Riezca Radaini

Experience

• 

  Yukerja.com | PT Jobklik Indonesia

  Jun 2014 - Jul 2014

  Social Media Intern

  sharing job vacancy in yukerja.com through social media (facebook, twitter) and increasing number of web visitor

• 

  Trinaya Media | Women's Multimedia Publishing Group

  Nov 2014 - Jan 2016

  Promotion Executive

  responsible to creating event (concept, proposal, budgeting, dealing with venue and talents, execution), media partner and branding.Creating event for:- Bodyshop Indonesia- REVLON- LENOVO

• 

  Salihara Arts Center

  Jan 2016 - now

  As a Marketing Communications Manager, I am responsible for developing and executing comprehensive marketing communication strategies to increase brand awareness, attract new customers, and retain existing ones. Key responsibilities:- Lead team consist of 5 individuals that manage social media campaign, public & media relations, writer and designer; - Develop social media strategy and media plan.- Manage brand strategy and maintain communications consistency on all levels.- Create a projection for the number of tickets that will be sold.- Plan & manage yearly budgeting for marcomm division.- Analyzing and reporting on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and making data-driven decisions to improve performance.- Provide relevant suggestions for program development by utilising market insight and customer data. Lihat lebih sedikit Responsible for Digital Strategist.- Handle Salihara social media accounts (Facebook, Instagram, Twitter, Youtube); scheduling, daily & live updates, analyze and report.- Concepting and planning for digital activity- Brief, brainstorm and execute content with in-house copywriter & videographer- Create & edit videos for promotional needs; event recap, Instagram stories, reels-- also creates special content that reusing past events videos.- Organize podcast & audio drama's platform; uploading, scheduling and promote through social media- Helping digital production on live stream; in charge of YouTube- Identified new digital marketing trends- Created and executed email-based marketing campaigns; Mailchimp.- Research the latest digital tools and interactive social media trends- Develop and execute digital marketing on ads platform; Facebook & Youtube Ads Lihat lebih sedikit Responsible for Public and Media Relations.1) Public Relations- Responds to queries from the public received through email and social media- Handle visits and guided tours for public & special guest- Maintaining relationship with arts community and school- Qualifies and cooperates with external ticketing platform; traveloka, loket.com, goers, shopee2) Media Relations- Coordinated with in-house copywriter for the press release.- Maintain and update media database as well as to manage and improve media relations - Handling press conference & media preview; manage media’s invitations, making event rundown, sending press material needed, evaluate media coverage - Analyze and Report PR value from media coverage- Ensure media coverage is well archived.-Identify, evaluate and execute media partnership Lihat lebih sedikit Responsible as Public Relations & Social Media Promotions. 1) Public Relations- Responds to queries from the public received through email and social media- Handle visits and guided tours for public & special guest- Maintaining relationship with arts community and school2) Social Media Promotions- Handle Salihara social media accounts (Facebook, Instagram, Twitter); copywriting, scheduling, daily & live updates, with KPIs: ticket sells & brand awareness - Built promotional e-mails in Mailchimp - Analyze and Report social media campaign Lihat lebih sedikit

  • Marketing Communications Manager

    Jan 2021 - now

  • Marketing Communications Executive

    Jan 2019 - Feb 2022

  • Marketing Communications Executive

    Jan 2017 - Jan 2019

  • Marketing Communications Officer

    Jan 2016 - Jan 2017
• 

  Institut Français Indonesia

  Feb 2021 - Apr 2021

  Communications Executive

  Vacataire de communication.In charge in creating 2 digital content segments: Voilà (video) & Salut (Podcast) -- script writing, shooting, editing, posting on social mediaManage weekly contents; Chic & Choc and recipe of the day.