Experience

• 

  Monarch foods international limited

  Jun 2006 - Feb 2012

  Marketing manager

  • Led marketing initiatives across 5 countries, enhancing overall ROI and brand visibility by 50%+.• Managed and monitored all marketing campaigns, TV ad, email, and traditional OOH media campaigns.

• 

  Editec

  Mar 2012 - Mar 2014

  Director sales marketing operations

  Operations Leadership:Launched Operations: Spearheaded the initiation of operations in Liberia, covering all facets from legal, operational, to financial aspects.Team Leadership: Managed cross-functional teams including HR, Marketing, Accounting, Retail, and IT.Strategic Planning: Developed operational strategy for market entry and growth.Legal Compliance: Ensured the business complied with Liberia's legislations and regulations, including sourcing and negotiating commercial licensing and distribution agreements.Financial Oversight: Managed budgets and assumed P&L responsibility.Team Development: Conducted tailored training for the local team.General Management:Managed 26 direct report managers and 450 indirect reports across 23 locations.Evaluated performance, set goals, and developed improvement plans.Oversaw daily operations, budgets, and audits.Marketing & Sales:Executed targeted marketing strategies, increasing sales by 240%.Increased market share through client satisfaction and new product launches.Developed a sales lead system, resulting in a 240% sales increase.Expansion & Network:Conducted field analysis and map territories to expand network through agents, and new retail stores set-up.Prepared operating expenses OPEX and investment budget projections and detailed cash flow analysis, with P&L responsibility.Compliance & Legal:Negotiated commercial licensing and distribution agreements.Ensured compliance with local laws.Talent Management:Hired local business divisions: HR, Marketing, Accounting, Retail, and IT.Ensured retention of agents through ongoing and tailored training and motivation.Acted as a role model and trained local retail managers on the full scope of Managerial skills. Show less

• 

  Almunajem foods company

  Apr 2014 - Jan 2016

  Senior marketing analyst

  • Monitored and forecasted marketing and sales trends in the food industry across Saudi Arabia. • Conducted regular visits to all locations across Riyadh, gathering on-the-ground market intelligence and identifying opportunities for market expansion and improvement.• Analyzed data extracting key insights to inform product development, pricing strategies, and marketing campaigns.• Collected and analyzed data about consumers, competitors, and market conditions.• Strategically planned and executed comprehensive 4 digital marketing campaigns based on data and market insights.• Monitored and managed the company's website, and social media accounts. • Planned and executed trade shows, exhibits, conferences, and seminars, targeting businesses, universities, etc. • Collaborated closely with the sales department to develop comprehensive marketing strategies, leveraging market research insights and consumer trends to drive brand positioning, customer acquisition, and revenue growth. Show less

• 

  Ebay australia

  Feb 2016 - Nov 2019

  Strategic partnerships manager, growth marketing

  • Partnered strategically with exclusive brands by targeting new & competitors’ markets with 110% success.• Retargeted SMB markets share driving more traffic with a high closing rate and 100% retention rate.• Improved Google Ad Words ROI and achieved top organic rankings for key phrases.• Delivered 110% of the 2019 sales target by developing a new-to-company strategy partnering with leading brands.• Boosted digital response rates by 124% using email marketing, SEO, Social Media & Digital Marketing.• Responsible for onboarding Enterprises and SMBs to the eBay platform.• Manage end-to-end integration with onboarding projects with our integration partners-Shopify, Magento & Woo Commerce.• Mitigated Project slippage and found business opportunities.• Highlighted error patterns/bugs to the product and tech support team.• Delivered business process improvements and marketing automation through HIVE.• Worked closely with internal and external stakeholders, to assist in launching eBay with a customer-centric approach. Show less

• 

  Visionaris management consulting

  Dec 2019 - Mar 2022

  Marketing director

  • Conducted comprehensive marketing training programs for over 100 businesses, including USAID, UN Women, OXFAM, and GIZ, covering topics in media, marketing, sales, and digital marketing.• Developed & executed marketing and media strategies to drive brand awareness, customer acquisition, and revenue growth.• Led a high-performing marketing team, providing strategic guidance, mentoring, and performance management.• Developed and executed result-oriented digital marketing campaigns encompassing web, SEO/SEM, email, social media, and display advertising, resulting in increased brand visibility, lead generation, and revenue growth.• Oversaw marketing budgets, allocated resources effectively, and implemented cost-saving measures while maximizing ROI.• Conducted regular performance analysis and measurement of marketing strategies and campaigns.• Managed the digital presence of over 50 businesses, campaigns, content writing, and social media including shopping centers, FMCG, and F&B, etc.• Generated $2.5M in strategic partnerships for one client through lead generation and effective email marketing strategies. Show less

• 

  Linguist education online

  Apr 2022 - now

  Marketing outreach coordinator
• 

  Bromberg & associates

  Apr 2022 - now

  Digital marketing & seo specialist