Rosa Vilarreal Hazbun

Experience

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  GSK

  Dec 2013 - Dec 2014

  Marketing Assistant

  -Budgetary control of promotion and advertisement expenses for Corega, Hinds and Stiefel brands.-Follow up on the launch plan of the company's OTC categories for the next 3 years.-Support and develop the content for the launch of the website, YouTube channel and mailing campaign for the Corega brand.-Develop the SEM positioning strategy of the Corega and Hinds brands with the development of adwords and keywords in the different search levels. -Analyze monthly the metrics and reports presented by digital and media agencies, to generate strategies to improve the user experience. -Follow up on purchase orders for the Corega, Hinds and Stiefel brands as well as on payments to suppliers, after satisfactory receipt of the contracted product or service. -Perform the analysis of market metrics, using databases such as Nielsen and IMS. -Achievements: I led the national sampling activity of the Corega brand, with which a 45% increase in sales was achieved compared to the previous year. -Positioning of the Corega brand as a leader in the dental prosthesis care segment, obtaining a 91% share in this segment. -Support the development of the e-commerce project for the company's Mass Consumption brands, to improve the shopping experience in the different digital channels Show less

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  Oleoflores s.a

  Mar 2015 - Sept 2015

  Finance assitant

  -Support the financial director through development of the reports presenting to the executive board of the company.-Develop the monthly production cost report.-Timing management of the finance area regarding to the relevant information on other areas of the company to develop the performance reports.Achievements:-Manage the presentation of the company's RSPO certification project to Innpulsa.-Reduction in the delivery time of the cost production report.

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  IMECTA

  Oct 2015 - Oct 2016

  Marketing Analyst

  -Design and develop a marketing plan to achieve customer loyalty.-Budget control and follow up of marketing plan.-Assign goals and activities with the commercial team.

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  IVHA SAS

  Jun 2016 - Sept 2017

  Project Manager

  -Develop the plan business for an agricultural project with the aim to get grants from Colombian government.-Implement Fondo Emprender's project with its requirements-Control and manage the budget to achieve the project goals and timing.-Develop marketing and commercial activities to achieve financial KPI's

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  IMCOSE-BELLPROF GROUP S.AS.

  Oct 2017 - Sept 2018

  Marketing Coordinator

  -Lead and align the marketing team to achieve the area goals.-Follow up the performance and the implementation of marketing campaigns in offline and online channels.-Assess the company's participation in different events to analyse the feasibility and its return vs the investment.-Develop different promotional activities for the opening of new outlets in different Colombian cities.

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  LC BOATS AND YATCHS

  Nov 2018 - Mar 2020

  Marketing Coordinator

  -Develop the digital content of the company in the different platforms such as instagram, get my boat and facebook.-Establish contact with potential customers of the company to develop new businesses and partnerships. -Manage the marketing and sales budget of the company to optimize the performance.

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  Practical Trading Co Ltd

  Dec 2021 - Apr 2022

  Brand Executive

  -Increase sales based on the market research and increasing distribution.

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  MediaTroopers

  May 2022 - Nov 2022

  Media Buyer
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  VJ Salomone Marketing Ltd

  Dec 2022 - Nov 2024

  -Increase the market share in volume and value in the category, driven the brands leadership.-Improving the position of the brands in the trade channel.-Develop different offers focusing on the different channels.-Analyzing information and data base to identify opportunities for the brand growth.

  • Brand Manager Gillette, Duracell & Noberasco

    Dec 2023 - Nov 2024

  • Brand Executive Duracell & Noberasco

    Dec 2022 - Dec 2023
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  FICOSOTA

  Dec 2024 - now

  Brand Manager Latam