Experience

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  Infozzle software solutions pvt. ltd.

  Oct 2017 - Aug 2023

  Freelance writer

  •Writing Search Engine Optimized content for Infozzle and their clients.•Long-form blogging using keywords and backlinking practices. Niche- lifestyle, clothing, finance, real estate, digital marketing, etc. •Writing webpage content and marketing copies for companies based in India, the UK, and the Middle East.•SERP analysis and creating metadata for websites to optimize Google ranking.• Collaboration with real estate industry giants like Sunteck Realty.

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  Eazyprep

  Jun 2020 - Jul 2020

  Content developer

  •Created English Language study material for Indian students pursuing competitive exams like CLAT, SLAT, CUET, etc.

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  Heltar

  Jan 2022 - Jul 2022

  Content analyst intern

  • My role required me to create reports, study material and academic content for Business and Marketing students. •Performed an in-depth study on the impact of traditional marketing vs digital marketing on brand perception, innovativeness and stock returns. The project entailed: - Research and analysis of literature on digital, traditional and blended marketing. - Collecting primary data by conducting an online survey on brand perception with participants from the UK and India, in two age groups (18-30, and 30 above). - Collecting secondary real-time company data from tradingview.com on the stock performance over three years (March 2019-2022)of companies like Apple, Nike, Adidas, GAP, H&M, and more from across industries. - Quantifying the data and feeding it into multivariate regression models to determine the relationship between brand perception, innovativeness, and stock returns. • Performed a study on online grocery company Ocado's existing social media strategy, and thereafter chalked a brand new social media strategy to boost consumer engagement with the brand's online presence. The project entailed: - Market research of competitor companies Sainsbury's and Tesco. - Projection of brand growth on Instagram, Facebook and YouTube. - Strategizing and ideating creative and relevant content for the target demographic to achieve projected success. •Curated study material on Humanities and Social Sciences for STEM students.•Created long-form content on sociological sciences with a focus on Robert Merton.•Prepared study material for elective courses on English Literature with a focus on Indian Writing in English and English translation of Sanskrit Literature. Show less

• 

  Fxswede ab

  Dec 2022 - now

  Search engine optimization copywriter

  🎯Social Media Marketing- Researching social media trends, curating content and strategizing content flow for social media marketing on Instagram. 🎯Writing crisp and catchy copy incorporating brand tone for social media posts and stories. 🎯Social media management-Managing YouTube Community posts singlehandedly - curating monthly content strategy, creating posts, polls, memes, quizzes (using Canva) with the brand tone and target demographic in mind. Scheduling and publishing YouTube Community posts and tracking progress and engagement for growth. 🎯Website copywriting- Collaborating with web developers to oversee design and come up with compelling web copy for each landing page. Single-handedly curated copy and product descriptions for Tress Wellness's website. 🎯Blog writing- Researching, writing and publishing beauty, lifestyle and wellness blogs on Tress Wellness's blog page incorporating SEO best practices like effective keyword usage and SERP analysis using Semrush. 🎯Email marketing- Strategizing monthly email newsletter ideas and content in collaboration with the social media manager and design team. Writing copy for beauty, wellness, lifestyle and entertainment newsletters. 🎯Email marketing (cold emails)- Research lifestyle magazine publishers in the UK and the U.S. Curating personalized emails for writers and editors of the magazines to initiate collaboration with the brand for affiliate marketing. 🎯Amazon Posts- Collaborate with the design team to strategize monthly demand of content for Amazon posts. Schedule and publish Amazon posts on a monthly basis. 🎯Miscellaneous- Writing catchy, fun and witty copy for banners, ad campaigns, product descriptions, the brand's app descriptions on Google Playstore and Apple Store. Show less