Beth Deighton

Experience

• 

  Harrogate Beds

  Jan 2017 - Apr 2021

  Social Media Coordinator

  As well as working full time I have over the years worked voluntarily for the family business on their social media platforms, creating content and posts to sell their goods. I’ve built the pages and following from ground up constantly promoting and keeping consumers informed, building relationships with influencers to promote our products, ultimately generating the business more sales.

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  High Street TV

  Oct 2018 - Jun 2020

  Own Brands Coordinator

  Responsible for the internal co-ordination of product development and marketing materials, as well as some supplier management for products within the Own Brands team. Key responsibilities: Co-ordinate & prepare material for NPD presentations & pitch boardsFulfil research tasks on trends, competitor analysis & emerging categoriesOwn & manage the creation, development & delivery of upsells & other ranges Assist with management & organisation of productsPitch to the Content team product knowledge to help with the scripting processInitial quality tester of all products, reporting safety and quality of the product.Research of target audience for each product and used this information to help create the story line for each commercial. Show less

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  High Street TV

  Apr 2021 - Feb 2023

  International Third Party Product Buying Coordinator

  - Reporting directly to the international director, I manage the day-to-day tasks of the International Buying Department.- Sourcing and testing new products to enter trending new categories or disrupt current ones. - Building and maintaining relationships with suppliers globally both face to face and via emails and calls. - Managing all 3rd party products from start to launch. Keeping clients updated on their success or strategizing on where to improve. - Lead in making editing decisions and final approvals on packaging artwork to fit brand identities. - Maintain a strong knowledge of all products sourced to present to the wider business to roll out to retailers.- Trend analysis – Continually researching the industry to ensure we are sourcing suitable products. - Cost negotiations – Look at cost saving exercises such as reducing waste packaging, container fills and maintain long lasting relations with clients. - Building strong relationships with suppliers, travelling internationally to maintain this instil confidence in them and our company.- Work with Logistics & B2C for forecasting on product roll outs. Show less

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  Cisco

  Apr 2023 - now

  Working in the UK&I Service Sales team, to expand my knowledge of Cisco’s services. Help with strategy for new business, implement services and maintain customer and partner relationships As part of my apprenticeship I am working within the Co-Sell Acceleration team in EMEA enabling our ecosystem partners to collaborate with Cisco and one another. Sharing their solutions and creating a strong pipeline of opportunities.

  • Service Sales

    Sept 2023 - now

  • Sales Degree Apprentice

    Feb 2023 - now

  • EMEA Partner Co-Sell Acceleration

    Apr 2023 - Oct 2023