José Armando F.

Experience

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  Cercas Humaya

  Mar 2018 - Oct 2019

  Freelance Creative Web Developer and Designer

  - Designed a visually captivating, user-friendly, and innovative website for Cercas Humaya, improving user traffic, engagement, and conversion rates (quotes), and boosting their revenue.- Wrote clean, semantic front-end code using Pug (HTML Template Engine), SCSS, JavaScript, Three.js, Shaders, GSAP (GreenSock Animation Platform), Node, Express, Prismic (CMS), and Webpack to translate design concepts into a functional, interactive website.- Improved the company's website’s discoverability by applying SEO best practices increasing User Traffic, and a boost in revenue for the company.- Integrated Prismic (Content Management System) to the website with Node, Express, and Webpack reducing the client’s dependency on the freelancer to update and optimize content on the website and improve response time in content updating.- Designed and Developed new features, solved bugs, and proposed solutions aligning with customer needs and user goals.- Facilitated design thinking workshops, design critiques, and alignment sessions with the client and stakeholders to foster collaboration and creativity, resulting in high-quality and innovative design outcomes. Show less

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  Coppel

  Oct 2019 - Sept 2024

  Creative Web Developer and Designer, Data Visualization

  - Translated design concepts into functional data visualizations and creative web applications by leveraging knowledge of JavaScript, Three.js, Shaders, D3.js, GSAP (GreenSock Animation Platform), SCSS, and Design Thinking.- Committed to building high-performant code using tools like Google Lighthouse, Jest, Chrome Dev Tools, Minify plugins, Semantic HTML, and more to ensure high-quality, performant, and accessible code, resulting in improvements in code response time, load times, and code churn.- Constantly participated in team technical and design critique sessions and pair programming sessions to validate design and code feasibility, bug resolution and propose solutions aligned with client needs.- Designed wireframes, prototypes, style guides, and mockups for mobile and desktop (responsive design) to meet success metrics and KPIs, aligning with brand identity and business objectives.- Enhanced user engagement and brand consistency by refining UI and visual elements in tools like Figma, Sketch, Illustrator, and After Effects.- Designed visually captivating, user-friendly, and unique websites and data visualizations to improve engagement, user experience, and grow Coppel's business through innovation. Show less

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  ThrillX

  Sept 2024 - Nov 2024

  Frontend Developer
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  Tecnológico de Monterrey

  Sept 2024 - now

  Creative Frontend Developer