Neha Chandok

Experience

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  Instablogs

  Jan 2007 - Jun 2007

  Content Writer

  Worked as a content writer with an expert hand on fashion reviews, latest trends, books and celebrity gossips.

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  Bennett Coleman & Co. Ltd. (The Times of India)

  Jun 2007 - Sept 2008

  Freelance writer

  Freelance Writer with the local edition-Shimla Plus.

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  Pennsylvania Department of Transportation (PennDOT)

  Mar 2008 - Dec 2008

  Editor and Contributor

  Contributed to news-views for My Himachal and covered various events for them on a regular basis. Also worked as an Associate Editor for the same firm.

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  IndiaSocial

  Jan 2010 - Jan 2012

  Editor
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  Infomedia India Ltd

  Jan 2010 - Feb 2010

  Intern

  Did one month internship to learn about PR and get some hands-on experience.

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  Blogworks - helping create brands for the future

  Jun 2010 - Mar 2017

  I have serviced leading corporate and consumer brands at different levels as part of an evolving role at Blogworks. I have primarily worked on Harley-Davidson India, Mahindra Rise, s.Oliver India, The Collective, Essar Group, Sennheiser India, Brown Forman, TERI, Ford Motors, Artic Vodka.I was responsible for:- Annual programme strategies & roadmaps for Digital and Social media- Quarter and monthly campaign concepts, media planning and leading the execution of the same- Online reputation management strategy- Influencer advocacy and ambassador programme strategy- Crisis preparedness and management - Internal communication strategy - Listening and responding overview and protocols set upIn addition, New Business Development is also a core to my current role where I have worked on several pitches across clients. Show less

  • Associate Knowledge Director

    Feb 2016 - Mar 2017

  • Senior Knowledge Manager

    Jul 2014 - Feb 2016

  • Knowledge Manager

    Jul 2012 - Jul 2014

  • Senior Knowledge Executive

    Jul 2011 - Jul 2012

  • Knowledge Executive

    Jun 2010 - Jul 2011
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  Sennheiser

  Apr 2017 - Sept 2017

  Marketing Consultant

  - Strategising, Planning & Execution of Sennheiser Top 50 – an anchored experiential competition targeted to indie bands * Connected to 800 plus indie bands * Managed North, East, West and South Variables of the experience * Coordinated with Jury members like Papon, Shankar, Ehsaan, Loy, Raghu Dixit & more * Anchored PR strategy with GBM - Strategy for professional audio consumers and execution- Strategy and execution of Audio for Video campaign targeted to videographers - Coordination with all partner teams including PR, Website, Media buying, E-shop, GA, Internal stakeholders in Marketing and sales to ensure setting of benchmarks and delivery of ROI- Driving community engagement on social media channels including Facebook, Twitter, YouTube, LinkedIn, Instragram - Driving customer feedback process via digital - Social Media Measurement and analytics - Partner management to build websites/apps/videos Show less

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  Morris Garages India

  Oct 2017 - Nov 2020

  > Media 360 Silver in Branded Content for #MGChangemakers Season 2, by Campaign India, March 2020> 'Best Ad Film' and 'Best Music' award at the 10th Dada Saheb Phalke Film Festival 2020 for Worth Waiting For campaign film, Khwahishen Product Naming, Positioning and Narrative | Annual Media Planning and Buying (TV, Print, Radio, Cinema) | Brand Health Tracking | Agency Liasion | Brand and Product Communications including Print and TV | Devised and Forefronted launch of Safety Fast - Monthly MGCC Magazine in India | Show less Product Naming, Positioning and Narrative | Annual Media Planning and Buying (TV, Print, Radio, Cinema) | Brand Health Tracking | Agency Liasion | Brand and Product Communications including Print and TV -Effie Awards India | Gold Award - MG Brand & MG Hector Launch in India - Gold in > Best Launch/Re-Launch Strategy for a Product/Service & > Best Integrated TV campaign in Prime Time Awards 2019- Gold for Advertiser of the Year - Prime Time Awards 2019- Best Digital Campaign For An Automobile Enterprise for #MGChangemakers with The Better India in Drivers Of Digital 2018 Show less

  • Senior Marketing Manager

    Jan 2020 - Nov 2020

  • Marketing Manager

    Oct 2017 - Jan 2020
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  DLF Limited

  Nov 2020 - Jun 2022

  > Managed Marketing for Rest of India portfolio including sustenance projects > Fronted marketing efforts and communication for the launch of luxury brand ONE Midtown - DLF's largest launch in a decade in New Delhi https://economictimes.indiatimes.com/industry/services/property-/-cstruction/dlf-reported-rs-1500-crore-sale-within-days-of-launch-of-one-midtown-project-in-west-delhi/articleshow/88846056.cms> A key anchor for the launch of Parc Estate in Chennai with 1500+ plots, a vital launch> Key liaison for special projects on overall brand projects to refresh the brand identity, and brand architecture to arrive at the brand's purpose, values, and positioning; Campaign planning for 75 years of DLF > Led multi-geography, -stakeholder, -property class, and brand research for DLF Residential portfolio to understand values disposition specific to the brand as well as acceptors and detractors across subjects like product design, pricing, positioning, and communication Show less

  • Deputy General Manager Marketing

    Apr 2022 - Jun 2022

  • Assistant General Manager Marketing

    Nov 2020 - Apr 2022
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  Foxy

  Jul 2022 - Dec 2023

  Marketing Lead

  In my first aggregator commerce stint, I led a team of 10 people working across marketing, curation and in-house brand called Boho Botanist. Set up processes for inter and intra teams smooth functioning focussed on output and results. - Optimised app assets to create frameworks for tighter creative TATs, revenue growth/monetisation of assets (3x), calendarisation of events - Contributed to creative strategy for better performing ads & lower CPMs, CACs- Contributed & spearheaded development & execution of Foxy Edge - paywall loyalty plan focussed on driving increase in retention (product journeys, curation, structure and communication) Show less

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  Graviss Good Foods

  Jan 2024 - now

  Head of Marketing

  The Brooklyn Creamery | Plantaway Foods | India and GCC