Beth Deighton

Beth Deighton

Social Media Coordinator

Followers of Beth Deighton600 followers
location of Beth DeightonManchester, England, United Kingdom

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  • Timeline

  • About me

    Sales Degree Apprentice at Cisco | Emerging Talent @ Cisco UK Co-Lead

  • Education

    • King James’s School

      2010 - 2017
      Drama and Dramatics/Theatre Arts, General Double Distinction*, B

      Activities and Societies: Netball, Hockey, Rounders, Director of Drama, Textiles

    • The Central College of Health & Beauty

      2018 - 2019
      Level 3 Diploma Media Make up & Special Effects

      I believe in constantly learning a skill and making yourself adaptable. I currently study on an evening the art of make up and special effects. This has allowed me to continually be creative and challenge myself, stepping out of my comfort zone and learning new things. The industry we are taught is quick and ever changing in which it has taught me to think with initiative to ensure I push myself to a high standard with fast, quality and new results each time.

    • The Manchester Metropolitan University

      2023 - 2027
      Chartered Business Management BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • Experience

    • Harrogate Beds

      Jan 2017 - Apr 2021
      Social Media Coordinator

      As well as working full time I have over the years worked voluntarily for the family business on their social media platforms, creating content and posts to sell their goods. I’ve built the pages and following from ground up constantly promoting and keeping consumers informed, building relationships with influencers to promote our products, ultimately generating the business more sales.

    • High Street TV

      Oct 2018 - Jun 2020
      Own Brands Coordinator

      Responsible for the internal co-ordination of product development and marketing materials, as well as some supplier management for products within the Own Brands team. Key responsibilities: Co-ordinate & prepare material for NPD presentations & pitch boardsFulfil research tasks on trends, competitor analysis & emerging categoriesOwn & manage the creation, development & delivery of upsells & other ranges Assist with management & organisation of productsPitch to the Content team product knowledge to help with the scripting processInitial quality tester of all products, reporting safety and quality of the product.Research of target audience for each product and used this information to help create the story line for each commercial. Show less

    • High Street TV

      Apr 2021 - Feb 2023
      International Third Party Product Buying Coordinator

      - Reporting directly to the international director, I manage the day-to-day tasks of the International Buying Department.- Sourcing and testing new products to enter trending new categories or disrupt current ones. - Building and maintaining relationships with suppliers globally both face to face and via emails and calls. - Managing all 3rd party products from start to launch. Keeping clients updated on their success or strategizing on where to improve. - Lead in making editing decisions and final approvals on packaging artwork to fit brand identities. - Maintain a strong knowledge of all products sourced to present to the wider business to roll out to retailers.- Trend analysis – Continually researching the industry to ensure we are sourcing suitable products. - Cost negotiations – Look at cost saving exercises such as reducing waste packaging, container fills and maintain long lasting relations with clients. - Building strong relationships with suppliers, travelling internationally to maintain this instil confidence in them and our company.- Work with Logistics & B2C for forecasting on product roll outs. Show less

    • Cisco

      Apr 2023 - now

      Working in the UK&I Service Sales team, to expand my knowledge of Cisco’s services. Help with strategy for new business, implement services and maintain customer and partner relationships As part of my apprenticeship I am working within the Co-Sell Acceleration team in EMEA enabling our ecosystem partners to collaborate with Cisco and one another. Sharing their solutions and creating a strong pipeline of opportunities.

      • Service Sales

        Sept 2023 - now
      • Sales Degree Apprentice

        Feb 2023 - now
      • EMEA Partner Co-Sell Acceleration

        Apr 2023 - Oct 2023
  • Licenses & Certifications

    • Strategic Thinking

      LinkedIn Learn
      Jul 2023
    • How to Speak So People Want to Listen

      LinkedIn
      Jul 2023
      View certificate certificate
    • Business Management: Project Management

      The Open University
      Jun 2023
    • The Six Biases of Decision-Making

      LinkedIn
      Jul 2023
      View certificate certificate
    • Problem-Solving Techniques

      LinkedIn
      Jul 2023
      View certificate certificate
    • ITIL® Foundation

      AXELOS Global Best Practice
      Aug 2023
    • MEDDPICC Masterclass

      MEDDICC
      Jun 2023
      View certificate certificate
    • Introduction to Cybersecurity

      Cisco
      May 2023
    • Generative AI Collaboration White Belt 2024

      Cisco
      Aug 2024
      View certificate certificate
    • SNAP & Black Belt - Intro to Cisco

      Cisco
      Mar 2023
  • Volunteer Experience

    • Young Writer

      Issued by Harrogate Theatre
      Harrogate TheatreAssociated with Beth Deighton
    • Student Volunteer

      Issued by World Challenge on Jul 2017
      World ChallengeAssociated with Beth Deighton