
David Flores
Intern

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About me
Digital Marketing Apprentice at COOP
Education

Northwestern University
2017 - 2021Bachelor of Arts - BA Communication and Media StudiesActivities and Societies: Minority Business Association, Association of Latino Professionals for America (ALFPA), Alianza - The Latinx Student Alliance, Impact Investing Club Minor in Entrepreneurship, Certificate in Integrated Marketing Communications

COOP Careers Fellowship
2023 - 2023● Engaged in a 16-week apprenticeship program, acquiring expertise in SEO writing, SEM Ads, Facebook/Instagram Ads, Twitter Ads, LinkedIn Ads, Programmatic Ad buys, & more● ~200 hours of instruction time with a hands-on mastery of digital marketing platforms, communication/presentation training, networking, and client work with actual companies● A highly selective program that admits underemployed college graduates from under-resourced and marginalized communities● Proposed a… Show more ● Engaged in a 16-week apprenticeship program, acquiring expertise in SEO writing, SEM Ads, Facebook/Instagram Ads, Twitter Ads, LinkedIn Ads, Programmatic Ad buys, & more● ~200 hours of instruction time with a hands-on mastery of digital marketing platforms, communication/presentation training, networking, and client work with actual companies● A highly selective program that admits underemployed college graduates from under-resourced and marginalized communities● Proposed a marketing plan including media planning, SEO, and SEM campaigns to improve client’s brand awareness● Strategized 4 Google AdWord campaigns to align with the objective of greater visibility and increased clickthrough rate ● Facilitated 3 client calls to ensure transparency for expected deliverables between the client and project group Show less
Experience

BMO U.S.
Jun 2015 - Aug 2015Intern● Maximized the Iron Mountain system by deleting over 1,000 pages of confidential information for the bank● Processed 30 TyMetrix invoices regarding legal information within the department for different clients

Mesirow
Jun 2016 - Aug 2016Intern● Utilized the EMMA database to obtain information on municipal markets for a research portfolio for the company● Researched social impact bonds for a final presentation that reviewed 3 strategies presented to leadership

FoodBoss
Jan 2018 - Mar 2018Marketing Intern● Served as the head member of the Outreach department in order to increase search engine optimization● Identified and contacted 100 restaurants in order to maintain company relations for the startup aggregator● Worked on a quality and assurance project for the company website

Northwestern University
Jan 2018 - Jun 2021● Raised $8,225 dollars through 239 pledges from Northwestern alum and parents since 2018● Completed 20 nightly statistical reports to track caller statistics after every work shift using Microsoft Excel● Supervised and Trained 10 new callers in order to improve their prospect calling skills to gauge alumni gift participation
Phonathon Supervisor for Northwestern Office of Alumni Relations and Development
Jun 2019 - Jun 2021Lead Caller for the Northwestern Office of Alumni Relations and Development
Jan 2018 - Jun 2019

Eli Lilly and Company
Mar 2019 - Mar 2019Lilly Discovery Day Participant● Selected as one of 120 students nationwide for a 2-day workshop to navigate Eli Lilly's campus and learn more about their roles in the business field

Mikva Challenge
Apr 2019 - May 2019Lori Lightfoot Youth Transition Committee Member● Selected as one of 80 students across Chicago for a 2-month political workshop to assist Mayor Lori Lightfoot transition into her mayoral position through discussing issues like economic development, education, and culture

Fetch Integrated Marketing Communications
Jun 2019 - Aug 2019Digital Marketing Intern● Implemented 10 social media and email marketing campaigns resulting in over 400,000 collective impressions● Maintained 6 ad reports deriving data from Google Analytics for a company portfolio used for future ad strategies● Developed an application for the Silver Room Block Party used for an annual festival of 60,000 attendees
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Amazon Web Services (AWS)
Jun 2020 - Aug 2020Demand Generation Sales Intern● Created a value map on a priority customer to identify goals, decision makers, and opportunities for AWS Services● Delivered 2 presentations using the AWS value proposition and customer research to simulate business outreach ● Engaged with customer prospects through research and outreach to gather data for targeted sales and marketing

FCB Chicago
Mar 2021 - Aug 2021Junior Strategic Analyst● Produced 3 consumer profiles based on data analysis from MRI-Simmons to project 135,000 potential customers● Managed 4 reports for email campaigns to assess 3 delivery strategies to improve click through and open rates● Partnered with an ISP client to exceed their email marketing expectations, producing an increased open rate of 3%

Ogilvy
Sept 2021 - Jun 2023Associate● Selected as 1 of 18 individuals for a rotational development program across 4 agency departments at OgilvyAssociate Brand Strategist ● Devised and executed 10 content-strategy calendars for 5 high priority clients’ social posts and product launches● Collaborated with a cross-functional team to implement a CPG holiday activation, generating 50,0000 interactions● Advised a client to change packaging materials, potentially saving $500,000 and increasing buy rate by 5%Associate Media Planner ● Spearheaded a media launch of a high-priority pharmaceutical client, resulting in a cumulative 800,000 impressions● Developed and designed a website relaunch for a pharmaceutical drug, culminating in 40,000 website clicks● Wrote 30 client newsletters regarding brand updates and competitive news, leading to a positive survey rate of 84% Associate Producer ● Produced a documentary with Mrs. Meyer’s Clean Day and Emerald South Collaborative, consisting of 3 interviews with community leaders, developing creative strategy, and repurposing 3 vacant lots in the south side of ChicagoAssociate PR Specialist ● Built an influencer-marketing campaign for a hydration company with influencers, fashion designers, and a reputable global ambassador, leading to 3 press hits and organic social traffic of 300,000 impressions Show less
Licenses & Certifications
- View certificate

Google Ads Creative Certification
SkillshopOct 2023 - View certificate

Google Ads Search Certification
SkillshopOct 2023 - View certificate

Performance Fundamentals Badge
TwitterMar 2022 - View certificate

SEO Principles: An Essential Guide for Beginners
SemrushSept 2023 - View certificate

Twitter for Creatives Badge
TwitterMar 2022 - View certificate

Twitter Flight School Video Badge
TwitterMar 2022 - View certificate

Social Media Marketing Certification
Lynda.comAug 2019 - View certificate

Launch and Connect Badge
TwitterMar 2022 - View certificate

The Trade Desk Edge Academy Certified: Marketing Foundations
The Trade DeskOct 2023 - View certificate

Google Ads
GoogleAug 2019
Honors & Awards
- Awarded to David FloresGene R. Saffold Memorial Scholarship Award Chicago Summer Business Institute Aug 2016 Received the first issued scholarship award honoring the late Gene R. Saffold, a former Chicago CFO and one of the first African Americans to lead the public finance banking group at a Wall Street bank
- Awarded to David FloresChicago Scholar Chicago Scholars Jun 2016 Awarded as a Chicago Scholarhttps://chicagoscholars.org/
Languages
- spSpanish
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