Experience

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  Suex news

  Jun 2018 - Dec 2019

  Cryptocurrency news managing editor

  Key Accomplishments: • Developed an effective content marketing strategy• Published over 900 articles related to cryptocurrencies news• Published 13 unique cryptocurrency reviews• Managed the design team• Translated and copywrited articles from English to Russian

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  Play2live

  Oct 2018 - Dec 2018

  Community manager

  Play2Live is a cryptocurrency backed streaming platform built for gamers and Esports fans. The platform utilizes Level Up Coin, a cryptocurrency designed to help facilitate interoperability between streamers, organizers, and viewers. • Analyzed the streaming industry to find specific streamers sectors • Developed a motivation system for streamers acquired from Twitch platform• Acquired new and fast-growing streamers to Play2Live streaming platform• Negotiated preliminary agreements with 50 streamers Show less

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  Hello blogger

  Feb 2019 - Jul 2019

  Content manager

  hello blogger is a creative Influencer Marketing Agency. The agency realise marketing strategies with the participation of bloggers, come up with creative special projects, make production of various complexity.• Developed a targeted content strategy for internal projects (VK, FB, Instagram)• Published posts and articles within the content strategy• Worked with designers (setting technical requirements)• Provided user-support and analyzed the feedback (community management)

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  Letsplay.team

  Aug 2019 - Nov 2019

  Influencer marketing manager

  Worked on the documentary series about esports "Rocketjump"• Developed and executed an influencer marketing strategy• Was responsible for finding influencers and media resources with the required target audience.• Negotiated a number of free promotions, that resulted in a 250 000+ exposure

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  Letsplay.team

  Jul 2020 - Nov 2020

  Pr & smm manager

  Work on the comedy series about esports, "EZ Katka"Key Accomplishments: • Together with the CEO, developed the concept of PVP Gaming Club as an element of attracting interest to the series.• Analyzed target audience and developed a content strategy for VK.• Generated engaging and informative content.• Organized engaging giveaways.• Community Management• Prepared press releases for key news• Successfully managed media relations and public relations campaigns (press + bloggers / streamers)Results:• Over 5 million views in total for all episodes (on the VK platform).• A fan club of 20,000 subscribers in the group from scratch.• Publications about the series in major Russian gaming news sources such as DTF.ru, cybersport.ru, TJournal, etc.https://www.kinopoisk.ru/film/1445175/https://premier.one/show/15906 Show less

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  Lemons

  Sept 2021 - Jan 2024

  Marketing manager

  Lemons Studio is an animation video production company with a portfolio of clients such as Google, Solana, Near, 1inch, HP, Wargaming, Oracle and NASDAQ.Key Accomplishments:• Developed and executed SMM strategy to boost brand awareness and generate valuable B2B leads.• Led a content team of 5+ professionals to produce high-quality content for Social Media (Instagram, Behance, Dribbble, Twitter, Pinterest, LinkedIn, Facebook), resulting in content being featured by TOP motion design galleries and communities.• Managed the development of a new website from scratch (lemons.studio), resulting in an 80% increase in average session time and a 35% increase in enquiries.• Developed a content strategy for the website and supervised copywriters to create SEO-friendly blog articles and case studies (resulting increase in organic traffic in 180%) • Implemented basic Search Engine Optimization and managed SEO team and developers to drive leads from Search Engines.• Successfully executed email marketing strategy using tools like Webflow, Zapier, Mailchimp, and Beehiiv to drive brand awareness.• Set up and managed analytics and automation systems, including Google Analytics, Plausible, Hotjar, Google Optimize for A/B tests, Zapier, Google Tag Manager, and Meta Pixel.• Managed paid ads teams to track and maximize results (Meta Ads, Google Ads)• Optimized business directory listings to improve visibility and credibility. Show less

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  Ton punks

  Jan 2024 - Dec 2024

  PocketFi — a memecoin trading bot on Telegram launched in April 2024 from scratch that grew to 17M users and 700K trading volume monthly in BigPump (TON memepad).• Developed and executed PocketFi content strategy on Telegram to boost community engagement, product marketing, and brand visibility.• Led PocketFi's community support team to strengthen user engagement, brand loyalty and viral effect.• Monitored and delivered product feedback from community members. • Established connections with Telegram KOL and organized AMA sessions.• Developed and launched PocketFi ambassadors program involving more than 50 high-quality influencers• Provided support for memecoin creators Show less TON Punks — the first on-chain NFT collection on TON with PunkCity GameFi ecosystem powered by PUNK token ($150M MCAP at ATH) Key Accomplishments:• Developed and executed TON Punks content strategy (Telegram, X, PunkCity bot newsletter) to boost community engagement and product marketing. • Developed content strategy of $Punk DAO crypto news and was supervising the editor. • Managed Punk City community support team to increase the engagement of community and brand loyalty. • Generated ideas for community events; monitored and delievered community members’ feedback. • Facilitated the communication between TON Foundation, The Open League (incentive program by TON Society) and developers team.• Built relationships with Telegram KOLs, organized AMA conferences with them.• Organized and coordinated collaborations with EVAA, Tonstakers and Notcoin.• Organized and coordinated cross-collaborations with Telegram Mini Apps with over 1M MAU (SpinnerCoin, Tomarket, Owls , etc.) • Developed and managed Telegram Ads campaigns. Show less

  • PocketFi Marketing Manager

    Apr 2024 - Dec 2024

  • Marketing & Community Manager

    Jan 2024 - Dec 2024