Hank Lin

Experience

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  華碩

  May 2015 - Mar 2018

  Product Manager

  Product Planning 1. Led product planning for the ZenBook, ZenBook Flip S, and Zen AIO series2. Led the exclusive Q Series product line for US Best Buy (BBY)3. Collaborated with Intel and Microsoft teams to develop competitive productsCoordinated with component experts and engineers to develop customized key components (e.g., keyboard, touch panel, fingerprint sensor).Results:1. Launched the world’s slimmest convertible laptop 11.8mm (ZenBook Flip S UX370) and won Microsoft Premium Collection in CY172. Achieved over 60% market share for dGPU products at US BBY in CY16 Show less

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  聯想

  Mar 2018 - Mar 2022

  Product Operations Manager (NA / CN)

  Product Management (NA/PRC)­1. Managed end to end product communication and execution to deliver a competitive product strategy 2. Enabled right product feature according to market opportunity and input backend & BU market trend for product plan3. Guided Geo's MKT / Sales product deliverables to construct a better line up 4. Supported region daily operation and technical support needsBusiness Planning (NA/PRC)1. Communicated cost information and rebate program to boost sales activity­2. Set up funding program to drive incremental business tactically 3. Coordinated supply chain team and Geo planner to maximize shipmentResults:1. FY18/19: Achieved 15% YoY revenue growth and 10% YoY margin growth in DT products2. FY20/21: Omni-channel growth of 40% YoY in ECOM and 16% YoY in service revenue for North America3. FY21/22: Achieved 125% YoY growth in 13-inch laptop shipments in the premium $800+ category Show less

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  Anker Innovations LTD

  Apr 2022 - Mar 2023

  IOT Security GTM

  Channel KA Strategy Management 1. Planned and developed US/CA security IoT product lineup and pricing & retail strategy2. Created BMS tools to guide channel pitch roadmap, product launch cadence, and KA (BBY) financial simulations3. Conducted market trend analysis (Context) for new product opportunities4. Set up promotional pricing strategies while maintaining margin integrity across both online and offline team5. Balanced inventory between online/offline team to maximize in-stock rates and reduced aging concernResults:1. Achieved over 90% of financial targets across three quarters in CY222. Successfully pitched Walmart and Sam's Club, launching over 3900 stores with Walmart and 300 with Sam's3. Cleaned aging inventory with 78% clearance of heavily aged SKUs Show less

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  Lexar

  Dec 2023 - now

  Global 4P Manager of DRAM

  Product Management 1. Output monthly product strategy based on market dynamic (NPD/Amazon&JD trend)2. Identified tactical direction to enhance Lexar DRAM presenceBusiness Management 1. Output pricing and supply guidance, optimizing allocation to maximize revenue2. Analyzed market information including supplier, competitor, and industry trend Results:1. Secured $71M in DRAM revenue at 48% YoY in CY242. Successfully led product transition by enhancing DDR5 rev. mix from 12% to 40% in CY243. Redefined DRAM gaming strategy, increasing gaming segmentation rev. mix by 24 points (38% YoY) in CY244. Enhanced ECOM strategy, improving JD.com ranking from #15 to #9 and improving market share from 1% to 5% in Amazon EU in CY245. Successfully launched DRAM in brick-and-mortar covering 3 region (EU/Asia/NA) over 250 store counts6. Improved WOS from 3 month+ to 1.5 month+, reduced 60% inventory in CY24 Show less