Barbara Horning

Experience

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  Rustic Pathways

  Jun 2012 - Aug 2012

  Project Intern

  This internship focused on human trafficking in Southeast Asia. Interviews with teen refugees exposed the impact of civil war and sex/drug trafficking. Aid was provided to remote villages and U.N. Refugee camps with school supplies, food, and funds. Presented findings to a review panel aimed to raise awareness and support anti-trafficking measures.Key Achievements: 1. In-depth Insights: Interviews with marginalized teens provided valuable perspectives on trafficking's effects. 2. Humanitarian Assistance: School supplies were delivered to remote areas, and Refugee camps to support affected communities. 3. Advocacy and Awareness: Presenting findings created awareness and called for action against human trafficking. 4. Personal Growth: Project offered learning opportunities to address complex issues.Future Implications: This project lays the groundwork for broader advocacy campaigns. Insights from interviews can inform policies for prevention and rehabilitation. Collaborations with communities and organizations foster effective solutions.Conclusion: This project shed light on the grim reality of human trafficking, empowering teen refugees to share their experiences. Supporting affected communities and raising awareness contributes to combating human trafficking and fostering positive change in South-East Asia. Show less

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  BHL Productions, Brittney H Levine

  Jan 2016 - May 2016

  Public Relations Intern

  During my enriching PR Internship, I embraced multiple responsibilities, contributing significantly to the company's branding and outreach. I managed social media platforms meticulously, ensuring consistent and compelling branding. This boosted online presence, engaging our target audience and strengthening the brand's connection with followers.I forged strong relationships with key media outlets, establishing connections with 15 new vendors, expanding our reach, and advancing PR goals. Additionally, I had the privilege of coordinating invitation acceptance to participate in the illustrious NYC Fashion Week, an outstanding accomplishment that showcased BHL prominence in the fashion industry. Leveraging tools like Cision and Excel, I created targeted media lists, securing valuable media coverage for the company. Proposing TV segments was exhilarating. My proposals captivated shows like The Today Show, The Wendy Show, and Marie Claire's "The Fix."I composed the full editorial calendar for 2016, providing a roadmap for our content strategy ensuring consistency in messaging and promotions. Proactively exploring promotion opportunities with existing vendors maximized the brand's visibility, fostering growth.Engaging in hands-on tasks, like clothing pulls, facilitated smooth media engagements, highlighting the importance of communication and organization.My PR Internship was transformative, fostering learning, growth, and meaningful contributions. I am grateful for the exposure to diverse facets of PR, fashion and collaboration with an inspiring team that nurtured my passion for this dynamic field. Show less

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  MSI Marketing (Mailing Systems, Inc.)

  Aug 2017 - Oct 2020

  Account Manager, Preferred Accounts

  • Worked with public and private sector customers to understand requirements and provide exceptional direct mail marketing services. The sales revenue of my top clients is on average 61% higher than when I took over in 2017.• Collaborated with team to launch new program MSInxt, which integrates digital marketing practices with direct mail. Clients can track their mail campaigns as well as engagement with digital ads. This program also tracks website visitor IP addresses so that names and addresses can be appended to new lead mailing lists.• Suggested key budgetary changes to marketing directors in order to increase ROI for yearly budgets of over $2MM per client. • Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues. Maintained a less than 1.5% margin of error for quality control, well under the print industry standard of 3% and the USPS standard of 6%.• Advanced experience with purchasing prospect data from vendors with consumer and county accessor databases.• Created and maintained prospect and client databases for mailing lists as well as analyzed client data to create the ideal target criteria.• Consistently pursuing opportunities for cost-saving (e.g. Postage makes up 60% of job cost. By selecting high-density data, I have lowered the postage cost by 33% per piece for the client, from $0.265 to $0.178).• Implemented promotional and other tests utilizing best-in-practice methods using proper A/B testing methodologies.• Developed project roadmaps for staff, defining specific milestones and timelines for project schedules to improve production efficiency.• Maintained a client retention rate of 83% in a high-turnover industry.• Developed documentation and logs of implemented solutions and generated and submitted ROI reports.• Managed new employee orientation training process for 3 new Project Managers. Show less

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  SoFi

  Dec 2020 - Dec 2021

  Direct Mail Marketing Coordinator

  As a Direct Mail (DM) Marketing Coordinator, I oversaw the entire production coordination and vendor purchasing process. My responsibilities at SoFi extended to budgeting for each quarter and efficiently generating Purchase Orders to ensure a smooth workflow.To optimize cost-effectiveness, I diligently conducted postage reconciliation and coordinated postage promotion savings, contributing to the overall financial efficiency of SoFi DM campaigns.I built Vanity URLs for all DM initiatives, allowing us to track and analyze campaign performance effectively. My expertise in tracking matchback and URL results provided valuable insights into the success of SoFi's DM efforts.I facilitated seamless communication within the team by coordinating team meeting invites and meeting Agendas, taking comprehensive notes during discussions, and ensuring everyone was on the same page.To support data-driven decision-making, I maintained a well-organized cost-per-piece library and regularly calculated incremental budgets needed for upcoming projects, ensuring we stayed within financial targets.Another critical aspect of my role involved managing invoices and conducting reconciliation, guaranteeing accurate financial records and timely vendor payments.Overall, my dedication to detail-oriented coordination and data-driven insights significantly contributed to the success and effectiveness of SoFi Direct Mail campaigns. Show less

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  Gunderson Direct Inc.

  Jan 2022 - Sept 2023

  Assistant Account Executive

  As an Assistant Account Executive, my primary responsibility was to collaborate closely with the Senior Account Executive and various teams, ensuring successful direct mail campaign execution. I actively participated in campaign planning, client communication, and project coordination to drive effective marketing initiatives. My focus extended beyond developing comprehensive direct mail strategies to identifying opportunities for value-added services that enhanced the client's campaigns. Working closely with the creative team, I coordinated compelling materials that authentically represented the client's brand and honed my presentation skills for delivering impactful pitches and proposals. Effective client communication was paramount, keeping them informed and addressing inquiries promptly to provide exceptional service and demonstrate our agency's dedication to their success. I managed project timelines, budgets, and resources for seamless execution while continuously monitoring key metrics and providing comprehensive reports with actionable insights. My creativity and problem-solving skills contributed to delivering innovative concepts that captivated audiences while staying informed about industry trends, enabling me to propose cutting-edge solutions that reinforced our agency's leadership. My role encompassed strategic planning, client management, project and production coordination, data analysis, and creative collaboration to drive campaign success and contribute to our agency's growth and reputation. Show less

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  Iaia

  Oct 2023 - now

  Sales And Marketing Specialist