizing their strategies and overseeing their handling of thousands of consumer comments and DMs each month.Analytics and Reporting:- Regularly analyzed, reported and presented social media content performance (via Sprinklr & Sprout Social), providing insights into key metrics such as reach, engagement, and conversions to showcase the effectiveness of social media content. Show less Implemented and executed CBE’s first Influencer campaign:- Partnered with influencer agency to develop, manage, and execute creative influencer strategy in alignment with brand launches and core objectives to increase brand awareness, sentiment, social follower growth, and organic sessions on brand website. - Launched the 6 month always-on campaign on Instagram and TikTok with 63 influencers who produced over 400 pieces of content, netting benchmark-breaking organic engagement rates (10%), paid engagement rates (8.87%) and 30.5M organic and paid impressions.- Sourced and vetted influencers to align with brand values and campaign goals.- Established relationships with 63+ social media influencers and creators to develop a strong network to build the brand on social media.- Lead day-to-day tracking of influencer campaign performance by delivering regular performance reports leveraging internal and external reporting tools.Launched CBE's Instagram channel- Netted 300 new followers in the first month by launching product collab giveaways, product centric content and influencer content. - Developed and implemented a comprehensive social media strategy to enhance brand visibility, engagement, and loyalty.- Collaborated with the marketing team to align social efforts with overall brand objectives.- Managed community management activities, including responding to comments, messages, and engaging with the audience across all social platforms both on brand-owned channels and external channels to generate conversation. Show less

  • Social Media Specialist, Nuun Hydration

    Aug 2023 - Apr 2024

  • Social Media Digital Engagement Specialist, Carnation Breakfast Essentials

    Jul 2019 - Aug 2023
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  Mars

  Jul 2024 - now

  Social Media Content & Community Manager