
Anja Javier

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About me
Senior Brand Officer at Smart Communications Inc.
Education

Assumption College, San Lorenzo
2014 - 2018High School Diploma Accounting and Business/ManagementActivities and Societies: Entrepreneurship and Business Research Block Representative, Making the Band Club Head, Promenade Creatives Committee, Kakaibang Klase Facilitator

Ateneo de Manila University
2018 - 2022BS Management Communications Technology Management
Experience

Company of Ateneo Dancers
Sept 2018 - May 2021• Conceptualized and designed the marketing promotions of internal events• Executed promotions in the mediums of Graphic Design and Motion Graphics • Created and mixed music for different genres, including Hip Hop, RnB, and Pop • Assisted in the Tech Booth of major events such as Rhythm-In-Blue and Year-End Concert
Non-traditional Creatives Committee
Sept 2020 - May 2021Tech - Sounds Committee
Sept 2018 - May 2021

Ateneo Association for Communications Technology Management
May 2019 - Jun 2021• Supervised the marketing, branding and creation of collaterals for 9 major projects and other internal initiatives• Managed the training and well-being of the department’s 43 members • Made organization-wide decisions as a member of the Executive Board• Formalized and revamped the internal processes of the department and its co-communications departments • Trained the creative directors to be fit for project deployment• Conducted training creative workshops and initiatives for the members
Vice President for Creative Communications
Apr 2020 - Jun 2021Associate Vice President for Creative Communications Management
May 2019 - May 2020

Ateneo de Manila University
Jun 2019 - Aug 2019Orientation Seminar 2019: Entertainment SubCore Head• Managed a team of 10 for the event talent show O-Idol• Conducted a From-To Assessment of the event to make way for a more inclusive and innovative talent show• Conceptualized on the show's branding, competition process, and marketing strategy in order to garner participants and keep an engaged audience

Zenutrients
Oct 2020 - Jan 2021E-Commerce Graphic Design Intern• Conceptualized and executed the brand’s Marketing and e-Commerce Campaigns in the mediums of illustration, graphic design, photography, motional graphics, and videography, composing over 100 online assets• Took charge primarily in the branding and execution of the 2020 Give Thanks Holiday Campaign, and Present for the Future Campaign• Created e-Commerce and Social Media content for the brands Zenutrients, Curls by Zenutrients, and Nature’s Nutrients

Mondelēz International
Jul 2021 - Sept 2021People Experience Intern (EDGE Spark)• Ideated and executed internal project timelines related to People Engagement and Motivation in the creative and logistical aspects• Assisted in stakeholder management for internal projects and the company’s nationwide vaccination program• Assisted in internal communications and information dissemination for Growing Here Weeks

Canva
Nov 2021 - Feb 2022Lifecycle Marketing Intern• Supported 4 business-as-usual and seasonal campaign executions for email and mobile marketing• Created a dashboard for all relevant marketing metrics (e.g. revenue, uplift), and created a standardized monthly and seasonal format for stakeholders• Analyzed over 130 competitor emails across 7 competitors and Canva's own email flows, and consolidated the findings into a Competitors Analysis• Recommended 6 strategies moving forward for the lifecycle team based on internal and external analysis. These strategies revolved around (1) messaging strategy, (2) creatives and layout, and (3) send times Show less

Unilever
Aug 2022 - May 2023During this stint, I spearheaded and managed the recovery efforts of the Boracay business through growing and partnering with key accounts in Boracay.• Delivered 104% vs. Sales Target• Delivered 299% vs. New Product Innovations Count Target• Launched 22 dishes with several top accounts in a span of 6 months to increase usage of Top SKUs• Introduced UFS’ new category, Plant-Based products, to the island, which led to winning partnerships with our Vegan dressings and plant-based meats• Became the first executive to convert a top account from leading competitor to our new product line, Hellmann’s Dressings• Managed and coordinated with our distributor for total Panay in order to manage inventory, train my Boracay distributor team, and overdeliver against sales and productivity targets. This led to our distributor winning the highest growth across all UFS distributors in the restaurants, hotels, and free trade channels in 2022. Show less
Customer Development Executive - Camanava
Feb 2023 - May 2023Management Trainee (UFLP) for Unilever Food Solutions
Aug 2022 - May 2023Customer Development Executive - Boracay
Aug 2022 - Jan 2023

Smart Communications, Inc.
Sept 2023 - nowSenior Brand Officer for Network and Device Migration
Jan 2024 - nowBrand Officer for Network and Device Migration
Sept 2023 - Aug 2024
Licenses & Certifications
- View certificate

Introduction to Marketing
Wharton OnlineApr 2020
Honors & Awards
- Awarded to Anja JavierCum Laude Ateneo de Manila University Aug 2022
- Awarded to Anja JavierDean's List First Honors - Jun 2022 Dean's List First Honors is awarded to students who receive a GPA of 3.75/4 or higher in the semester.Relevant Coursework for the Semester: Sales Management, Integrative Project, Sustainability and Social Responsibility, Fundamentals of Project Management, Leadership in the 21st Century
- Awarded to Anja JavierDean's List Second Honors Ateneo de Manila University Jan 2022 Dean's List First Honors is awarded to students who receive a GPA of 3.35/4 or higher in the semester.Relevant Coursework for the Semester: Digital Marketing, Brand Marketing, Strategic Management, Strategic Human Resource Management
- Awarded to Anja JavierDean's List First Honors - Jun 2021 Dean's List First Honors is awarded to students who receive a GPA of 3.75/4 or higher in the semester.Relevant Coursework for the Semester: Marketing Communications, Production and Operations Management, Audio and Visual Production Techniques
- Awarded to Anja JavierDean's List First Honors - Jan 2021 Dean's List First Honors is awarded to students who receive a GPA of 3.75/4 or higher in the semester.Relevant Coursework for the Semester: Marketing Management, Visual Thinking for Communication Managers, Financial Management, Labor Law and Social Legislation
- Awarded to Anja JavierDean's List Second Honors - Dec 2019 Dean's List First Honors is awarded to students who receive a GPA of 3.35/4 or higher in the semester.Relevant Coursework for the Semester: Introduction to Information Technology, Introduction to Communication and Communication Theory, Financial Accounting
Volunteer Experience
Commission on Youth Coordinator
Issued by Our Lady of Beautiful Love on Dec 2018
Associated with Anja JavierService Ministry Head
Issued by Our Lady of Beautiful Love on Jan 2016
Associated with Anja Javier
Languages
- enEnglish
- taTagalog
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