Danielle Slater

Experience

• 

  Cargopak Ltd

  Jan 2012 - Jan 2015

  Clerical Assistant
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  Marks and Spencer

  Jan 2015 - May 2015

  Customer Assistant
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  Boots UK

  Oct 2015 - Apr 2020

  As an Assistant Marketing Manager for Boots UK, working primarily on Boots Opticians, my role was focused on acquiring new customers and developing brand loyalty through 121 personalised communications.Key responsibilities:Creating and delivering an annual plan of multi-channel marketing activity across email, DM, app and SMSLeading content creation for the Boots Opticians Loyalty Marketing department. Working with stakeholders to deliver photo shoots and online tutorial/editorial contentManaging and developing the CRM programme for Boots Opticians, to drive eye tests, glasses purchase and Boots Contact Lens Reward Scheme membershipManaging and facilitating a multi-channel test plan to optimise communications Show less This was my second year-long placement at Walgreens Boots Alliance, working on the Electrical Beauty and Seasonal categories in Partnership Marketing. My responsibilites included:• Delivering the Partnership Marketing budget on Electrical Beauty and Seasonal categories• Delivering an incremental to budget target on Celebrity Fragrance• Creating best in class marketing plans for proprietary brands across the following channels - Insights, Targeted Marketing, Boots.com and Social Media • Negotiating investment from brands to execute marketing plans• Collaborating with the trading teams to identify opportunities, prioritise and to understand broader categories trends and objectives• Communicating delivery of investment versus budget to management and the finance colleagues through a formal monthly finance process Show less After completing 2 months as a Customer Assistant in a Boots store, I moved to the boots.com Healthcare marketing team. My responsibilities included:• Supporting a smooth and successful transition to Boots UK new website platform by liaising with stakeholders to keep them informed, prioritising workload and learning to use a new set of systems • Sales Plan implementation: collating online banner design briefs from external suppliers, working with suppliers and the design team to ensure these are brand approved, gaining Boots legal approval and then building online category pages. • Support the delivery of the sales and profit budget by working in partnership with the E-Commerce Channel team and wider business teams such as design, legal, supply and operations • Managing stock issues in the boots.com warehouse, ensuring all other members of the team are solving issues in a timely manner• Accurate product set up & facilitation of key commercial systems to ensure a seamless journey to purchase for customers• Merchandising category pages and lists• Producing performance reports on the category and recognising potential areas of growth in order to optimise marketing space on the website• Engaging the social media team in promoting healthcare trends on Boots UK channels – pulling Google Analytics reports to support this Show less

  • Assistant Marketing Manager

    Aug 2017 - Apr 2020

  • Partnership Marketing Assistant

    Jan 2017 - Aug 2017

  • E-Commerce Channel Assistant

    Oct 2015 - Jan 2017
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  On The Dot Marketing

  Jul 2019 - now

  Marketing Consultant & Owner

  Specialising in customer journeys and loyalty. Working with SMEs and independent businesses to develop and implement marketing strategies that acquire and retain customers/clients. Visit onthedotmarketing.com for more info.As a consultant, I offer:- Insight-led workshops giving organisations clarity on brand strategy and showing them how to implement a successful customer journey to attract loyal customers.- Training, Audits & Power Hours to help business owners and other marketers learn the basics, understand how to use marketing channels, and enhance what they already have in place.- Campaign and communications, enabling organisations to connect with their audience through marketing plans and collateral that meet their objectives. Show less

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  Hoxby

  Nov 2020 - Dec 2023

  Associate

  Hoxby is a global freelance community that gives you access to the collective brainpower and diverse insight of our professional services and creative specialists. Through using the latest tech, and by removing bias from the way we work, we offer purposefully diverse, globally distributed, and tailored teams, to solve business challenges.Hoxby services include admin, comms, creative, Futureproofing, HR, and marketing, helping clients such as AIA, Amazon Web Services, Crunchyroll, Diageo, Etsy, ITV, Merck, Unilever, and Warner Media.hoxby.com Show less

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  Stephen Eve Financial Planning

  Apr 2022 - now

  Marketing Manager & Company Director/Co-Owner

  Managing business development and marketing, guiding how Stephen Eve grows in alignment with our family values and personalised service.The core purpose of my role is to make sure clients are well looked after and their experience with us is exemplary, all the while scaling the business through lead generation. With a focus on acquisition and retention through customer journey, I build and implement a consistent omni-channel approach for all clients, professional connections and prospects. Show less

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  Boots UK

  Jul 2022 - Dec 2023

  Freelance Client Manager

  Working as part of the client management and project team in the B-Hive creative studio, responsible for coordinating and delivering design projects for a wide range of internal and external clients.- The key client contact and face of the team to internal and external clients.- Supporting brands such as Chanel, Dior, YSL, L'Oreal, and Estée Lauder.- Leading client meetings, presentations, and sign-offs.- Coordinating and delivering projects, from brief through to completion and sign-off. Collaborating with design, copywriting, data/insights, and various other marketing teams. - Using project management tools to run the project to the agreed time, cost, and specification.- Ensuring projects are correctly documented and captured, including approval and sign-off. Show less