Talk to sales Try for Free
Kate Chan

Kate Chan

Marketing Intern

Followers of Kate Chan326 followers
location of Kate ChanTaiwan

Connect with Kate Chan to Send Message

Connect

Connect with Kate Chan to Send Message

Connect

  • Timeline

  • About me

    Planning Manager at iProspect, Dentsu

  • Education

    • 中原大學

      -
      Applied Linguist and Language Studies

  • Experience

    • Lalamove

      Feb 2016 - May 2016
      Marketing Intern

      Social Media Operation & Digital Marketing．Operated official Facebook fanpage to increase community interactions through various contents and online events; discussed directly with HQ designer about the visual design.．Conceptualized GDN and Facebook ads and supported the Marketing manager to place paid ads.．Executed a cross-industry cooperation with Taipei 101. Organized an activity during the Mother's Day duration to increase the brand awareness by setting booth in Taipei for free delivering services. Show less

    • Moldex3D (CoreTech System Co., Ltd.)

      Jan 2017 - Nov 2020
      Marketing Specialist

      Key Achievements:- Planned and optimized the search campaign on Baidu for increasing brand exposure.- Organized online and offline campaigns to provide interaction opportunities between key audiences and brand.- Spearhead the go-to-market project to launch the latest product version worldwide.- Directed the global users’ application competition and successfully achieved record-breaking entrant numbers and received positive feedback from over 85% of guests.

    • ViewSonic

      Dec 2020 - Feb 2021
      Digital Marketing Specialist

      - Executed the Christmas campaign- Supported the social team to boost social media posts

    • Wavemaker

      Apr 2021 - Feb 2024

      - Conducted market, category, and competitive analysis for insights with media tools such support the strategy-lead to organize strategic direction. - Contributed to winning 2 new business accounts with the client-facing team by providing strategic implementations through category and competitor analysis.- Conducted tailor-made media landscapes for a luxury client and advised the local media implementations.- Developed audience segments and audience profiles for a new tech client.- Curated the annual strategy with regional stakeholders for a pet food brand for 2 consecutive years. Show less

      • Associate Manager, Media Planning

        Oct 2022 - Feb 2024

      • Supervisor, Strategy

        Apr 2021 - Sept 2022

    • IProspect

      Mar 2024 - now
      Planning Manager

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Kate Chan
      WPP NextGen Leader WPP Mar 2022