Experience

• 

  Leenane hotel

  May 2016 - Aug 2020

  Duty manager

  Ensured smooth and efficient running of the hotel operations, to facilitate hotel guests and provide the highest level of service and care.

• 

  Westport woods hotel

  Jun 2017 - Dec 2017

  Sales and marketing intern

  Developed strategic marketing plan for 2018, resulting in a 5% increase in the no. of American guests. Elements of the plan included market analysis, competitive analysis and promotion strategy.Prepared YTD reports and managed all aspects of the business’s social media accounts.

• 

  Engage people recruitment

  Sept 2021 - Mar 2024

  Develop and execute comprehensive marketing strategies aligned with overall business goals.Plan, create, and oversee the execution of marketing campaigns across various channels (digital, print, events, etc.).Implement digital marketing strategies, including SEO, SEM, social media, email, and content marketing.Oversee the company's online presence, ensuring websites and social media platforms are up-to-date and engaging.Develop compelling messaging and positioning for services to resonate with target audiences.Advance and maintain the company's brand identity, ensuring consistency across all marketing channels.Manage the creation of marketing collateral, including brochures, presentations, videos, and promotional materials.Develop and maintain the company's brand identity, ensuring consistency across all marketing channels.Coordinate with internal teams and external agencies to ensure consistent branding and messaging.Monitor brand perception and customer feedback, making necessary adjustments to marketing strategies.Monitor campaign performance, analyse metrics, and optimise strategies to maximise ROI.Utilise web analytics tools to track website traffic, user behaviour, and conversion rates.Analyse competitors' marketing activities to identify opportunities.Collaborate with senior management to define marketing objectives, budgets, and timelines. Show less Collaborate with Director and Senior Leadership Team to produce and implement strategies to drive brand awareness for the Engage People brand.Develop and maintain B2B and B2C marketing strategies to meet agreed company objectives. Elements of the strategies include social media, email, content and brand. Design proactive campaign content for email, social posts, and web pages.Manage, measure, and monitor all aspects of the business’s social media accounts.Project managed new website build from the design stage to the final deliverable, resulting in an overhaul and evolution of the overall Engage People brand.Maintain, update, and optimise the website.Maintain relationships with all external technology suppliers.Monitor and report marketing campaign ROI.Identify media coverage opportunities on behalf of Engage People. Show less

  • Marketing Manager

    Jun 2023 - Mar 2024

  • Marketing and Operations Executive

    Sept 2021 - Jun 2023