Alyssa Mammano

Experience

• 

  CNY Gym Centre

  Oct 2011 - Jul 2013

  Office Manager, Gymnastics Coach

  Managed front desk customer assistance by relaying account information, taking payments and acquiring new customers. Led and assisted in gymnastics classes for preschool, recreational and competitive skill levels, ages 6 months through adult.

• 

  Local News Inc.

  May 2012 - Jul 2013

  Staff Writer

  Elevated awareness of local businesses and happenings through editorial content for multiple publications.

• 

  Freelance Marketing and Creative Services

  Jul 2013 - now

  Freelance Marketing Manager

  Work directly with personally-acquired clients across a multitude of industries including real estate, healthcare and ecommerce to evaluate individual marketing needs, devise strategy and timeline, negotiate costs and execute plan of action. Maintain constant communication and provide reporting to continue cultivating effective initiatives. Establish and develop marketing profiles, accounts and campaigns from the ground up.CLIENTS INCLUDE:• Premier NeuroSpine Institute• duPont REGISTRY• Clinton Signs• Aromafi• MA Fitness• SB Nation• A Media Marketing• ISP Magazine• Business Writing Ink• GoSEO Media Group• Eyes on Retail• Flatout Advertising Show less

• 

  BEEBUS Fitness & More

  Apr 2014 - Jun 2015

  Marketing Assistant, Gymnastics Coach

  Instituted branding and voice for recently-launched preschool fitness start-up. Designed flyers, wrote website content, and established and managed social media presence and growth. Developed program packages directly leading to sales and maintained consumer correspondence. Led daily preschool fitness classes adhering to curriculum and encouraging engagement.

• 

  Stonegate Mortgage Corporation (NYSE: SGM)

  Jul 2015 - Mar 2017

  Office Manager/Administrative Assistant

  Organized and executed all company-wide and cross-company communication, employee enrichment and charitable giving. Responded to all business needs of Senior Vice President including calendar management, meeting notation and general office management. Responsible for $10k in charity donations and establishment of site-wide weekly newsletter.

• 

  DuPont REGISTRY

  Mar 2017 - Apr 2021

  Digital Marketing Manager

  Led luxury real estate division in marketing initiatives across all digital and print media from conceptualization to execution and reporting. Utilized data-driven methodology to strategize omnichannel campaigns aligning company and clientele. Unified branding by designing and upholding brand standards across departments and external vendors. Directly responsible for all lead generation including personally prospecting, relationship nurturing and closing sales. Achievements include complete redesign of print magazine and accompanying marketing collateral, 225% social media growth and directly selling or facilitating $1M in sales.RESPONSIBILITIES:• Programmatic ad campaign trafficking, management & reporting• Social media strategy, growth & execution• Print & digital editorial strategy, writing & editing• Management of freelance writers• Email campaign strategy & execution• All graphic design of promotional materials & redesign of magazine• Prospecting, nurturing & closing sales Show less

• 

  MA Fitness Kickboxing & COBRA Self Defense

  May 2018 - Nov 2020

  Kickboxing & Strength Instructor
• 

  HomeServices of America

  Apr 2021 - now

  Marketing Manager

  • Provide strategic marketing and management support for HomeServices of America's new team: the Business Partnership Group• Develop a robust advertising content strategy, working with multiple stakeholders across multiple business units• Amplify existing marketing content and placements across all platforms by providing original and engaging campaigns• Drive social media efforts and create additional digital content for the group and its partners• Lead end to end creative strategy, development and execution for the Business Partnership Group• Direct and implement dynamic creative that brings our partners value proposition to life with B2B & B2C campaigns• Lead marketing efforts for the group to ensure maximum visibility for our partnerships with our brokers, agents and customers Show less