
Quỳnh Lê
Retails Analyst - Intern

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About me
Strategy & Project Manager at Onpoint E-commerce
Education

RMIT University
2011 - 2015Bachelor of Business Economics and Finance
Monash University
2016 - 2017Master of Applied Finance Banking, Corporate, Finance, and Securities Law
Experience
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Ho Chi Minh City Securities Corporation (HSC)
Dec 2014 - Jun 2015Retails Analyst - Intern.webp)
FPT Securities JSC (FPTS)
Jul 2015 - Oct 2015Financial Analyst
VinaCapital
Dec 2016 - Feb 2017Principal Investment - Intern• Conducted market, industry and business research and analysis for cable TV (for LBO deal) and rice industry (for SOE’s divesture)• Performed valuation analysis using various methodologies• Assisted Investment Managers in preparing investment proposals/pitching documents

EY
Sept 2017 - Apr 2018Transaction Advisory ServiceProject Tiger• Supported the client in relation to the sell-side transaction in interior design industry• Participated in internal and client meetings throughout the deal process as necessary• Coordinated transaction execution and performed business due diligence, including client visits, analysis of business models,and comprehensive review of industry trends and related regulations• Prepared of all M&A marketing materials and other client presentations as needed• Assisted in the formulation of buyer/investor lists for sell-side M&A mandatesProject Mango• Supported the client in relation to the buy-side transaction, focusing on the delivery of commercial due diligence (CDD) service• Performed market analysis of fruit processing industry and the target’s operation model• Analyzed the synergies of operating strategies, business situation, distribution channels, finance and human resourcesbetween the client and the target after the transaction• Provided a CDD report with a comprehensive review of the target’s business plan in the context of projected market conditions and the industry/competitionProject Ice• Conducted target screening given the categories of criteria and provide a list of potential targets for business partnership andacquisition opportunities in Vietnam for a well-known as a dairy and ice cream producer in Korea• Contacted and approached the management of the targeted companies on no-name basis to assess the possibility of business partnership Show less

SSI Securities Corporation
Apr 2018 - Jun 2020Investment Banking Analyst• Supported the client concerning the sell-side transaction in mom & baby retail chain industry to fundraise USD 6 million• Identified seller’s objectives and prepared a list of prospective buyers• Performed sell-side advisor due diligence and preliminary valuation analysis• Participated in internal and client meetings throughout the deal process to prepare teaser, CIM, and management presentation • Contacted prospective buyers and distributed teaser• Negotiated and executed confidentiality agreements with interest parties• Facilitated site visits and conducted management meetings between buyers and sellers Show less

OnPoint E-commerce
Jul 2020 - nowMain responsibility: Investment, Fundraising, Strategy and Investor relationM&A • Developing and implementing a strategic framework for a portfolio of investments and investment strategies aligned with the company's overarching vision• Identifying and evaluating potential M&A targets in industries related to OnPoint's strategic focus, including e-commerce enabling ecosystem segments such as social commerce, digital marketing services, and omnichannel• Managing multiple M&A projects, with a primary focus on the execution of transactions and business development• Leading financial modeling and valuation exercises• Orchestrated the entire transaction execution process, including coordinating due diligence phases, and served as the primary contact person throughoutFundraising – Key lead in $50Mn Series B fundraising • Played a pivotal role in Series B fundraising by sourcing potential financial advisors, facilitating meetings with the CEO, and participating in the preparation of fundraising materials, including financial models, teasers, and investment memorandum• Actively engaged in post-meeting follow-ups with investor prospects, closely collaborating with cross-functional teams to streamline due diligence and post-completion processes• Successfully led the full transaction execution process, coordinating due diligence phases and maintaining primary responsibility for communication.• Demonstrated exceptional agility by planning and executing the Series B fundraising Press Release signing ceremony with just one week of preparation, culminating in the successful close of $50Mn Series B fundraising in June 2022Strategy development• Leveraging advanced analytics and industry insights to formulate a comprehensive business strategy that aligned with the company's overarching objectives• Conducting extensive market research, delving into macroeconomic updates, competitive dynamics, and evolving customer behavior trends. Investor relation Show less • Provided integral support to the CEO, ensuring the seamless day-to-day operational management of the company• Coordinated, monitored, verified, and meticulously followed through on project works and documentation, as instructed by the CEO to various company divisions• Collaborated closely with the CEO to keep him well-informed about upcoming commitments and responsibilities, meticulously following up as needed• Attended and played an active role in important meetings alongside the CEO, recording key discussions and expertly preparing agendas and comprehensive meeting minutesProject Management Role – Building a health and beauty online platform (Moira) within 3 months and transfer to Commercial Team for coordinated commercial execution• Stepped into a leadership role to drive the entire project from inception, starting with idea formation, strategy development, and execution planning. Presented the strategy and execution plan to the CEO and the Board• Managed the project timeline with precision, ensuring that all components were in place for a successful launch within a remarkably tight timeframe of 3 months• Coordinated collaborative efforts across different teams, including commercial, merchandise, design, and technical teams, to deliver a cohesive and innovative platform• Negotiated and secured partnerships with prominent health and beauty brands, successfully onboarding their products to the website, bolstering the platform's offerings• Conducted rigorous demand planning, utilizing the product list as a foundation, and initiated purchase orders to maintain inventory levels aligned with market demand Show less
Senior Finance Manager
Mar 2024 - nowStrategy & Project Manager
Jan 2024 - Apr 2024Strategy and Corporate Development Manager
Apr 2021 - Jan 2024Executive Assistant To Chief Executive Officer
Jul 2020 - Mar 2021
Licenses & Certifications

CFA level 1
Dec 2014
Volunteer Experience
Steering Committee Member
Issued by Vietnam Community of Investment Professionals - A CFA Society in formation on Aug 2018
Associated with Quỳnh LêMentor
Issued by RMIT Research Challenge on Apr 2017
Associated with Quỳnh Lê
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