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Lan(Lyla) Y.
Tour Guide Beijing

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About me
Park Hyatt Beijing - Director of Revenue Management
Education

The University of Queensland
2013 - 2015Master’s Degree Tourism, Hotel and Event Management (Advanced) 5.81 / 7.00Activities and Societies: UQ Tennis Club; UQ Swimming Club; UQ Beach Volleyball Club

Konkuk University
2011 - 2011Exchange Program (1 academic semester) Business Administration and Management, General 4.00 / 4.50Activities and Societies: Member at International Students at Konkuk; Editor at Konkuk Bulletin

北京联合大学
2009 - 2013Bachelor's Degree Tourism Managment 3.77 / 5.00Activities and Societies: President of Youth Volunteer Association; Vice President of Debate Association
Experience

MIND Education Corporation
Jun 2010 - Aug 2011Tour Guide Beijing• Worked as a tour guide over two consecutive summers in Beijing

The Ritz-Carlton Hotel Company, L.L.C.
Jul 2012 - Oct 2012Food and Beverage Attendant (Work Experience Intern)• Served customers with all kinds of spirits, wines and cocktails• Provided exceptional customer service and made great contact with them• Completed financial report daily after shift.

ELong, Inc
Dec 2012 - Jun 2013Travel Content Editor (Work Experience Intern)• Worked at Department of Travel Guide Network Service to discover attractions all over the world to match them with the closest hotel• Applied geographical and cultural knowledge of tourist attractions to edit, write and publish tourist guidelines and destination guide articles• Conducted tourist online liaison.

Brisbane Marriott Hotel
Dec 2013 - Sept 2016• Anticipated and exceeded guest experience expectations• Ensured that queries, comments and complaints are dealt with appropriately, referring the guest to the Manager on Duty if necessary• Ensured that guest security and privacy is maintained at all times• Liaised and coordinated with other hotel departments to meet guest requirements• Promoted Marriott Rewards and Club Marriott Program• Drove up-sell and enrolment initiatives to exceed targets• Processed payments and refunds and ensured that floats are accounted for and managed appropriately• Liaised with and trained staff Show less • Led Brisbane Marriott Hotel Property Diagnostic Process Research Project• Applied mathematical and data mining skills to analyse 2015 Guest Arrival data to identify potential special corporate opportunities in Australia and International Markets• Managed hotel inventory in a timely manner to ensure the straight line availability• Actively committed to the Revenue Management Skills Training (RMST Online Virtual) Asia Pacific• Conducted rate loading in High Performance Pricing (HPP) system• Made reservations in MARSHA and Opera Show less
Guest Service Agent
Apr 2016 - Sept 2016Revenue Management Intern
Nov 2015 - Jun 2016Food and Beverage Attendant
Dec 2013 - Apr 2016

Department of National Parks, Recreation, Sport and Racing
Apr 2015 - Sept 2015Data Analyst & Survey Designer (Work Experience Intern)• Interpreted visitor survey results and generated Visitor Snapshots for all the Gateway Visitor Centres including Mon Repos Turtle Centre, David Fleay Wildlife Park and Walkabout Creek Visitor Centre• Developed and administered Mystery Customer Survey for all the centres. Coded surveys and compiled a PowerPoint presentation delivered to Rangers and Government decision makers

The University of Queensland
Jul 2015 - Oct 2022• Project 1 – “Understanding Chinese accommodation managers’ crisis planning intention: An application of the theory of planned behaviour” Accountability: Conducted content analysis of Crisis Planning Intention interview data obtained from hotel managers in China. Utilized Data Analysis Software NVivo 10 and skills in Chinese language.• Project 2 – “Identifying the use of dynamic pricing strategies by Airbnb hosts” Accountability: Wrote a literature review and constructed the research framework • Project 3 – “Female risk and safety concerns on the use of Airbnb” Accountability: Leading this project by developing research questions, designing the research framework, managing meetings and discussions, collecting and analysing the data, and outputting the results in writing Show less
Research Assistant
Jul 2015 - Oct 2022Teaching Assistant
Jul 2015 - Sept 2016

Marriott International
Sept 2016 - May 2023- Supporting hotels: JW Marriott Hotel Beijing & The Ritz-Carlton Beijing:• Planning availability room inventory across all distribution channels including Opera Property Management System (Opera), Marriott Automatic Reservation System for Hotel Accommodation (MARSHA), Marriott.com and third party web sites• Ensuring hotel rates and packages correctly loaded across all distribution channels and liaising with Sales and Marketing to ensure effective communication of all current rates and packages• Responsible for the analysis of revenue, profit, and demand associated with the participating hotels’ rooms and function space inventory and being up to date on current and prospective trends in each market segment• Assisting in preparation of agenda and other supporting documents for sales strategy meetings• Assisting for preparation of forecasts (budgets and projections) and critiques of sales strategy effectiveness• Developing/utilizing analytical tools and systems toward the goal of maximizing total hotel revenue and profit Show less
Revenue Manager
Nov 2020 - May 2023Senior Revenue Analyst
Jun 2018 - Nov 2020Revenue Analyst
Sept 2016 - Jun 2018

Park Hyatt
May 2023 - nowDirector of Revenue ManagementResponsible for revenue maximization of 237-room luxury hotel - Park Hyatt Beijing. So far achieved MTD July the highest ADR among the past 7 years and continue to generate demand and drive revenue for the hotel.
Licenses & Certifications

Excellent Tour Guide
MIND Education Corporation
Certificate of Tour Guide
Beijing Tourism BureauDec 2012.webp)
Certificate of Responsible Service of Alcohol
Australian Qualifications Institute (AQI)
Honors & Awards
- Awarded to Lan(Lyla) Y.Master Thesis Excellence Award - First Prize International Federation for Information Technologies in Travel and Tourism (IFITT) Feb 2016 Master Thesis Excellence Award was presented at ENTER2016 Conference eTourism: Empowering Places at Bilbao of Spain on 2nd February .
Volunteer Experience
Official Volunteer
Issued by Queensland Parks and Wildlife Service, Department of National Parks, Recreation, Sport and Racing on Sept 2015
Associated with Lan(Lyla) Y.
Languages
- enEnglish
- chChinese
- koKorean
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