Dmitry Lobanov

Experience

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  The Ministry of Defence, Russian Federation

  Jun 2009 - Jun 2010

  Lance sergeant

  Сompulsory military service. Managed a military unit consisted of 20 troops

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  Molotok.Ru

  Jul 2010 - Mar 2012

  Senior logistics manager

  Results● Made it possible and sustained growth from 0 to 1000 orders per day for 11 months, from 0 to 1 million rubles per day for 7 months.● Transformed 1st mile logistics, which allowed to abandon hired vehicles and save 9% of the operating budget.Responsibility● Management of inbound and outbound logistics departments + 2 warehouses + 2 drivers (30 FTEs total)● Formation of business requirements and description of business processes for their automation.● Commercial negotiations with partners for delivery and warehouse services. Show less

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  Mebelrama.ru

  Mar 2012 - Aug 2012

  IT Logistics Project Manager

  Results● Described and later launched the fully operated self-developed ERP with alpha, beta and further stages.● Transformed the IT project methodology to SCRUM which decreased the planning mismathes by 29%Responsibility:● Setting goals and management of the dedicated dev team 5 devs, 1 team lead, 2 QA.● Scrum-master with the e-commerce ERP software dev team● Deep understanding business needs and transformation of major requests to feature development and operational implementation planning Show less

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  Westwing Home & Living

  Aug 2012 - Aug 2013

  COO

  Results● Increased the % of successfully delivered orders from 80 to 90. Direct improvement of EBIT in PnL.● Wrote and approved the operational strategy and business plan for both companies of the group for international investors● As a crisis manager created a target operating model, which resulted in an overall operating costs decrease by 23% over the year● Launched an insource delivery service in 3 months. Thus saved 50 RUR on each order with an AOV 5000 RUR.Responsibility● Management of 4 depts (total number of 60 FTEs). Simultaneous operation management of 2 large e-com projects (50,000 SKU each).● Breakeven of the Westwing Russia project, the only one from the world group of companies on the second year due to the optimization of the operating budget by 23%.● Mastering the principles of developing complex software products and creating an own software for goods accounting. Show less

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  IFAB

  Sept 2013 - Aug 2014

  Managing partner & COO

  Results● Opened a furniture omnichannel store (own delivery, 2 warehouses, 3,000 SKUs, a 600m2 showroom in the center of Moscow)● Introduced a commission model of document flow in finance and accounting building the market place model for 1 month. Assortment growth by 2 times over the next 2 months.● Created the infrastructure of IT systems: ERP, CRM, site platform change as part of business development and growth● Introduced the principles of seamless experience to all points of contact for multi-channel purchases● Commercial and operational strategies are written and executed.Responsibility● Monitoring the implementation of the business plan and reporting to the investment fund.● Management of commercial, operational, IT blocks, heading the team of 8 people.● Implementation of the operating budget and set of KPI. Providing support for aggressive growth at 100% per year.● Construction and control of commodity accounting and operational workflow. Retention of operating costs at the level of 8% of turnover.● Responsibility for customer experience paired with margin targets with revenue growth of 100% per year. Show less

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  Itella Russia

  Oct 2014 - May 2019

  Head of E-commerce Russia

  Results● Created and launched store.canon.ru (official Canon e-com D2C) from scratch. Web-shop, user acquisition and conversion, CRM, operations● Launched 4 more e-shops with web-development (Magento), ops, last mile, CRM and marketing communications ● Achieved revenue growth for the segment 10 times in 4 years.● Sales and promotion: x2 revenue each year per product. x5 number of clients of a product in 3 years● Implemented strategy. Launched: mass media, social (FB), digital and analytics, decreased marketing budget by 20%● Web-site constant audit and UX improvement. Best result: online traffic x1.5, online leads x2 per yearResponsibility● Business line head: PnL, budget execution. EB member. Strategic planning. Reporting to President and CEO. ● Sales executive: knowledge of an e-commerce market, leading sales team in C-level negotiations (my best accounts: Canon, Harman-Cardon, Midea, MyToys, Sony, Podrygka etc.)● Business owner of a project program securing product development following the project methodology, definition what to do and how, helicopter view● Constant planning: annual strategy update, dev road-map approval. Sales and marketing indicators review. Show less

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  Molecule - luxury niche top brands perfume distributor

  Jun 2019 - Oct 2019

  E-Commerce Director

  Results● Gathered a team and structured it by directions: SMM, IT, Digital marketing, CRM, content● Launched a steady GMV growth of ~ 30% MoM. Created 360° reporting and major metrics monitoring● Introduced iterative development of the site processes and promo launches. (9 promos/month, 12 promo mechanics)● Streamlined social networks and work with bloggers. Number of significant leads from social 55% increase● Paid channels Yandex, Google + SEO (with agency) in compliance with KPI for the Efficiency ratio● CRM. Offline + online solution tender. Launching a loyalty program and audit of the Customer Journey MapResponsibility● Target: online sales growth 50% per year● Molecule brand development as a luxury perfume retailer● Streamlining traffic flows and conversion paths on all sites of the group (50 domains)● Team leadership of 6 people + agency, media and promotional planning. Show less

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  Lobanov Consulting

  Oct 2019 - now

  Founder, CEO
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  RLab Realty

  Jan 2021 - Sept 2021

  Co-Founder, Managing Director

  Joined the amazing team of a digital commercial real estate agency. How can a real estate agency be digital? That's how. We do a complete disrupt this market, which has not yet learned all the delights of digitalization.