
Carla Beard
Gym Instructor

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About me
Director at Koala Digital 🐨 | Helping companies improve their online presence 🔎 | Digital and Promotional Marketing specialist
Education

Institute of Promotional Marketing
2012 - 2013Diploma Promotional Marketing - Project Management Credit
Colchester Institute
2004 - 2006BTEC NATIONAL SPORTS
Philip Morant
1999 - 2004
Digital Marketing Institute
2016 - 2016Diploma Digital Marketing
Experience

Clarice House
Aug 2006 - May 2007Gym Instructor* Clarice House Health Spa - Gym InstructorWhilst working here I progressed to also work in the following positions:. Membership Sales Advisor. Studio Instructor. Front of House

Riverlodge
Sept 2007 - Nov 2009Assistant Manager. Assistant Manager of a busy town centre pub/restaurant. Marketing and Events co-ordinatorThis role involved me being in charge of the following:Rotas, regular line cleans and cellar management, banking and daily paperwork, stock takes, ordering andpurchasing of the stock, promoting and booking live events for the venue and ensuring a smoothrunning of the bar and restaurant in absence of the manager. I took full charge of events and venue hire and organised many successful weddings within the venue itself and the function room. Show less

Marquis of Granby
Nov 2009 - Jul 2010Assistant Manager. Assistant Manager of a busy town centre pub/restaurant. Marketing and Events co-ordinatorThis role involved me being in charge of the following:Rotas, regular line cleans and cellar management, banking and daily paperwork, stock takes, ordering andpurchasing of the stock, promoting and booking live events for the venue and ensuring a smoothrunning of the bar and restaurant in absence of the manager. I took full charge of events and venue hire and organised many successful events. Show less

GFM
Aug 2010 - Sept 2016I am currently working at GFM as an Account Executive. My main role is to develop ideas for promotional marketing campaigns. I am usually involved in all stages of the process, making sure a campaign runs smoothly.Famous for The Sun's £9.50 holiday promotion, GFM has over 20 years experience in creating nationwide promotions and media partnerships with some of the biggest brand and media titles in the UK.These promotions consistently result in increased sales and loyalty for our clients.Our expertise in promotions and media partnerships means we have developed direct relationships with leading hotels, restaurants, spas and attractions, allowing us to create programmes that deliver real value for the consumer. We are a full service marketing agency managing the campaign from concept development through to partner recruitment, database management and customer care. Show less My previous role at GFM was Contact Centre Manager. My team represented many reputable businesses such as The Sun, Sky and Jeans for Genes. I successfully managed a 22 seat contact centre that works with various clients dealing with various approaches. My skill set includes: Outbound sales, complaint and issue resolution, full customer services solutions, billing information services, information/ brochure requests, outbound customer surveys, reservations services, lead generation and appointment setting, recruitment screening, subscription & membership sales. Show less
Account Director - Promotions, Partnerships and Marketing Services.
Feb 2016 - Sept 2016Account Manager - Promotional and Digital Marketing
Jun 2014 - Jan 2016Partnerships
Nov 2013 - May 2014Account Executive - Promotional Marketing
Oct 2012 - Nov 2013Contact Centre Manager
Jan 2012 - Oct 2012Sales Team Leader
Aug 2010 - Dec 2011

GFM ClearComms
Oct 2016 - Jan 2017Account DirectorAs an accomplished Account Director at GFM, I lead strategic promotional marketing initiatives for high-profile clients, including The Times, The Sun, Sun+, and Northern Rail. Overseeing a diverse team, I manage all facets of promotions, from coordinating partner relationships with leading brands like Haven and Parkdean Resorts to directing departments handling customer service, design, outbound sales, web development, mailroom, data capture, and account management. Notably, I orchestrate the UK's largest tour operation promotion, the £9.50 Sun holiday, engaging over 100,000 participants quarterly. A seasoned professional, I thrive in dynamic environments, ensuring seamless collaboration and delivering successful, innovative campaigns Show less

GoldBar Records
Jan 2017 - May 2017Chief Marketing Officer
Koala Digital
Jan 2017 - nowDirectorI am responsible for operations and client services. My role includes developing strategies, resolving client queries, maintaining business relationships with existing clients whilst bringing new clients on board.

Fuel Integrated
Sept 2017 - Jan 2018Account Director - Contract
Beyond Bar Hire
Dec 2018 - Nov 2021DirectorAs one of the Co-Directors of Beyond Bar Hire, I am responsible for all events and marketing activity. Beyond Bar Hire is a mobile bar company specialising in providing pop-up bars for corporate events, festivals, weddings and private residential events.
Licenses & Certifications

Personal Licence
BIIABFeb 2019
Food Safety and Hygiene for Catering Level 2
CPD Online CollegeDec 2020
Professional Diploma in Digital Marketing
Digital Marketing Institute
Volunteer Experience
Event Manager - The Purple Party
Issued by St Helena Hospice on Jul 2012
Associated with Carla BeardEvent Manager - G Festival
Issued by St Helena Hospice on May 2013
Associated with Carla BeardEvent planner & Social Media Manager
Issued by Silk Road on Dec 2012
Associated with Carla BeardEvent Director
Issued by Silk N Bass - Alter Ego on Jan 2013
Associated with Carla Beard
Languages
- enEnglish
- swSwedish
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