Experience

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  Axel hotels

  May 2012 - Jan 2016

  Brand marketing coordinator

  Web Analytics: Google Analytics, SEO/SEM Social Media ManagementEmail MarketingControl and management of the annual budget through Marketing Plans.Online Reputation Management. Advertising Controller

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  Sublimotion ibiza

  Jan 2016 - Sept 2017

  Marketing director
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  Palladium hotel group

  Jan 2016 - Sept 2017

  Cluster marketing manager (hard rock hotel ibiza & tenerife)

  Design and implementation of the Marketing Plan in accordance with the corporative guidelines.Tactical implementation of the operational plan, operational management.Establishment of KPIs for each objective, and monitoring of the indicators.Design, negotiation and management of the media plan for each market. Coordination, with Social Media, of the design, implementation and management of the Social Media Marketing Plan. Supervision and management of the online reputation of the brand.Coordination with MICE of all promotional activities for groups and weddings.Management and administration of the annual budget. Deviation analysis.Coordination with PR agencies of all campaigns and press releases.Management of fam trips, press trips, blog trips.Annual compilation and monitoring of (online/offline) media clippings.Protection of the integrity of the brand and image audit.Coordination with the hotels’ Internal Marketing staff to ensure the correct positioning and visibility of the brand.Provision of support in the development and implementation of communication materials. Supervision of the brand manual and its implementation, and ensuring compliance with the standards relating to graphics.Supervision and updating of all the brand’s website content and of its micro-sites.Coordination with Email Marketing to establish and fulfil the annual calendar of mailshots and the achievement of its objectives.Management of exchange (barter) agreements with partners and the media.Provision of support for the launch of brands and in co-branding and sponsorship agreements.Coordination of the creation of stands, marketing materials and all related communication activities.Provision of support in the updating of materials and content for tour-operation accounts.Maintenance of knowledge of the markets. Online and offline sales periods, customer segments and sales channels. Show less

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  Mabel hospitality

  Mar 2017 - Sept 2017

  Pre-opening marketing manager tatel ibiza
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  Hyatt hotels corporation

  Oct 2017 - Nov 2020

  Execute and manage graphic design needs for print and web.Produce marketing collateral -create artwork for all promotions both for print and digital marketing, including menu designs, signage, collateral, packaging etc. - Overall visual communication as per brand guidelines and the concepts.Design Email Marketing campaigns.Manage photography and video.Plan and execute all web, marketing database, email, social media and display advertising campaigns.Develop and implement a creative and engaging Digital Marketing & Social Media Program.Design, build and maintain our social media presence - Manage Social Media Content on a daily basis.Develop a marketing communications plan including strategy, goals, budget and tactics.Develop media relations strategy, seeking high-level placements in print, broadcast and online media.Leverage existing media relationships and cultivate new contacts within business and industry media.Create content for press releases, byline articles and keynote presentations.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Liaise with PR agency. Show less

  • Marketing & Communications Manager

    Jan 2018 - Nov 2020

  • Pre-opening Marketing & Communications Manager

    Oct 2017 - Dec 2017
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  Hard rock international

  Dec 2020 - Feb 2025

  Creation of the annual sales and marketing plan and strategiesP&L management. Budgeting and forecasting, financial acumen. Optimize revenue through all market segmentsDrive visitation, growth, and revenue in rooms, Entertainment, Food and Beverage and other property outletsManage digital campaigns and agency partners on the implementation of the online strategy (SEM, SEO, Paid Social, Metasearch)Manage entertainment events related with music and othersSocial Media strategy in all channelsEnsure Marketing and Public Relations tactics align with Hard Rock brand standards. Work with PR agencies (national & international)Build business/market share by developing new ways to promote company and by participating in events to increase sales and profitsCoordinate ongoing research of the industry to detect market trends and related information for development of new sales and marketing strategiesPlan, execute, and consult on the consistent application of Hard Rock brand on all marketing, communication, and media to ensure brand consistencyCreate department budget to include resource quantities, costs, and expensesPrepare and execute business plans to ensure the maximization of department performanceMonitor actual sales, revenues, and expenses to determine variance and assess goal accomplishments, and adjust strategies and forecasts accordingly Show less

  • Director of Marketing

    Jan 2023 - Feb 2025

  • Marketing Manager

    Jul 2021 - Dec 2022

  • Pre-opening Marketing Manager

    Dec 2020 - Jun 2021
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  Universidad complutense de madrid

  Feb 2023 - Jan 2025

  Profesor seminario marketing digital

  Seminario sobre Marketing Digital impartido a los alumnos del Máster en Dirección y Gestión de Empresas Hoteleras de la Factultad de Comercio y Turismo.

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  Uno by real madrid

  Feb 2025 - now

  Director of marketing & communications

  Lead the global branding strategy, ensuring alignment with the guidelines and standards of the sports brand.Develop creative solutions to achieve brand objectives, demonstrating resilience and adaptability within established constraints.Coordinate and oversee brand implementation in franchisee markets, ensuring compliance with brand standards.Provide strategic support to franchisees to optimize the execution of local strategies.Plan and implement marketing initiatives to drive traffic to the different restaurants per market.Establish partnerships and activations with local partners and stakeholders to strengthen brand visibility and positioning.Manage public relations and coordinate events and activations at the venue.Develop and execute PR campaigns to increase brand awareness in key markets.Collaborate with communication agencies to develop marketing and communication strategies aligned with the global brand image. Show less