Steven Liang

Steven Liang

Convention Services Manager, Great Wall Sheraton Beijing

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location of Steven LiangChangzhou, Jiangsu, China

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  • Timeline

  • About me

    General Manager-Shangri-La Changzhou

  • Education

    • Beijing Tourism Institute

      1996 - 1999
      College Food and Beverage Management
  • Experience

    • Sheraton Hotels & Resorts

      Jul 2000 - May 2002
      Convention Services Manager, Great Wall Sheraton Beijing

      The Great Wall Sheraton Hotel Beijing, ideally located in Beijing's central business district and diplomatic district are nearby, as are the Agricultural Exhibition Center and the China International Exhibition Center. 827 guest rooms each feature the ultra-comfortable Sheraton Sweet Sleeper® Bed and a host of other features. Collective meeting and function space of over 1,700 square meters, including our 1,131-square meter pillarless Grand Ballroom. Hotel is home to three of Beijing’s finest restaurants, serve authentic Chinese, French, and Italian cuisine.- Promoted to event manager from coordinator in 6 months- Mainly responsible for MICE and government delegation group.- One of four, hotel X-Mas and New Year organization team Show less

    • The Presidential Beijing

      May 2002 - Feb 2005
      Senior Event Manager | Senior Sales Manager

      Located in the heart of Beijing, The Presidential Beijing is easily accessible from the Beijing Exhibition Center, Financial Street, Xidan business district, major government bodies and largest shopping area. Hotel offers 486 guestrooms, 3 outlets and the 585 ㎡ pillar less Presidential Ballroom and 13 multi-function meeting rooms are ideally to accommodate various meetings. The spacious Four Seasons Roof Garden with 575 ㎡ is also an unforgettable memory of event experience. - Being responsible for event section and directly report to DOSM- Being responsible for government sales section and directly report to DOSM Show less

    • InterContinental Hotels & Resorts

      Feb 2005 - Oct 2018

      InterContinental Ningbo is located in the National Hi Tech Development Industrial Zone on the landscaped waterfront of Yongxin River, with 302 rooms and 2 ballrooms over 1000 square meters. 10 minute drive to the International Finance Center, International Conference and Exhibition Center of Ningbo.- Heartbeat OSAT broke the record at the second month on boarded, and ranking No.12 within all 40 InterContinental branded property within GC region on year 2017, which improved from bottom 3 on year 15. YTD ranking No.5.- Hotel 2015 yearly KPO (winning metrics) improved to 7/9 from 4/9 last year, and improved to 9/10 on year 2016, 8/10 on year 2017. Reached 10/10 by Q1 in year 2018, first time got full score since hotel opened- Hotel reached break even by year 2015 which originally planned to be done by year 2016, highly recognized by IHG and owner- No.3 revenue performance of F&B within IHG central region in year 2015- Revised budget actively with additional 5% on 2016 yearly revenue, to cover the lost from cluster hotel in region - On year 2016, passed GEM, CSA, FSMS and all IHG internal audit since hotel opened, including Asia and Global finance audit on both year 16 & 17, best ES record since hotel opened as well - The record of Mystery Guest Program improved from 67 (not passed) of year 2015, to 84 of year 2016, one of the top performer within IHG east region- The leading performance of “People Optimization” within east and central region of IHG, manning decreased from 380 on year 2015, to 260 on year 2016- Driving excellence Award by highest improved ADD revenue by Central region on year 2017- Award of No.2 of YOY R&B revenue incremental by Central region on year 2017- Year 2017, 40% increased in GOP compared with last year with 10% additional in revenue- The very first 10/10 of “Winning Metrics” by Q1, 2018- The very frist dragon award - "Silver Dragon" by Q1, 2018- The very first "Phoenix Colour" award for H1, 2018 Show less Located next to Qiantang River and in the middle of Hangzhou CBD area. InteContinental Hangzhou, with its unique Golden Globe design and magnificient architecture has became the city's newest landmark. With 393 spacious room and an array of diverse dinning options, and a convention centre that house a 1,780sqm, the largest pillar-less Grand Ballroom in Hangzhou, a video conference hall, a Grand Auditorium, a Media Broadcaster room and more than 20 meeting rooms.- In charge of S&M, and responsible for F&B, Rooms, Engineering and Security- Successfully improve the financial performance, and made hotel became TOP 3 GOP and GOP% within InterContinental brand in Mainland China, while total hotel revenue ranked no. 4 - No. 1 in revenue and GOP among all hotels in East region of IHG in Q1 2015, also RGI ranking improved to 2nd from 4th- Top 5 IHG Business Rewards Revenue Hotels, globally- First time passed FSMS audit since hotel opened- Leading the project of dormitory safety and improved satisfaction- Achieved no.2 performance in RGI match, organized by IHG in Nov and Dec, 2014- Improved GOP and GOP%, finally hotel reach 8/9 in yearly winning metrics index- Implement attractively incentive plan- Passed the GEM and well handled few incident while GM is on leave- Have TSA involved to increase hotel up-selling revenue- Design and implement city wide PR event to enhance hotel public image, first time since opened-“City of Romance-InterContinental Love Story”, while no Marcom on position*The event last a month and successfully gain supporting from owning company, Land Rover, Outlets Hangzhou, Ali Travel, etc.*Event positively reported by key medias of Hangzhou and recognized by Hangzhou Tourism Committee*Limisted spending but cover advertisement on news, LED display in city center and train station, advertisement in bus stations, on line advertisement and car display in citizen center and train station Show less The first InterContinental in Beijing, located in the prestigious western business district, featuring 318 well appointed rooms and suite. With a wide range of top class restaurant including a contemporary style 3 meal restaurant - Monsoon, award-winning Steak Exchange Restaurant and Bar and the famous Cantonese restaurant - Zen.- Responsible for hotel operations, including Room Division, F&B, Engineering and Security- Three Months Acting GM experience- Positive RGI performance through year 2013, 10% ahead last year- Directly involve into the F&B management when the section has been lacking of a director- Initiate the power of popular dinning operation style in F&B- Set up F&B service Elite Team and emphasize the muti-skill importance- Conduct weekly F&B revenue room meeting to emphasize the team’s sense of revenue generation- Keep being No. 1 in terms of ADD revenue and signature restaurant revenue whilst No. 2 in terms of Chinese restaurant revenue within the cluster- Involved re-branding project for hotel Chinese restaurant and bar- Passed FSMS with DISTINCTION certificated and HACCP- Maintain no.1 moon cake revenue in IHG Beijing cluster for 2 years- Carry out RM night audit once a week- Passed Risk Audit by IHG- Passed IHG QEM with best record since past 2 years- ESPS index increased from 85.2% year 12 to 92.9% year 13- Fully involved the cooperation with related government section with owning company- Energy consumption figures are being used as the benchmark for all GC IC brand hotels Show less - Fully in charge Sales & Marketing Department, includes Sales, MICE+Banquet operation, Revenue, Reservation and Market Communications Departments- RevPAR on leading position within IHG north China region- Creative “Distribution Manager” in year 10’ and been exampled within IHG north China in year 11’- Social media and distribution management leading position in IHG north China region- 22% increased in terms of room revenue, while ADR increased 25%- 21% increased in terms of banquet revenue, while AC increased 5%- 26% increased in banquet revenue, while AC increased 26% - Achieved 52 weddings by limited function space- Lowest departmental turn over ratio with good ESPS result- Developed 3 DOSM and 2 Director of Marcom, transferred to cluster hotel Show less

      • General Manager, InterContinental Ningbo

        Jul 2015 - Oct 2018
      • Hotel Manager, InterContinental Hangzhou

        May 2014 - Jul 2015
      • Resident Manager, InterContinental Beijing Financial Street

        Apr 2012 - May 2014
      • Director of Sales & Marketing, InterContinental Beijing Financial Street

        Aug 2009 - Apr 2012
      • Director of Sales, InterContinental Beijing Financial Street

        Feb 2008 - Aug 2009
      • Director of Meetings & Events, InterContinental Beijing Financial Street

        Feb 2005 - Feb 2008
    • Hilton Hotels & Resorts

      Nov 2018 - Oct 2019
      General Manager, Hilton Qingdao Golden Beach

      Set by the Golden Beach, with the Laoshan Mountains as a backdrop, the hotel is an architectural masterpiece, combining old-world ambiance and modern design. Located 20km from downtown Qingdao, and Liuting International Airport is only an hour's drive away.All of the 430 spacious guest rooms and suites have generous work spaces and various entertainment options. 20 meeting rooms and a grand ballroom over 2000 sqm for up to 1500 Guests. 5 outlets in total- The hotel total revenue meet the budget in Q1 of year 2019- YTD Revpar increased 4% while market dropped 10%- 3.5% ahead of last year in revenue of Rooms and C&E in Q1 with better GOP and TGOP performance- Both energy and labor cost reduced by 10% optimized in number of team members- Organized more team building activities and sharp the management efficiency- Re-positioned the outlets and re-build the selling points- Developed the high potentials and supported the cluster operations- 43 times of full house in summer which made the hotel STR ranking improved in high season, while 5000 rooms additional in the area, and whole market dropped compared with last year - The best SALT (guest experience) performance in high season, since hotel opened Show less

    • Shangri-La Group

      Nov 2019 - now

      Shangri-la Changzhou is located in the Wujin High-Tech Industry Development Zone. adjacent to the expressway exit, close to the flooded city of Spring Park and Yancheng zoo. Joyland is only 20 minutes away and the China Dinosaur Park is only 25 minutes. The hotel includes 350 rooms and Shang Palace, Cafe Long, Lobby Lounge, WJ Bar and Nishimura- Reduced the head count from 320 to 250 while COVID 19 attack CZ twice during Q3 and Q4- Turn the down trend of RGI into positive, 8% increased in Q4 of year 2021- Improved the rating of Ctrip from 4.5 to 4.7 within 2 month, 35% room nights increased in Q4 and 148% compared with year 2019. The production positioned been no.1 within key competitors from no.8, including conversation ration and traffic- The average check of PDR of Shang Palace increased 20% and bring 30% more in revenue- Profit of themed Xmas increased 20% - The best pre-sell performance in revenue on Oct, which triple the yearly revenue of year 2020- Created the children friendly activity in the garden and to have additional themed children room for local stayacation guests- Double the number of headcount of sales team within 2 months- Renew all the cutlery of Shang Palace PDR and Nishimura within 6 months- Fixed few hardware issues in 6 months, including ADD BQT carpet, Lobby floor, Main gate, Garden lighting, Background music, furniture, etc- Turn the business center into meeting lounge Show less Shangri-La Hotel Wenzhou located in the central business district of Wenzhou, next to the convention and exhibition Center. Wenzhou International Airport and High Speed Railway Station are a 30-minute drive away. There is a grand ballroom and 10 multi-function meeting rooms for conferences and events. O Café offers all-day dining featuring various Western food and light dinners. Shang Palace presents Cantonese and local Ou cuisine. Lobby Lounge is an ideal place for tea time. Year 2020- Did Waimai right from Chinese new year holiday on Feb, by limited in-house based team, 125K on Feb, as one of the pioneer hotel in Wenzhou, top 3 performer within east region, gained not only cash flow but also the recognition by local government and medias- Reached break even in 3 month- Pre-sell activities with no special discounted items, performed 0.86M in 1st round, 0.84M in 2nd round, and 1.07M in 3rd round during double 11, top 3 performer within cluster- Safely passed the most difficult time of COVID-19, while it called “Province Hubei and City Wenzhou”, be the first full house hotel within Shangri-la China region- Actively running marketing activities with different parties, the promotion of "Maotai afternoon tea" reached almost 3 million views in city of Wenhou, which around 9 million citizens- Top 10 revenue performance within China region during National HolidayYear 2021- The very first hotel within east region rated 4.8 on Ctrip while also the only international branded property within citywide- Create the biggest outdoor K20 (children activities) park within east region under limited spending- GOP% ranking No.4 in Q1 within east region while F&B profit% at No.3, The cost% of labor and energy are the most lowest- YTD KPI of retail and seasonal goodies positioned No. 1 within east region- YTD RGI gained one position ahead of last year and EBITA achieved budget Show less

      • General Manager, Shangri-la Changzhou

        Jul 2021 - now
      • General Manager, Shangri-La Wenzhou

        Nov 2019 - Jul 2021
  • Licenses & Certifications

    • Assessor Certification - Career Insight EXCOM Potiential

      Greater China, IHG
    • Assessor Certification - Career Insight No.2 Potiential

      Greater China, IHG
    • Certification with DISTINCTION - Revenue Academy C&E Course

      Greater China, IHG
    • Certification with DISTINCTION - Revenue Management F&B Program

      Greater China, IHG
    • Certification with MERIT - Revenue Academy Executive Course

      Asia Pacific, IHG
    • Delegate Certification - Career Insight EXCOM Potential

      Greater China, IHG
    • Delegate Certification - Career Insight GM Potential

      Greater China, IHG
    • GM as Coach

      Greater China, IHG
    • Revenue Management Essentials Certification

      Greater China, IHG
  • Honors & Awards

    • Awarded to Steven Liang
      Hotelier 2016 East China, IHG 2016 GM award “Hotelier 2016” - East China, IHG, 2016
    • Awarded to Steven Liang
      Nominated as "Sales & Marketing Excellence" award S&M Greater China, IHG 2015 Nominated as "Sales & Marketing Execellence" award by S&M Greater China, IHG, 2015
    • Awarded to Steven Liang
      Thank you letter to CEO of IHG China From Mr. Xu Lei, Chairman of the board of Yun Nan City Investment Group 2014 Mr. Xu Lei, Chairman of the board of Yun Nan City Investment Group, the owing company of InterContinental Xishuangbanna Resort, wrote a thank you letter to CEO of IHG China while the task force finished after 2 months
    • Awarded to Steven Liang
      Nominated as "DOSM of year” S&M Greater China, IHG 2011 Nominated as "DOSM of year” by S&M Greater China, IHG, 2011
    • Awarded to Steven Liang
      “Best Talent Development” & “Hotel Campaign of the year” S&M Greater China, IHG 2011 Awarded “Best Talent Development” & “Hotel Campaign of the year” by S&M Greater China, IHGThe only hotel got 2 awards within Mainland China
    • Awarded to Steven Liang
      “Best Talent Development” & “Best Channel Management” S&M North China, IHG 2010 Awarded “Best Talent Development” & “Best Channel Management” by S&M North China, IHGThe only hotel got 2 awards within north China, also first time awarded by IHG since hotel opened